Business Plan: The Organic Food Store - Market Analysis and Financials

This project presents a comprehensive business plan for "The Organic Food Store," a company focused on manufacturing and selling organic food products to health-conscious consumers through physical stores and online platforms. The plan encompasses a detailed business description, including manufacturing processes, inventory management, and strategic relationships. A thorough market research and strategies section includes SWOT and PESTLE analyses, STP framework, and marketing strategies. The management and personnel section outlines company executives, risk management, and potential consequences. Financial documents, such as profit and loss accounts, balance sheets, and cash flow statements, provide detailed financial projections. The plan also incorporates references, an appendix with a business model canvas, and outlines key elements for the store's operations, marketing, and financial sustainability.

Small Business Management

Table of Contents
 Executive Summary
 Business Description and Structure
 Market Research and Strategies
 Management and Personnel
 Financial Documents
 References
 Appendix

Executive Summary
 The Organic Food Store is a company that deals in manufacturing and
selling the products that are aimed for serving the needs of health
conscious segment of the market.
 Company sell its product through physical store in London and online
through company’s website and application. Business processes of the
company thrives to be sustainable.

Business Description and Structure
 The Organic Food Store is a
business running with the
objective to help people to
lead a healthy and long life.
 The store sells wide range of
food products that are all
organic. Idea for the business
came from analysing the
increasing trend in the
market for health
consciousness.
Manufacturing Process:
Specific Requirements
Pest Control
Ingredients
Processing Methods
Packaging
Labelling
Storage and Transport

Continued....
 Inventory Management
 Strategic Relationships
 Administrative Issues
 Intellectual Property
 Expenses
 Legal Structure

Market Research and Strategies
Swot Analysis
Strengths
 Distribution network
 Return on Investment
 Social Media
Weaknesses
 Inventory Cost
 Rental Expenses
 Less Profit
Opportunities
 Online Selling
 Interest and Inflation Rates
 Training
Threats
 Competition
 Suppliers
 Taste and Preferences
Market Research:

Continued....
Pestle Analysis
Political Factors
 Regulation
Economic Factors
 Growing Disposable Income
 Increasing Labor Costs
Social Factors
 Health Consciousness
 Dietary Restrictions
Technological Factors
 Automation

Continued...
Marketing Strategy
Segmentation -
Demographics
Targeting – All age
groups
Positioning - Quality
STP Framework 4 P’s of marketing
Product – Organic Product
Price - Economic
Place – Offline & Online
Promotion – Social Media
and Television Advertising

Continued...
 Deadlines
 Advertising
 Public Relations
 Competition

Sales Forecast
Sales Year 1 Year 2 Year 3
customer
age 10 -
20 years 945 963.9 968.72
customer
age 20 -
30 years 5670 5783.4 5812.32
customer
age 30 -
50 years 2835 2891.7 2906.16
Total 9450 9639 9687.2

Milestones
Particular Year
Sales Unit more than
9000 1
30 % Net profit 5
Website Reach 100000 2
Customer satisfaction
improvements 3

Management and Personnel
 Company Executives and Managers
 Risk Management
Potential Consequences
Likelihood
Supply Chain
Disruption
Tainted
Food
Robberies Equipment
Fail
Fire
s
Almost
Certain
Likely
Possible
Unlikely
Rare