Opportunity Innovation and Entrepreneurship

Opportunity Innovation
And Entrepreneurship

Table of Contents
INTRODUCTION...........................................................................................................................4
Interview Transcript.........................................................................................................................4
Analysis of Interview.......................................................................................................................8
Relation of Interview with the Theory...........................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Entrepreneur can be referred to as a person who is engaged in development, management,
setup and running of a new venture. Hereby, the rewards are enjoyed by them while the risks are
also assumed by them. These are the personnel who seek to come up with innovations at market
with a view to resolve the economic or social issues being encountered by society as a whole.
The following project is based upon Prism London Limited which is an organisation started
during 2009. This company deals in manufacturing and sale of beachwear, swimwear and resort
wear. In the present context, this enterprise is functioning only within the confines of United
Kingdom but with the evolution of time, it seeks to gain entry into emerging markets. This
project is based upon data collected by way of interview from the entrepreneur of selected
company. Apart from this, interrelation of such interview information and theory of opportunity
is covered in this assignment.
Interview Transcript
The below mentioned interview is taken with the entrepreneur of Prism London Limited,
namely, Anna Laub. The interview is taken with a view to gain knowledge of the key areas and
aspects associated with the venture. Also, the transcript aids in getting acquainted with the
success story and hardships that the venture and entrepreneur went through in the initial years of
this start-up.
1. When did you start your business?
I had setup this venture (Prism London Limited) in the year 2009.
2. How was the idea to setup this business generated?
The idea to develop this venture owe to my likelihood for sunny climate and obsession of
giving attention to details. Both of these made me observe the clothing pattern of people in
resorts and on beaches. As a result of this, I decided to start Prism London Limited developing
all types of resort wear swim wear and beach wear items. I have always loved swimming and
possess a great passion towards it. Thus, the whole idea of this venture was based on the premise
that I could apply my knowledge and interest level in developing fashionable and classy clothes
that could be worn on beaches to look stylish. At first, I thought that the venture would only deal
in clothing but with the passage of time, I realised the significance of diversifying into areas such
as eye wear and footwear.