Opportunity, Innovation, and Entrepreneurship: A Case Study of Mark Zukerberg and Facebook

This report analyzes the entrepreneurship and opportunity innovation of Mark Zukerberg, CEO of Facebook, and explores the role of innovation and creative skills in achieving success in the competitive digital world. It discusses the various steps involved in identifying and exploiting opportunities, different types of innovation, and the traits and skills of successful entrepreneurs. The case study provides insights into how Zukerberg's visionary leadership and innovative approach have contributed to the growth and success of Facebook.

Opportunity Innovation and
Entrepreneurship

TABLE OF CONTENT
EXECUTIVE SUMMARY................................................................3
INTRODUCTION..............................................................................5
MAIN BODY.......................................................................................5
OPPORTUNITY...............................................................................................................................5
INNOVATION..................................................................................................................................7
ENTREPRENURSHIP......................................................................................................................9
CONCLUSION.................................................................................12
REFRENCES....................................................................................14

EXECUTIVE SUMMARY
The report summaries entrepreneurship and opportunity innovation of Mark
Zukerberg whose CEO of Face book and one of the most successful visionary leader globally
known for passionate working style which has inspired millions worldwide. Report has
analysed the various difficulties and factors of working within business parameters and how
innovation and creative functional skills are the new paradigms for growth among business
goals within entrepreneurs for reaching higher success heights within competitive digital
world.

INTRODUCTION
Opportunity, entrepreneurship and innovation are widely connected with each other
where world has been witnessing huge rise in number of progression coming forward within
world scenario within various business industry platforms with various new enterprises and
wide range of strong innovation, diverse creativity and determinants focusing among
operational advancement. The report explains various paradigms of entrepreneurship where
Mark Zukerberg working styles, keen potentialities and working dynamics are fundamentally
explained among various cases where there are wide range of explanation developing focus
onto how opportunity is used for stronger innovation building and development of various
new arenas of technical expansion (Agnihotri, 2016).
MAIN BODY
Mark Zukerberg
Born- 14 may 1984 age (36 years), New York (USA)
Net worth: 9860 crores USD (2020)
OPPORTUNITY
This can be understood with the development and analysis of strong working
opportunities where Mark Zukerberg being one of the most visionary entrepreneur has been
strongly active to use and potentially look forward to new innovative opportunities for
working towards materialistic new working expansion onto rapid development. The
opportunity procedures can be understood within 4 steps where analysis will enable us to

promote new working procedures, evaluation of new working experiences and stronger
exploitation working avenues which also further work for technical development of various
new resources factorisation. Mark Zukerberg is one of the best visionary leader whose
opportunity exploration paradigms are not only vastly innovative and functionally operative,
but has been widely focused for bringing on keen synergy of rapid growth and best marketing
networks within global paradigms by Facebook application. He is one one of the best
visionary leader whose scope for new working goals within social media goals, which can be
understood by Facebook one of the widest used social media platforms.
 Existence of an opportunity: At this step evaluation of opportunities are done, in
which business industry there are opportunities and how potentially business can be
developed further by working towards it with strong planning and technical
exploration. At this step leveraging focus is governed towards development of best
existing opportunity with cost effective functional requirements and higher advanced
working towards building of new steps for stronger resource utilisation business
functions (Cohendet,Parmentier and Simon,2017). The first phase of existence
scanning of best innovate ideas is vitally important for developing stronger focused
analysis onto how much factorisation shall be governed onto new working
requirements.
 Screening : At the screening phase Mark Zukerberg for developing business goals
within industry has to focus onto screening of best resources which shall be pertained
in business, potentially using best talented skilled workforce through which wider
working goals can be reformed. Screening procedure will technically magnify all
essential working paradigms which entrepreneur shall focus on for yielding on larger
goals, higher profitability metrics and also potentially bringing wider business
expansion on segregated functions. Screening will also make sure that resources are
used with best fundamental planning , use of new working operations and creative
consumer interaction within competitive digital marketing world.
 Evaluation stage : This stage will make wider focus onto evaluating various business
strategies where focus shall be governed onto how much resources shall be used for
best outputs, new working parameters and for factoring growth within synergy of
operational advancement within new working quest. Evaluation stage for Mark
Zukerberg can be understood as one of the most important phase where working focus
shall be put on within business avenues for developing new expansion goals and

