Business Plan Template for Organic Beauty Paradise by Desklib

BUSINESS PLAN TEMPLATE: THIS TEMPLATE MUST BE USED FOR THE ASSESSMENT. YOU MAY INCLUDE PICTURES TO
IMPROVE THE PROFESSIONALISM OF YOUR WORK
Table of Contents
INTRODUCTION ........................................................................................................................................................................................................ 2
Business overview................................................................................................................................................................................................ 2
Competitor analysis.............................................................................................................................................................................................. 4
CONCLUSION .......................................................................................................................................................................................................... 10

BUSINESS DESCRIPTION / MARKET OPPORTUNITY
The business description section provides a general description of the company. It should include your mission
statement, description of product or service with focus on the innovative element that makes it relevant in a post-Covid
19 world, which may be in its design or delivery, need for the product and milestones achieved thus far if any. The
ownership structure should also be laid out.
INTRODUCTION
Business development is termed as the growth and advancement of efficient tactics, actions and as well as orientated thoughts that provide
services to business to gain higher term of chances in respect to survive in competitive field of market and producing profits. The following
report covers the introduction of new product that deals with beauty product defined as “ Organic Beauty Paradise”. Sainsbury management
introduce organic cosmetic beauty goods in the field of marketplace of the United Kingdom (Dana, ed., 2021)(Wu, Si, and Liu, 2021). The
following report covers the business description, industry analysis, operations and management team plan, marketing plan, financial plan and
as well as market research.
Business overview
Organic Beauty Paradise is functioned that functions in United Kingdom and offers organic cosmetic beauty goods. Organisation deals
in body care, skin care, hair care and cosmetic goods that created by organic and natural material like herbs and plants at reasonable cost.
Management evaluates consumer's requirements and demand than offers them goods to meet their desires. Management utilise value
proposition techniques to create values of their goods for consumers. Organic Beauty paradise targets beauty effective consumer sections who
are ready to pay the cost of organic cosmetic goods.

INDUSTRY ANALYSIS
 Analysation needs of customers – Management of Sainsbury examine requirements and demands of consumers in terms of their new
product of Organic Beauty paradise to offers them goods as per to their desires. Respective management evaluates requirements of
market place and examine how organic cosmetic goods meet consumers needs. Management conducts effective market research and as
well as industry survey to know about present trends and as well as to determine the consumers of industry (Packard, and Burnham,
2021). Organic beauty paradise, analyse market actions, upcoming trends, innovation, changing taste of consumer than maintain their
functions to survive in competitive situations.
 Problems in products – Management of Sainsbury, conduct marketing research to examine the issues that are faced by the consumers
in terms of the goods. Organic Beauty paradise faced issues that are related to packaging, labelling and goods material that solve them
to increase consumer base and managerial goodwill.
 Target market – Organic beauty paradise offers varied sections global market into different sections like demographic, geographical,
size and as well as value. As management offers their goods for men and women (Dionisio, Júnior, and Fischer, 2021). Management
targets beauty experts consumer segments who are prepare to pay identified cost for organic cosmetic goods. Management uses
symbolical, functional and experimental positioning approaches to manage an effective positioning in the field of the market place.
 Market growth - As according to the awareness in terms of the environment and as well as social factor consumer demand for organic
and environment friendly goods that supports in protecting environment. Organic beauty paradise offers organic cosmetic goods that
have low side effects on consumer skin and body. Hence, respective management have higher development and advancement chances
in present situations.
Management determines challengers of management like Tesco, ASDA, ALDI, and so on. Management determine their strength and as
well as weaknesses than create tactics as per to gain competitive benefits.

Competitor analysis
Porter's five forces analysis - It is termed as the strategical framework that involves several forces that form the industry. Forces of
Porter's five model in the relation of Organic beauty paradise products in Sainsbury that are as follows -
 Threat of new entry - Cosmetic and beauty industry producing higher term of profitability that influence new entrants. Threats of new
entrants that are high for management and business. Management imposes several sort of the barriers in respect to stop new entrants
are high for the business of management.
 Threat of substitutes products - Cosmetic and beauty industry producing higher profitability that influence new entrants. Threats of
new entrants that are high for business of management (Ghazali, Mutum, and Javadi, 2021). Management imposes several sort of
barriers in respect to stop new entrants on industry.
 Bargaining power of customers - Consumers are the individuals who are ready to pay for happening certain goods. Bargaining power
of consumer rely on amount of buyers in the market place, shifting price from one supplier to other and from it to another. For
organisation of Sainsbury they have suitable products like Organic Beauty products that are high and there is no close link in substitute
is available in the field of market place.
 Bargaining power of suppliers - Suppliers involves power of having an impact on the managerial price and as well on cost. It rely on
originality of material, size of suppliers and shifting of the price. Bargaining power of suppliers is generally high for consumer because
management have limited term of suppliers who offers them organic goods for creating cosmetic goods in the business of the
management.
 Competitive Rivalry: It is termed as the present competition in industry that effects their managerial performance and operations in
an effective and efficient manner (rfan, Yadav, and Shaw, 2021). In cosmetic sector of the industry there are several sort of the section
that offers organic beauty goods that will have an impact on the managerial share of the market and it will have an impact on their