Opportunity Analysis Australia 2022

1
OPPORTUNITY ANALYSIS
OPPORTUNITY ANALYSIS
Student’s Name
University Name
Author note
1

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OPPORTUNITY ANALYSIS
Table of Contents
Introduction to company............................................................................................................3
Market situation.........................................................................................................................3
Macro Environment Analysis....................................................................................................3
Micro environment analysis.......................................................................................................5
Competitor analysis....................................................................................................................6
Competitive advantage...........................................................................................................6
Consumer analysis.................................................................................................................7
SWOT analysis.......................................................................................................................8
References................................................................................................................................10

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OPPORTUNITY ANALYSIS
Introduction to company
Orchard tutoring service is a new education and tutoring service provider particularly
tailored for the first year university students in Australia. The primary purpose of Orchard
tutoring service is to assist the students with their studies. The mission of the service provider
is to assists and help out the university students with their studies and assignments. The
vision of the business organization is to direct the students towards better future and grow
their career opportunities. The business organization will be providing the students with
tutors this can be both online or one on one as per the convenience of the students. Orchard
tutoring service will offer the students with career suggestions based on their personality,
ability and interests. They will provide the students advice regarding their career goals and
the opportunities for them, which is not provided by any other tutoring service providers in
the market.
Market situation
The education systems are introducing new ways of providing education services to
the students. Many of the students find it difficult in the first years of studies due to factors
such as lack of knowledge of the procedures followed by the institutions, lack of academic
knowledge and skills and also lack of support from the family members. This reduces their
ability for a successful career or placement opportunities especially in a highly competitive
market. Hence the demand for the tutoring service in Australia will be high in the market.
This ensures profitability of the business (Birch, 2016). However, there are many other
service providers in the market who offers similar services for the students. Hence
competition can be faced by Orchard tutoring service.
Macro Environment Analysis
Political analysis

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OPPORTUNITY ANALYSIS
The political environment implies the political situation in the country; unstable political
environment might interfere with the offerings of the business organization (Clow, 2016).
Australia has a stable political environment which favors Orchard service providers. It is a
growing economy with skilled and well educated consumers. This is favorable for business
environment. The stable political environment ensures that the business can be carried out
without any interference from the political sides of the country (Clow, 2016).
Economic analysis
As mentioned by Millán Campano, (2017), the economic factors of the country also play an
important role in determining the success and profitability of the business organization. The
economy of Australia is growing at a rapid rate with 2.4% in 2017 and 3% in 2018 (Millán
Campano, 2017). The household incomes of the consumers and the rate of inflations are
essential elements to be considered for a startup business. The GDP rate of the country is
higher than UK and US, hence, the degree of risks in low in Australia (Millán Campano,
2017). The economic situations prevailing in the country might be favorable for the business
organization and its service offerings.
Social analysis
As mentioned by Ramirez-Wrease, (2016), major changes in social trends and consumption
patterns of the consumers in the market can have significant impact on the business and the
willingness of the people to work. There are social boundaries in the country that is the upper,
middle and lower class. Hence the consumption patterns of the target consumers might differ
based on their income, occupation of the parents/university students (if any) (Dawson, 2018).
This class difference can be a threat to Orchard service providers in the Australian market.
Technological analysis

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OPPORTUNITY ANALYSIS
The advancement of technology is favorable for the business organization. The new
technologies, new processes help the business organization to grow and expand. The
technological improvements and developments will benefit the target consumers (Edwards,
2017). The advancement of technology such as online classes, courses and other tutoring
services has provided opportunities for new service offerings and innovation (McCoy, 2018).
This is an added opportunity for the business organization to excel in the market through the
implementation of technology.
Legal analysis
Legal factors and legislations of the country are highly essential for the development of the
business and carrying out the business in a smooth way. The business organization must
comply with the laws and legislations of the business organization (Millán Campano, 2017).
In order to operate in the Australian market, the business organization must comply with
wide range of measures such as training and financial, compensation to the staffs and other
anti discrimination laws and policies of the government (Ramirez-Wrease, 2016). This can
pose to be both threat and opportunity for the business organization.
Micro environment analysis
As stated by Trinh & Nguyen, (2019), the direct competitors are considered to be those
major players in the market who offers similar products or services in the market. These
business organizations are competing for the same potential market and target the same
customer segment people. The business organization might face direct competition with AMS
Student Nest and Totem Park who provides the same services of tutoring and guiding the
students.