innovation development with diverse creativity, new functional quest for best
consumer focused services (Dvorak and Razova, 2018).
 Exploitation stage: At this final stage there is rapid exploitation of new ideas,
business services and functional exploitation of future business innovation and
leveraging new goals and operations advancement within best possible way. At this
step the entrepreneur Mark Zukerberg is actively known for training and vision
building of his teams within company management and for strongly building
innovation at various metrics for higher quality services, determinants and wide
rational creativity of new relative development within new profitable goals.
Exploitation of various ideas and scenarios within various working open new
working relative goals where there are also new profitable goals focused on by the
entrepreneur within business
INNOVATION
There are various definitions and new functional goals framed within working targets
when it comes to business innovation strategies and formulation of working requirements
within business avenues within global paradigms onto rapid growing scale operations.
Innovation has been changing rapidly business world with various new functional
development coming on among services , productive factors of various creative avenues and
factoring growth within new development goals and materialistic exploration of new ideas
and wider creativity.
 Disruptive innovation: This can be understood as one of the most advanced
innovation theory which creates new market avenues and paradigms for eventually
bringing on innovation , new creativity working goals and developing wider value
goals. This has been understood as one of the most important functional change
establishing competitive goals and wider market leading working paradigms to bring
on new services and for factoring wider diverse creativity among business goals.
Disruptive innovation enables to potentially remove old techniques and
mismanagement goals among working operations, which needs to be developed
further with new functional changes for long term effective functional requirements.
The disruptive innovation has widely growing with new functional changes highly
demanded among competitive business metrics where vision is governed towards
building on best innovation strategies and long term yielding focus for rational

changes within industry for stronger positioning of various services (El-Helaly, Ntim.
and Al-Gazzar, 2020).
 Sustainability innovation: The sustainability innovation can be understood as
changes within company operations where there are various functional operations
which generates eco friendly changes, researches better onto various goals and
systematic eco friendly changes along with innovation. Sustainable innovation is
widely used by entrepreneurs within climate change world metrics where
environmental , social, financial considerations are focused by R &D
commercialization parameters through which sustainable changes shall be built on.
This enables to bring on various new changes where climate betterment , eco friendly
sustainable changes are strongly focused for long term development and profitable
working goals. Sustainable innovation has been gaining wide focus among changing
climate factors within global paradigms where focus is brought on how much new eco
friendly innovation can be undertaken by companies.
 Radical innovation: This can be understood as one of the most modern and widely
used new innovation paradigm which destroys or supplants within existing models
and replaces with best new functional changes (Grimpe and Sofka, 2016). Radical
innovation focuses on removing old constraints, dysfunctional services and yielding
onto wider working goals where there is wider business development operated and
also for factoring new functional changes. Radical innovation also focuses for using
cost effective changes and resources which factors on growth working operations,
keenly promoting new working expansion with latest competitive goals for gaining
consumer goodwill and new profit goals. There are various entrepreneurs using
radical innovation parameters onto services within company business development
and for working profitability goals, which enhances competitive positioning metrics
within longer term synergy into business world.
 Incremental innovation: This can be understood as innovation strategies where
company uses rapid innovation development with various new changes, products
portfolio expansion and services reconstruction where efficiency is focused for
developing incremental progression. Competitive development and differentiation is
widely grown among company paradigms when entrepreneurs use new working
expansion services within various department goals and competitive development for
factoring wider innovation. The incremental innovation has been rapidly growing on

within business industry globally by encompassing growth objectives and for gaining
stronger position onto rapid growth productive paradigms (Hekkert and Negro, 2020).
Mark Zukerberg being one of the best and richest entrepreneurs within world
who has been strongly leading best working parameters with construction of
Facebook, biggest social media platform connecting people within world has been
using incremental innovation for all services. The incremental innovation works as
one of the most fundamental functional change within business functional
paradigms which works with wider vision and keen synergy onto new goals
operations.
ENTREPRENURSHIP
The entrepreneurship can be understood as working operations and amalgamation of
various innovative business opportunities for bringing on use of commercial viable business
expansion , keenly developing on productive development and indicating new functional
requirements where business shall be focusing competitively. There are various traits ,
entrepreneurship skills which competitively enable businesses to develop onto wider vision
and stronger working operational advancement. An entrepreneur is known to be actively
indulging with projects into management parameters in company and generating new end
functional exploration of diverse creativity onto customer services. Mark Zukerber has
various traits and specific skills where he has been successfully developing strong business
strategies within Facebook development parameters. The ocean model is one of the most
innovation models where 5 factors are focusing to bring analysis onto how more rapid
changing comes on within entrepreneur’s skills. Mark Zukerberg skills and traits can be
understood with this model 5 factors which are as follows (Hilbolling and et.al., 2020).
 Openness: Mark Zukerberg is highly open for innovation and rapid development
within changes for strongly focusing onto business expansion, keenly bringing on
keen synergy of innovation which has successfully developed further for technical
expansion. Openness for diverse changes and new skills among employees enable to
yield onto wider expansion of new paradigms within working scenario which has
enabled to develop stronger leveraging goals.
 Consciousness: Mark Zukerberg is widely conscious to various new changes within
company working resources and also technically promoting various forces of
determinants onto which rapid growth has been built along onto business positioning

