Operations Managemgent and Service

Operations Management
and Service

Table of Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
1. Comparative Four Vs Analysis................................................................................................3
2. Comparative Performance Objective Analysis .......................................................................5
3. Design Analysis ......................................................................................................................7
PART B............................................................................................................................................8
1. Overview of the selected operational area...............................................................................8
2. Evaluate the global operations strategy of Starbucks and macro environment.......................8
3. Demonstrate the key requirements, capabilities and challenges of the company....................9
4. Analyse as well as evaluate the chosen operational area of Starbucks..................................10
5. Recommendations..................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES .............................................................................................................................14

INTRODUCTION
Operations management is the business practice which generate the high level of
efficiency in the organization. This process include the conversion of raw material into finished
goods. Effective operations management will maximise the productivity as well as profitability
of the company (Annarelli and Nonino, 2016). In context of service industry, organizations has
functional responsibility to produce services which satisfy the customers. So operations
managers need to take necessary decisions which helps in maximising productivity as well as
profitability. This assessment based on the case study of Starbucks which is American based
Coffee company and they have coffee chain all over the globe. This project report cover the
various topics such as Four Vs analysis, performance objective analysis and design analysis in
the first part. In the second part of this report include the overview of the selected operations of
the selected organization, their strategies, key requirement, capabilities & challenges. In addition,
report include the evaluation of selected operation area and some recommendation for the
improvement.
PART A
1. Comparative Four Vs Analysis
Four V's Analysis Starbucks Greggs
Volume It is refer to the quantity of products
which produce by the company and
sold to the consumers in the specific
time period. In Starbucks, they serve
quality food along with great
customer services which make them
popular among the consumers.
Starbucks approximately sold 75000
cups of coffee in a weak which
match the high quality standard.
Organization can measure their
growth in terms of total selling
quantity of goods in a foxed time
period. In comparison to Starbucks,
demand of products is high which is
beneficial for the company because
they manufacture products on bulk.
Greggs sell around 1.5 million of
products in a weak and these
products include the sausage rolls.
Variety It is refer to the variety of product
company offer in order to attract
Greggs is a public sector large size
organization and they operated in

large number of customer who have
different taste and preference
regarding coffee. Starbucks offer the
variety of coffee products such as 30
different types of blends & single
origin premium coffees, handcrafted
beverages, baked foods and each
product type has different variety
which encourage customers to try
their products.
this sector from last 80 years
(Bromile and Rau, 2016). So they
offer variety of products such as
sausage roll, Vegan products,
pasties, sandwiches, soup etc.
Company offer variety of products
which helps in attracting customers
or maximise the revenue of the
company.
Variation In order to increase demand of their
products among the customers they
need to introduce variety of products
in the market which helps in
increasing demand as well as revenue
of the company. For the variation of
products in the company will be
possible after intense research of
market which help the management
of Starbucks to understand the
market demand and as well as
consumer preferences in the
beverages. Because of popular
demand of coffee among the
consumers provide the great
opportunity in front of Starbucks.
Greggs company differ various
products but it does not have
enough variations because they
offer different products but they
have very limited variation and it
will happen due to lack of research
or innovation in the food. Managers
need to explore market and identify
the variation which provide the
great opportunity or able to
maximise the demand as well as
revenue. In the weekends company
enjoy the higher sales that is
beneficial for the company.
Visibility This aspect include that how much
organizational services experienced
by the customers. It is very important
that company should follow the
In this dimension company have to
perform as per the target group or
they have to formulate strategies
accordingly (Chandler and Lusch,