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OPPORTUNITY ANALYSIS
Competitor analysis
Competitor Target
Market
Positioning Service Price Promotional Distribution Strength/
Weakness
AMS Student
Nest
First year
(Math,
science and
computer)
Efficient
math and
science tutor
Math and
science
subjects
$35
per
hour
Social
media,
leaflets
Online and
Group
sessions
Brilliant
professors as
tutors
Totem Park
Residence
School
students and
college
students
All subjects,
online
tuition
Psychology,
Biology,
chemistry
$45
per
hour
Social
media,
advertisemen
ts
Online
classes
Weakness:
No group
studies
Strength
Online
classes
Place Vanier
Residence
First year,
second year
and third
year students
Nurture the
students
with
proficient
tutors
proficient
tutors
$55
per
hour
Advertiseme
nts, referrals,
word of
mouth
Group
classes
Strength :
Proficient
staffs and
tutors
Commonsblo
ck
Second year
and third
year students
All subjects
guidance
including
projects and
assignments
All subjects
and group
discussion
both online
and offline
classes
$50
per
hour
Advertiseme
nts, referrals,
word of
mouth
Group
discussion
and online
classes
Strengths :
All subjects
guidance
Source : (Ramirez-Wrease, 2016).
Competitive advantage
Orchard tutoring service has many competitive advantages over the competitors who
are providing the same services to the consumers. Orchard tutoring service will be providing
efficient services to the students. Not only will they be provided with studies related guidance
but also brush up their skills and potential to prepare them for the placements and get to their
career goals and attain the life objectives (Trinh & Nguyen, 2019). The organization will
provide assistance to the students in terms of their abilities and potentials. Moreover, the
pricing of the service will be reasonable for the students with effective strategies such as
discount policies and other price cut strategies (Vance, 2016). This will provide a competitive
edge to the service providers. Further, the organization will be hiring efficient professional
tutors who have the ability and potential to help the students reach to the desired location.

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OPPORTUNITY ANALYSIS
Consumer analysis
The first year students often find it different to cope up with huge studying materials
and units. Further many students lack the ability to go for regular classes as majority of them
are part time workers (Zulkifli & Wandebori, 2018). The services is beneficial for those first
year students who have little knowledge about their career and the courses taught in the class
due to various factors such as lack of knowledge, lack of academic skills and lack of family
support. These students will highly benefit from the services provided to them. The
consumers can purchase the services online and avail the services (Vance, 2016). They will
be provided with options for group discussions, online classes or private tutors.

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OPPORTUNITY ANALYSIS
SWOT analysis
Source: created by author
Strengths - Orchard tutoring service will be recruiting highly proficient employees as tutors
who can provide guidance and support to the consumers with their studies and other career
related guidance and opportunities (McCoy, 2018). They will help them set career goals and
help them to attain them. The students will be provided with additional opportunities such as
preparation for various tests and placements.
Weakness: The Orchard tutoring service providers need to work on their online tutoring
service. Regular maintenance is required from online tutoring services (Vance, 2016). The
websites and channels must be bug free and compatible with all devices. The services are
comparatively costly as compared to other competitors in the market.
STRENGTHSHighlyprofessionalandefficienttutors,onlineandofflineclassesCareerguidancepreparingforplacemntsandvarioustestsWEAKNESSinefficientonlinetutoringfaciltiesCostlyservicesOPPORTUNITYCompetitivecareermarketadvancedtechnologystablepoliticalandlegalenvironmentTHREATSCompetitivebusinessenvironmentSuspensionofmasmeetingduetoCOVID-19

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OPPORTUNITY ANALYSIS
Opportunities - Orchard tutoring service can find many opportunities in the market as the
complex hiring systems, competitiveness in the market. The advancement of technology is an
opportunity to enhance their service offerings to the customers (Zulkifli & Wandebori, 2018).
There is stable political and economic environment in the country.
Threats: There are several threats in to market such as emergence of global crisis like
COVID-19 can suspend group studies and face to face tutoring. Moreover, the business
environment is highly competitive offering similar products and services (Vance, 2016). This
can affect the business in terms of profits and sales.

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OPPORTUNITY ANALYSIS
References
Birch, H. G. (2016). Campus Concierge: A Business Plan to" Do College Better".
Clow, K. E. (2016). MRKT 4393 MARKETING COMMUNICATIONS SPRING
2016. Instructor.
Dawson, D. D. (2018). A Determinant for Measuring the Quality of Tutoring Services
Provided by Supplemental Educational Providers.
Edwards, Y. (2017). MAR 4824 Marketing Management.
McCoy, R. (2018). E & I Academics-A Business Plan.
Millán Campano, C. (2017). Marketing plan of Globalis Foundation.
Ramirez-Wrease, G. (2016). A comprehensive tutoring service plan for a community college.
Wilmington University (Delaware).
Trinh, V. D., & Nguyen, A. T. H. (2019, June). Understanding Service Marketing Mix
Impact on Student Recruitment. In the Proceedings of the 1st International
Conference on Management Science ‘DIGITAL DISRUPTION ERA: Challenges and
Opportunities for Business Management.
Vance, L. K. (2016). Best practices in tutoring services and the impact of required tutoring on
high-risk students.
Zulkifli, Z., & Wandebori, H. (2018). FORMULATING BUSINESS STRATEGY: A CASE
OF TUTORING AGENCY IN INDONESIA. Jurnal Aplikasi Manajemen, 16(2),
271-284.