Operations and Quality Management : Case Study

Added on - 28 May 2020

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Running head: OPERATIONS & QUALITY MANAGEMENTOperations & Quality ManagementName of the StudentName of the UniversityAuthor Note
OPERATIONS & QUALITY MANAGEMENT1Executive SummarySupply Chain Management is depicted as a procedure that ensures that items andadministrations are passed on to the correct place, in correct condition, with the correctquality, at the right cost and at the right time.Goal of the report is to have a generalcomprehension of factors which is relevant to the cruise business and to analyze the as towhat extent supply chain management is applicable to Cruise International, Inc. (CII). Itaddresses the strategies to look for in different stages while partnering with the suppliers. Thereport focuses on the strength, weakness, opportunity and threats of the cruise line togetherwith recommended future development strategies. It permits the understudies to get aunderstanding and grasp the ethical issues and consequences faced by the cruise line as a partof case study and research and give the information and aptitude to attempt explore.
OPERATIONS & QUALITY MANAGEMENT2Table of ContentsIntroduction...........................................................................................................................................3Discussion.............................................................................................................................................3A comprehensive explanation of the essential concepts of SCM and the extent SCM is applicable toCII:........................................................................................................................................................4Benefits of CII while partnering with suppliers and the issues to be noted:.......................................6Ethical issues faced while purchasing in cruise line:.........................................................................7Case Study.............................................................................................................................................9APACSAnalysis................................................................................................................................9Developing Strategies........................................................................................................................9Conclusion.............................................................................................................................................9References...........................................................................................................................................11
OPERATIONS & QUALITY MANAGEMENT3IntroductionCustomers in the modern day look forward to high quality services, different varietiesof experiences, quick delivery, at the lowest prices. To succeed in achieving all these targetsand demands of the customers it is extremely crucial for the business organization tounderstand the needs of customers and satisfy their demands in the most efficient waypossible. This policy is applicable to every kind of industry and the cruise industry is noexception. There is a huge rise in the travel industry in the present day world. According tothe data from Cruise International (2018), the overall number of passenger in cruise industryhas risen from 500,000 in 1970s to about five million in 1990 and 19 million in 2010.In2006, the extent of the overall voyage showcase was around 12 million travelers. Of those 12million travelers, 10 million travelers left on voyages from ports in North America. The U.S.voyage travelers constitute around 78% of the overall cruise travelers and they have around 9million travelers.Cruise International, Inc. (CII) is a well-known travel organization thathelps travelers to find essentials for a proper travel experience under one roof(CruiseInternational2018).The global cruise industry has grown and is anticipated to rise by 39.6billion by 2016. Cruise companies tried to successful in meeting their customers’ demandsand carry on its business and have a competitive profit that includes its supply chainmanagement. The various entertainments, relaxations for the passengers on the ship is themain service of a cruise for which the customers get into a cruise. For this the customersexpect the cruise to satisfy their expectations. Therefore like every sector in business thecruise industry looks after fulfilling these demands of the customers.
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