Business Plan for Fresh Organic Juice Company

This business plan covers the launch of a fresh organic juice company, including market analysis, growth plan, break-even point, and margin of safety. The company aims to provide quality, healthy products to customers and reduce the use of soft drinks and hard drinks. The plan includes a focus on marketing and digital skills, as well as a vision for long-term sustainability and international brand recognition. The report includes references to relevant books and journals. Course code, course name, and college/university are not mentioned.

Enterprise and
Entrepreneurship

Table of Contents
INTRODUCTION ........................................................................................................................1
MAIN BODY ...............................................................................................................................1
Purpose of future business - ..........................................................................................1
Customers - ...........................................................................................................................1
Competitors study -................................................................................................................2
Skill analysis - .......................................................................................................................2
Business growth plan - ..........................................................................................................3
Compute the break – even point and margin of safety..........................................................5
Type of organisation system -................................................................................................5
Vision of the business - .........................................................................................................6
CONCLUSION .............................................................................................................................6
References:.......................................................................................................................................6

INTRODUCTION
Business is the commercial activity which can be profit and non profit organisation . But
major business are work for the making profit it also assist in having long term sustainability.
While setting a business owner has to make a plan and invest a huge amount in business
(.Tamarit Marzo, R., 2020). Also they have to invest a huge amount in order to start a business
which they want to setup in the market place. They also have to analyse the marketing condition
and mindset of the buyers. In this report will cover the business plan and start up plan and its
study .
MAIN BODY
Purpose of future business -
The owner has planned to start a business of fresh fruit and vegetable juice . It is a small
medium enterprise they have placed business in prime location where the people used to have
morning walk and for physical exercise. The business aims to provides a quality product to the
people so that they cab have a good health (Moro Visconti, 2019). The company provides
seasonal fruit juices. The major motivation for opening a business is to provide a good health
and reduce the utilisation of soft drink and hard drinks . The owner wishes to plan the concern
and they desire to serve the juice of fruits that provides the good health and have a good health
in the world which is facing a huge issues of health.
Customers -
As the per the study individual thought to work on well being of the people so that
they can have a healthy life style. And now days people are having a various kinds of health
issues and because of sitting job they are going through a obesity and back pain so business
wants to aware people about there health and other issues that is need to be reduce (Mohd
Nata, and et., al.,, 2021). according to the study the target customer of the business are
business to business and business to customer they are providing services to both as they have
deal with the companies to produce juice for them and then they will sell it to the other person.
As well as they also provides juice directly to the buyers. The major aim of the company is to
reduce the use of soft drinks and hard drink that causes bad impact on the human body. The
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Unique speciality of the business is to provide the quality goods and they are providing the
organic goods and no added sugar and essence so that they can have a healthy juice. They are
giving these all juice in reasonable rate so that all can use it easily. They have provided the
online and offline both services. So that people can have it easily. The USP of our product
will be those healthy vegetables that people don’t take in will be regenerate into tasty and healthy
drinks, devising easier to consume by group. Selling will be done for with the use of paper,
online cultural media and television and many other manner (Xu, 2020).
Competitors study -
It is the fresh juices is analysed and examined at huge scale is the product which is
served by the brand. The industry is feasible as they new goods is launched assist in
delivering best service which aims in delivering the goods significance at huge ratio. The
business is feasible for introducing new goods which has been offered to the users in the
market place. The concern is extremely deserving in terms of perusal because with the content of
fresh fruit drinks the Fresh Organic will reach the request of marketplace and thus hike the casual
of success of the concern. the company has the competitors just as the healthy juice company,
the berry company and Gerber juice company. These are the top competitors of the company and
they all provide the huge competition for the fresh and organic juice company. In current time
business is newly launched so it have the less amount of equity in the market place but they are
growing in appropriate speed. They are providing a quality and tasty products.
Skill analysis -
The goods that is offered by the company is healthy products and also it is providing
natural and organic fruit juice no use of chemicals and also it provides the buyers with the
satisfied services. They also has introduce a membership benefits that includes a monthly
package in which they provide the goods and juices of various flavour to the users on monthly
basis by applying a reasonable rent on them. The main aim for choosing this business was to
include healthy lifestyle for people. With the growing changes in technology and other creaky
eating habits along with imbibing and smoking habits of citizenry has caused arthritic life-style
and obsessed multitude . The skill required to grow the business are marketing skills and
digitalisation al skills so that business can be introduced through the social media platform. That
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tends in growth of the buyers. The skills that are required to develop are creative skills and
communication skills so that users can feel connected with the company.
Business growth plan -
Cash
flow
State
ment
Particular Janu
ary
Fe
b
April M
ay
Ju
ne
Ju
ly
Aug
est
Septe
mber
Octo
ber
Nove
mver
Dece
mbe
r
To
ear
A. Cash flow from
operating activities
Sales/Revenue 3060 45
90
6120 61
20
91
80
91
80
918
0
9180 12240 12240 1224
0
994
Payment of salary -
3000
-
30
00
-3000 -
30
00
-
30
00
-
30
00
-
300
0
-3000 -3000 -3000 -
3000
-36
Rent Paid -216 -
21
6
-216 -
21
6
-
21
6
-
21
6
-
216
-216 -216 -216 -216 -25
Staff Wages -
1000
-
10
00
-1000 -
10
00
-
10
00
-
10
00
-
100
0
-1000 -1000 -1000 -
1000
-12
Payment of Utilities -100 -
10
0
-100 -
10
0
-
10
0
-
10
0
-
100
-100 -100 -100 -100 -12
Phones - - -10 - - - -10 -10 -10 -10 -10 -31
3

