Operations Strategy: 5 Key Elements

Operations 1
Managing strategic resources and
Operations

Operations 2
Contents
Introduction......................................................................................................................................3
Overview of the company................................................................................................................4
Day to Day Operations of the Company..........................................................................................6
Linkages between the company and theory.....................................................................................8
Sustainability in the value chain of the company..........................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

Operations 3
Introduction
This paper includes the proper analysis of the strategies and resources for managing the
operations of the company. The management of operations is one of the important processes for
the company that used to manage all the functions and activities of the organization. In this
report, Cole's supermarket is selected for analyzing the strategic resources and operations of the
company. The report includes an overview of the company and day to day operations runs in the
business. The operations and value chain of the company will be described in this report. The
operations management of the company make the best use of the resources and it is also used for
managing the supply and demand of the goods and services of the company (Knox, 2015). The
report will discuss the sustainability perspectives in the value chain business and the linkages of
the company with the different theories of operation management.

Operations 4
Overview of the company
Cole's supermarket is one of the largest supermarkets located in Australia. It is an
Australian supermarket that operates in several retail chains. This company works in the field of
food and groceries and it also provides several other services (Jie, et al., 2015). Coles now
becomes a second-largest retailer in Australia. The company achieves several developments in
the grocery market of Australia and achieve various objectives related to the business. The
company also works at international level as they selling their goods and services in the foreign
markets (Hardy and Howe, 2015). At the national level of Australia, Coles Company achieves
several advantages and improves their growth in the retail industry.
This company is the second-largest company that makes a large amount of revenue. The
first largest company is Woolworths that also deals in the retail sector like supermarkets. So,
Woolworths is one of the main competitors of Cole’s supermarket in the retail industry of
Australia. The sales of the Coles supermarket are continuously increasing which helps in
managing the growth of the market. The company needs to maintain all the operations so that
supply and demand are properly managed in the overall process and this also helps to maintain
all the value chains of the business (Gunady, et al., 2012). The business operations of Coles
supermarket is different at different levels like at state levels it behaves in a different manner and
it is more precise at the international level as the international business provides more profits to
the business.
As compared to the Woolworths supermarket, Cole’s supermarket is more focused
towards the supply and value chain operations. This improves the process of the organization and
becomes reliable in achieving more growth and more profits in the business market of Australia.
Along with the operations, the management of resources is also important in the business
(Dwivedi, et al., 2012). Resource management can be managed by three aspects that are
competitive advantage, financial resources, and human capital. Cole’s supermarket is more
focused on the proper management of supply chain operations and several other processes. The
several trademarks and processes are used by the company for the proper management of
resources and operations.