Opportunity, Innovation and Entrepreneurship

Opportunity,Innovation and
Entrepreneurship

Table of Contents
INTRODUCTION...........................................................................................................................1
Analysing the business opportunity Mainstreet Trading Company............................................1
Mega Trend used by the Mainstreet Trading..............................................................................2
Develop creative and innovative way to make most of the opportunities..................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In order to keep up pace with intense competitive world, business organisation needs to
make use of mega trend and ensure sustaining the brand image in the markets. The present report
will be based on the small company named as Mainstreet Trading Company which is situated in
UK (THE MAINSTREET TRADING COMPANY, 2019). This is retail company operates as Cafe
and also deals in books. Mainstreet Trading company aims at providing quality products and
effective services to customers for enhancing their experience.
From last 10 years, Mainstreet Trading Company is focused on making innovative
products and services that leads to attract large number of customers. The company sell books
and offers cafeteria services at affordable prices to customers and it also provides comfortable
zone for the youngsters in order to improve their experience at the place. The present report will
describe about new products of company that is Robots through analysis of mega trend and this
is done for improving the company's performance. Report will also identify about the viability of
opportunities, it will also justify the proposal for the new trend.
Analysing the business opportunity Mainstreet Trading Company
Mega Trends describes the structural changes in society that describes the business
opportunity. All such opportunities and goals are the essential kind of working opportunity that
has been given the long lasting effect on the company development.
There are given some mega trends below :
Artificial Intelligence : Artificial intelligence is the most trendy and innovative
technologies that makes the business opportunity more challenging and effective. AI can help to
increase the company functional activities and saves the time extra expenses as well (Aydalot,
and Keeble, 2018).
Attention Economy : Attention Economy is the another mega trend that is the most
important concept of 21st century. It is the basis of a great many business models that company
can adopt for their business functions. However, this function motivates the building opportunity
and gain to be more effective and enlarging. This trend can help company in advertising, Content
marketing, Dynamic Storytelling etc.
Digital Twins : This is known as a virtual replica for a real world system that main aim is
to make the purpose or monitoring the consumer behaviour. In other words, By connecting the
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