Impact of Global Junk Food Marketing on Achieving the Common Good

Running head: OPINION EDITORIAL
Opinion editorial
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1OPINION EDITORIAL
With the expansion of the global fast food market, the food consumption pattern and the
decision related to food choices has changed considerably. With the availability of ultra
processed food and the advantage of quick meal presentation, the world has seen dramatic
transformations in dietary patterns of the population. This has played a vital in increasing mean
body weight, promoting the obesity epidemic and increasing risk of other chronic disease for
obese individual (De Vogli, Kouvonen & Gimeno, 2014). This opinion editorial aims to explain
how the global fast food market and its harmful effect on health pose challenges in realizing the
aspirations of the common good. It will provide discussion regarding the role of fast food market
in increasing the burden of obesity.
The common good principle involves the attainment of full meaning in life stemming
from dignity, unity and equality of all people. This aspiration of the common good can be
achieved by providing access to basic health care, food, housing, education and access to culture
(Pontifical Council for Justice and Peace, 2018). However, the global fast food market and lack
of restrictions on junk food advertising is one challenge that can act as a barrier in achieving the
aspirations of the common good.. This is said because visual imagery in food advertising focus
more on symbolic use of product instead of giving nutritional information about the product. The
fast food market associate their product with symbolic values, pleasures and lifestyle (Parliament
of Australia, 2011). This has resulted in high consumption of fast food in children and
prevalence of obesity. The local population is affected by fast food market which is evidenced by
the fact that one in every four Australian children was overweight or obese in 2014-2015
(Australian Institute of Health and Welfare, 2018). Hence, increase in sale of fast food due to
extensive junk food advertising is one challenge that can act as a barrier to realizing the

2OPINION EDITORIAL
aspirations of the common good for local community as it prohibits people from eating healthy
food and adapting healthy dietary patterns.
The adverse effect of global fast food market on health outcome of global community is
also understood from the evidence by Zhao et al. (2017), which revealed that junk food has
become the new food mantra. Healthy food choices have been replaced with junk food because
of low prices of junk food and attractive marketing strategies adapted by food manufacturers.
This is the reason for weight gain and direct relationship between fast food marketing and
obesity rates (Boyland, Kavanagh-Safran & Halford, 2015). Hence, junk food marketing is one
factor that prevent people from achieving highest possible health and attainment of dignity and
respect. Not only does junk food has hazardous impact on health, it also contributes to dignity
issues for people affected because of stigma and body shame associated with obesity.
Wimalawansa (2014) argues that weight gain related stigma and discrimination experiences in
school children increase risk of psychological distress and contribute to poor health. Hence, the
global junk food market is a major barrier that affects the likelihood of maintaining equity in
terms of health, justice and peace. Optimal peace and fulfilment of common good principle
cannot occur unless the adverse effect of advertising on food choices and dietary behaviour of
people is not changed.
The deregulation of the fast food market and the easy availability of fast food present
many challenges to the health care community. This is said because food marketing and
exposure of unhealthy food advertisement directed to children has increased both psychological
and economic costs of obesity. Obesity is associated with increase in burden of type 2 diabetes,
cardiovascular disease and cancer. Primary care team and the nurses are challenged by the need
to provide additional education and counselling intervention so that patients are motivated to