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Optimisation of Customer Engagement Operations in Business Processes

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Added on  2020-05-01

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The process of data collection would include the flow chart as follows: Discounts and Special Offers Menu Related News Personalized Message General Content Forums to Provide Feedback INPUT OUTPUT Figure: Benchmark Flow Chart for the improvement process (Source: As created by the author) The flow chart explains the process of input and output scenario with these principles henceforth, the customers makes an input to the eat food outside (entice) with a decision of choosing a restaurant and ordering the food (enter), further following the process

Optimisation of Customer Engagement Operations in Business Processes

   Added on 2020-05-01

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Running head: OPTIMISE CUSTOMER ENGAGEMENT OPERATIONS
Optimise Customer Engagement Operations
Name of Student:
Name of University:
Author’s Note:
Optimisation of Customer Engagement Operations in Business Processes_1
1
OPTIMISE CUSTOMER ENGAGEMENT OPERATIONS
Table of Contents
Task 2- Business Process Review and Benchmark Comparison.....................................................2
List of Appendix..............................................................................................................................9
Optimisation of Customer Engagement Operations in Business Processes_2
2
OPTIMISE CUSTOMER ENGAGEMENT OPERATIONS
Discounts and
Special Offers
Menu Related
News
Personalized
Message
General
Content
Forums to
Provide
Feedback
INPUT OUTPUT
Task 2- Business Process Review and Benchmark Comparison
This aspect of the report has been discerned with the Coffeeville which is recognised to
serve certified fair trade coffee. CoffeeVille founded in 2009 is recognised to provide quality
products to the busy city population in the United States. Coffeeville is seen to source local
ingredients and products. The business insights has been based on five main criteria’s such
discounts/ special offers, menu related news, personalized message, general content and a forum
to provide feedback.
The process of data collection would include the flow chart as follows:
Figure: Flow Chart for the improvement process
Optimisation of Customer Engagement Operations in Business Processes_3
3
OPTIMISE CUSTOMER ENGAGEMENT OPERATIONS(Source: As created by the author)
The flow chart explains the process of input and output scenario with these principles
henceforth, the customers makes an input to the eat food outside (entice) with a decision of
choosing a restaurant and ordering the food (enter), further following the process of eating the
food and payment (engage), the phase of payment (exit) and later engages in 5 different
principles (extend). These principles have been initiated to continue the upcoming service/ next
visit of the customers. Hence, the output process is dealt with the services offered to the
customers in terms of discount and special offers, menu related news personalised message and
feedback forums.
In order to know about Food Service business and customer engagement of Coffeeville a
survey has been conducted with 50 regular customers. The questionnaire for the survey is given
below as follows:
Survey Form
Survey on “Food Service business and customer engagment of Coffeeville "
We appreciate your willingness to participate in the survey
Name:
Optimisation of Customer Engagement Operations in Business Processes_4

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