Opportunity for Further Investment

OPPORTUNITY FOR FURTHER INVESTMENT
Opportunity for further investment
Name of the Student
Name of the University
Author’s Note:

1OPPORTUNITY FOR FURTHER INVESTMENT
Executive Summary
The notable determination of the paper is to focus on the development of business care to
motivate an Information Technology investment for organizations. The usability of a DDBM
will be described in the paper in a detailed manner.
This paper will have numerous sections, and each of the section will be contributing to the
effectiveness of the paper. The proposed new DDBM will be supported by the detailed
description of two different types of implementation procedure. Based upon the two different
implementation procedure, the best-suited implementation plan will be selected. The paper will
be concluding with a high level project plan for implementing the idea.

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Table of Contents
Introduction......................................................................................................................................4
DDBM driven revenue generation idea...........................................................................................4
Business opportunity.......................................................................................................................5
Generation of revenue..................................................................................................................6
Is it driven by big data.................................................................................................................6
Key data sources and activities of this DDBM............................................................................7
Monetisation of this DDBM in order to generate revenue..........................................................7
Barriers for Nettavisen when pursuing this DDBM....................................................................8
Option 1: Implementation using a 2 step process............................................................................9
Risks (risk register and matrix)..................................................................................................10
C/B Analysis..............................................................................................................................11
Option 2: Pilot implementation plan................................................................................................0
Risks (risk register and matrix)....................................................................................................1
C/B Analysis................................................................................................................................2
Analyse the alternatives...................................................................................................................4
Recommendation.............................................................................................................................5
Best choice.......................................................................................................................................6
Plan for implementing the idea........................................................................................................6
Conclusion.......................................................................................................................................9
References......................................................................................................................................11

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Introduction
The application of a new DDBM can be very much important for the Nettavisen as it can
help them to capture large markets as a result, the existing DDBM made them one of the three
major online news sites in Norway. However, the management team of this organization want to
shift their focus towards a Data-Driven Business Model (DDBM) (Kaiser 2015). It can be said
that the shift in focus is very much challenging due to different types of factors such as the threat
coming from the other similar organization, employee turnover, and collaborations difficulties
with the subsidiary organizations, resource management and the lack of data packets. DDBM can
play a huge role in the management of the datasets, embedded applications. DDBM can play a
huge role in the editorial decision making of Nettavisen (Islam and Barghouthi 2018). The other
aim of Nettavisen is to compete with the legacy new publishers and the social media players.
The following unit of the paper will be presenting one DDBM revenue generation idea,
which will be beneficial for this organization to grow in this competitive market and also identify
the business opportunities.
DDBM driven revenue generation idea
This unit of the paper will be presenting an idea which can be used by Nettavisen as it
will ensure the organizational development (Khurshid, Zahid and Khan 2017). The below
pictorial diagram can be very much important to understand the proposed idea for this
commercial organization.

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Figure 1: Revenue generation idea
(Source: Athanasopoulos 2017)
Business opportunity
Product service differentiation can be an important aspect to the target outcome as
proposed by this DDBM (Inamdar et al. 2017). Distinguishing a particular target can be done in
a professional manner using product service differentiation feature of the new DDBM. The

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product of the competitors can be understood using this business idea. The proposed DDBM can
highlight the importance of data acquisition technique in one of the other specifications of
DDBM. However, it can also be said that Data logger can be an alternative of the data
acquisition technique of this DDBM model (Huang 2019). Issues coming from the SaaS can be
purposefully resolved using Data logging instead of data acquisition technique. Different
categories of cost of Nettavisen can also be purposefully affected using the data logging facility.
Generation of revenue
This revenue generation idea will be very much beneficial for Nettavisen as it will look
after the data source, key activities, and offerings of the organization and the target outcome of
the model.
Is it driven by big data
The key challenges faced by this organization in terms of the legal issues, data privacy
obstacles, legal challenges, hardware issues, resource issues, data quality and integrity issues,
data availability and accessibility, and other organizational issues can be purposefully solved
with the help of this DDBM idea as this idea is compatible with the big data technology.
Key data sources and activities of this DDBM
The current value creation of this organization can be optimised with the help of this
DDBM framework. Both the new data sources as well as the existing data sources, can be
managed in an organized manner using this DDBM. This new DDBM will not be having any
negative effect on the existing data sources of this commercial organization. One of the key
attributes of this DDBM is that it can be very much helpful to categorise the analytics activities
into three broad perspectives such as prescriptive, descriptive and predictive analysis. Different