Effectiveness of Sensodyne Proenamel Campaign: A Critical Evaluation
VerifiedAI Summary
This work evaluates the effectiveness of the Sensodyne Proenamel campaign in light of various theories. It also suggests changes in the strategy of the campaign. The Sensodyne Proenamel campaign was unique and effective in terms of reaching the audience as well as establishing itself as a competition to garner the market share. The fact that the UK campaign solely contributed to the 30 percent to the total revenue of the brand establishes the fact that campaign was successful in creating the awareness among the consumers as well as feel attentive for the product.