Oreo Product Analysis: Marketing, Sales, Revenue, and Market Share

This report provides a comprehensive analysis of the Oreo product, examining various aspects such as product features, global market presence, sales figures, and marketing strategies. It delves into the different product varieties, including Double Stuf, Mini Oreos, and others, and explores the branding and its evolution, including the use of the Nabisco logo. The report highlights the sales figures, with around 40 billion Oreos sold annually, and provides data on revenue and market share. Furthermore, the report mentions the use of advertising, including the 2011 3D animated movie, and references relevant books and journals to support the analysis. The analysis also covers the financial performance, including revenue and net income, and the market share of Oreo in December 2018.

Introduction to business studies
Product
Oreo is sandwich cookie which consist of two wafers with
cream filling in it.
Product sizes
The product Oreo is available around hundreds of countries and now it is known as Oreo
biscuits, which shows it is operates at global level.
Product feature
 Perfect cream ratio
 Gone through lots of
advertisement changes
 have different varieties
of products with
different flavour
 Best selling cookie in
world
Product varieties
 Double stuf Oreo
 Football Oreo
 Big Stuf Oreo
 Mini Oreo
 Triple Double Oreo
 Triple Double Neapolitan Oreo
 Triple Double Chocolate Mint Oreo
 Mega Stuf Oreo
 Oreo Thins
Product portfolio
Oreo Pack
Oreo Snack Pack *4
Oreo Minis *6
Oreo Snack Pack *10
Oreo double pack
Brand
Brand is a type of product which is
manufactured by particular company under a
specific name. The Oreo was first develop by
National Biscuit Company and then it renamed in
1912 by incorporating Nabisco logo. In 21st
century, in April, Oreo cookies is promoted with
blue crème in order to encourage 2011 3D
computer animated movie. From 212 onwards it
is uses for advertisement purpose as well. In the
same way, Oreo also provide quality products.
REFERENCES
Books and Journals
Clemons, E. K., 2019. Resonance
Marketing in the Age of the
Truly Informed Consumer:
Creating Profits Through
Differentiation and Delight.
In New Patterns of Power
and Profit (pp. 59-80).
Palgrave Macmillan, Cham.
WINTY, D. A. N., Scaffolding
Senior High School Students
Compose Opinion Text
through Oreo Graphic
Organizer: An Action
Research Project.
Profit revenue
The net revenue rose 6 billion
pound and even the net income rose up to
802 millions.
Market share
The market share of Oreo is 53% in
December 2018.
Sales figure
In every year around 40 billion Oreo sold
such that as per above data, in 2017 around
700 millions dollars are sold.
Product sizes
The product Oreo is available around hundreds of
countries and now it is known as Oreo biscuits,
which shows it is operates at global level.