elements. This factor enables vision to leverage stronger working operations within
new profitability goals, keen synergy of innovation and also for promotional services.
 Extraversion: The extraversion trait is vitally essential for entrepreneur companies to
function with best communication standards, new functional goals creatively and for
gaining stronger working paradigms onto new relative working goals. Mark
Zukerberg is widely communicative and follows strong leadership to monitor
operations within teams for producing stronger continuous efficiency and wider
profitable consumer focused services (Murzacheva. and Levie, 2020).
 Agreeableness: This factor indicates how entrepreneurs and leaders working in
company enable employees within teams for developing stronger vision , new
communication channels and also functionally promoting wider goals and operational
efficiency onto business parameters.
 Neuroticism: This factor explains rapid ability to accept and process various negative
solutions and emotions, disabilities among company employees and further training
them for bringing on new changes with stronger leadership goals. Mark Zukerberg
has been open to all traits of employees within companies and also been strongly
focusing to build on new metrics of communication channels. This factor enables to
develop positive outlook towards relationships with employees positively which
enhances growth, leverages wider scope and management with new vision and
progressive development.
These skills and factors rapidly have developed best functional synergy of operations
within Facebook, which is widely used social app for communicating stronger services
rapidly within world parameters. Mark Zukerberg is one of the most innovative
entrepreneur functioning with high creative goals and technical advancement among all
scale services and also for promoting vision rapidly onto large levels (Vinczeov. and
Kascakova, 2017).

CONCLUSION
The report has concluded in analysis and explanation of functional efficiency among
entrepreneurs, opportunity and innovation within global competitive business world which is
widely growing with various companies and business start-ups who are working for higher
creativity and new working goals. Report concludes how Mark Zukerberg potentialities of
development of new vision , wider focus for bringing on new innovation and stronger
perspectives have been helping him to bring Fcebook to be one of the best social app used
within world. There is also conclusion of various types of innovation and new skills
promotional synergy among working goals where Mark Zukerberg is rapidly growing on
strongly. The report concludes ocean 5 traits model of entrepreneurs skills and functional
channels of productive development, passion for creativity and diverse changes through
which new functional goals have been framed.

REFRENCES
Books and journals
Agnihotri, A., 2016. Extending boundaries of blue ocean strategy. Journal of Strategic
Marketing. 24(6). pp.519-528.
Cohendet, P., Parmentier, G. and Simon, L., 2017. Managing knowledge, creativity and
innovation. In The Elgar companion to innovation and knowledge creation.
Edward Elgar Publishing.
Dvorak, J. and Razova, I., 2018. Empirical Validation of Blue Ocean Strategy Sustainability
in an International Environment. Foundations of Management. 10(1). pp.143-
162.
El-Helaly, M., Ntim, C.G. and Al-Gazzar, M., 2020. Diffusion theory, national corruption
and IFRS adoption around the world. Journal of International Accounting,
Auditing and Taxation, p.100305.
Grimpe, C. and Sofka, W., 2016. Complementarities in the search for innovation—Managing
markets and relationships. Research Policy, 45(10). pp.2036-2053.
Hekkert, M. P and Negro, S. O., 2020. Mission-oriented innovation systems. Environmental
Innovation and Societal Transitions, 34, pp.76-79.
Hilbolling, S. and et.al., 2020. Complementors as connectors: managing open innovation
around digital product platforms. R&d Management, 50(1). pp.18-30.
Murzacheva, E. and Levie, J., 2020. Entrepreneurial finance journeys: embeddedness and the
finance escalator. Venture Capital, pp.1-30.
Vinczeova, M. and Kascakova, A., 2017. How do Slovak small and medium-sized enterprises
make decision on sources of finance. Ekonomicko-manazerske
spektrum, 11(2), pp.111-121.