Opportunity Analysis of Tesla

Running head: OPPORTUNITY ANALYSIS OF TESLA
OPPORTUNITY ANALYSIS OF TESLA
Name of the Student
Name of the University
Author Note

OPPORTUNITY ANALYSIS OF TESLA1
Executive Summary
In this report, the main aim of the discussion will be to discuss about the opportunity
analysis of Tesla, Inc., who are planning to open their business operations in the market place
of Australia. The situational analysis will be discussed, which will include the analysis on
macro environment like PESTLE analysis and micro environment like SWOT analysis. The
marketing objectives of the organization will also be discussed. It will help to strategize the
plans according to the marketing conditions of the country of Australia, so that it will be
helpful for Tesla to evaluate the marketing conditions of the market place of Australia and
structure their marketing plan and objectives to target the untapped market place of Australia.

OPPORTUNITY ANALYSIS OF TESLA2
Table of Contents
Introduction................................................................................................................................4
Company Background and Industry Overview..........................................................................4
Market Analysis.........................................................................................................................5
Macro Environment Analysis....................................................................................................5
PESTLE Analysis...................................................................................................................5
Political Factors......................................................................................................................5
Economic Factors...................................................................................................................6
Social Factors.........................................................................................................................6
Technological Factors............................................................................................................6
Legal Factors..........................................................................................................................6
Environmental Factors...........................................................................................................7
Competitor Analysis...................................................................................................................7
Micro Environment Analysis.....................................................................................................7
SWOT Analysis.....................................................................................................................7
Strengths.................................................................................................................................7
Weaknesses............................................................................................................................8
Opportunities..........................................................................................................................8
Threats....................................................................................................................................9
Consumer Analysis....................................................................................................................9
Marketing Objectives...............................................................................................................10
Conclusion................................................................................................................................10

OPPORTUNITY ANALYSIS OF TESLA3
References................................................................................................................................11
Appendix..................................................................................................................................13