Opportunity Analysis of Woolworths Limited in India

RUNNING HEAD: OPPORTUNITY ANALYSIS
OPPORTUNITY ANALYSIS
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OPPORTUNITY ANALYSIS1
Executive summary:
Woolworths Limited is one of the largest business organisation In Australia. The management
team of this company is interested to expand its business. This report will conduct an opportunity
analysis through the internal environment analysis and external environment analysis. For the
internal environment analysis, SWOT analysis of Woolworths Limited will be done. For the
external environment analysis, a PESTLE analysis will be done in this report. This analysis finds
that Woolworth Supermarket has to do business in an intensely competitive environment in
India. However, this company has the opportunity to create a successful business in India as the
consumer of this country is interested in foreign products. By implementing online and offline
method this company can attract the large market of India.

OPPORTUNITY ANALYSIS2
Table of Contents
Introduction:....................................................................................................................................3
Company background:.....................................................................................................................3
Product, distribution and supply:.....................................................................................................3
Competitive Environment, Industry Situation Relative to Potential Opportunity...........................4
Strengths:.....................................................................................................................................8
Weaknesses:...............................................................................................................................10
Opportunities:............................................................................................................................10
Threats:......................................................................................................................................11
Strategic Fit Evaluation.................................................................................................................12
Conclusion:....................................................................................................................................12
References:....................................................................................................................................14

OPPORTUNITY ANALYSIS3
Introduction:
A leading supermarket chain named Woolworths is owned by the Woolworths Limited.
Headquarter of this company is in Australia. It can be said that more than 80% of the market
share of the grocery and food retail market in Australia is controlled by this company. This
report aims to conduct an opportunity analysis for Woolworths Limited. The management team
of this company is interested to expand its business in India. In this report, internal environment
analysis and external environment analysis will be done to identify the opportunity of the Indian
market. Due to the market size and its developing nature, India can be a good option for this
country to expand its business.
Company background:
Woolworths Limited is an Australian business organisation. In 1924, this company
started its business in the Imperial Arcade of Sydney (Woolworthsgroup.com.au, 2018). At
present this super chain market has a broad product portfolio which contains grocery, bakery
products, vegetables, toiletries, home furnishing, clothes, non-vegetarian products,
confectionery, footwear, and various other products. In Australia near about one thousand stores
are controlled by this company which includes convenience stores and supermarkets
(Woolworthsgroup.com.au, 2020). This company provides products with low price, exclusive
customer service and convenient shopping experience under one roof for its customers.
Product, distribution and supply:
Products of this super chain market are discussed in the previous paragraph. The supply
chain of this company manages distribution centres, packaging, barcode requirement, and
primary freight (wowlink.com.au, 2018). In the Australian market, this supermarket has 995