Assignment on Operations Management of Tui

OPERATIONS
OPERATIONS MANAGEMENT OF TUI
ISSUE: NEGATIVE ONLINE REVIEWS CONCERNING THE QUALITY OF
HOTELS AND RESORTS USED WITHIN TUI PACKAGES

Table of Contents
Introduction................................................................................................................................3
Step 1: Overview of Operational Problem.................................................................................3
Step 2: Reason for Operational Problem with Theories.............................................................3
Step 3: Impact of Operational Problem......................................................................................4
Step 4: Proposed Solutions for Operational Problem................................................................5
Step 5: Evaluation of Solutions and Best Practices...................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7

Introduction
Operational activities of an organisation needs to be maintained and executed with accuracy
for maintaining the quality and goodwill of the company. The operational issue identified for
TUI Tourism, is the negative online reviews concerning the quality of Hotels and Resorts.
The issue has been emerging in the last few years and the unattended attitude has been the
main concern of its operations. The company has been facing negative online reviews which
needs to be met through some effective and productive solutions in order to gain back its
goodwill and market position. The operational issue needs to be met through some theoretical
evidenced solutions along with a justification to the application of the solution. Negative
online reviews has a wide impact on the image of the company and in the tourism industry,
the outlook and the goodwill plays a vital role (Christiansen et al. 2017). For framing up
some operational solutions which could be productive and enhancing for TUI, exploration of
various theoretical and practical practices needs to be done. A step by step review of the
operational issue would be done which would help in reaching to some productive and
specific solution for TUI problem.
Step 1: Overview of Operational Problem
The issue of negative online reviews online and leaving it unattended has been the main
operational concern of TUI which has been impacting the company’s growth to wide extent.
The unmet queries of customers’ feedback and unattended problems of the customers has
been adding on to the problem of negative image of the company (Trustpilot, 2020). Reviews
on the internet creates the majority of the outlook of the company and thus it needs to be met
through some effective solutions at the foremost priority. Reports from Financial Times has
revealed that the company has been facing widening losses for the first half of its Financial
Year due to the struggle it has been facing in keeping up the shifts in consumer booking
trends. As stated by, that TUI has been ignoring its customer’s feedback and the negative
reviews on the online sources has been creating a space for the company to fall down (Yang
et al. 2016). The unattended issues of customers and the negative reviews on the online
sources must have been attended and provided with some justification to the issues or
problems faced.