3007 10 10 10 10
Fright and postage -5 -5 -5 -5 -5 -5 -5 -5 -5 -5 -5 -60
Stationary -2 -2 -2 0 0 -2 -2 -2 -2 0 0 -16
Promotion and
advertisement
-
9000
0 0 0 0 0 0 0 0 -9000 0 -18
Legal Expenses -50 0 0 0 0 0 0 0 0 0 0 -50
Transport -50 -
50
-50 -
50
-
50
-
50
-50 -50 -50 -50 -50 -60
Vehicle running -250 -
25
0
-250 -
25
0
-
25
0
-
25
0
-
250
-250 -250 -250 -250 -30
Insurance -20 -
20
-20 -
20
-
20
-
20
-20 -20 -20 -20 -20 -24
Maintenance -100 -
10
0
-100 -
10
0
-
10
0
-
10
0
-
100
-100 -100 -100 -100 -12
Misc. Expense -20 -
20
-20 -
20
-
20
-
20
-20 -20 -20 -20 -20 -24
Setup cost -
1460
0
0 0 0 0 0 0 0 0 0 0 -14
Net cash flow from
operating activities:-
-
2836
0
-
18
3
1347 13
49
44
09
44
07
440
7
4407 7467 -1531 7469 211
B. Cash flow from
financing activities:-
Repayment of Loan -10 - -10 - - - -20 -20 -20 -20 -20 -18
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10 10 10 20
Interest Payment -50 -
50
-50 -
50
-
50
-
50
-50 -50 -50 -50 -50 -60
Net Cash flow from
financing activities:-
-60 -
60
-60 -
60
-
60
-
70
-70 -70 -70 -70 -70 -78
Compute the break – even point and margin of safety.
Break-even point (in units) = Fixed Cost / (Selling price per unit – Variable Cost per Unit)
= 7453 / (994.5 – 716.42)
= 7453 / 278.08 = 26.80
Margin of Safety: (Current Sales – Break Even Sales) / Current Sales * 100
= (50 – 26.80) / 50 * 100
= 45.4 %
Type of organisation system -
The merchandise of fresh organic juice are healthy eatable items and drinks. With ingestion
of our institution healthy drinks and food, people will have outstanding effects and thus will
assist them grow in food manufacture and will be earning great net income and locale in effect in
a short duration of clip. assorted introduce that will be done by our institution. the company is
sole trade and owner has invested a huge amount on business as they are producing juices in
there own outlets. It is also paying amount to the packaging company who are packing the
juices in bottles. The institution will also focusing on key provider and do negotiation with
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them in order to cut down the expenditure. The total cash required to ready the concern to make
its basic sale will be 25000 dollar. In command to bring forth the gross from new concern, there
should be concentration on expect capital purchases and operational disbursal needful. The entire
start up cash required for propulsion the new concern will be 150000 dollar . The concern will
also take into circumstance key approaching to utilize the cash in a starring and impressive mode
(Assefnia, 2018).
Vision of the business -
The upcoming approach is to grow the business in other areas so that they can have a
long term sustainability of the company. They have to the spread a awareness for the people to
have a good health and well being. They all have to be active for their launched and make a
good wealth for company. The business wants there business to be on hike and have a top
brand name in international market. Aim of the company is to determine a new business and
to clarifies improve motivation for the selected of industry and the procedure of producing
a business ideas. Mission of the company is to determine the new business in the market and
satisfy the requirements of the buyers successfully. Vision is to be the key market leader by
achievable giving the services in the market of fresh and organic juice without using the
chemicals and essence (Tipu, 2018).
CONCLUSION
It is concluded from above report that while launching a business there is various things that
is required to invest a capital and as well as all have to gain the marketing promotion in order
to be in the eyes of the buyers also they all have to understand that how to start a business and
from where they can start a business in the place. Thus, it requires an appropriate study of the
mindset of the buyers and other so that they can produce goods in order to satisfy the buyers
and other users so that they can be al loyal customer of the company.
References:
Books and Journals
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Assefnia, K., 2018. Specialty Smoothie Bar Business Plan (Doctoral dissertation, CALIFORNIA
STATE UNIVERSITY, NORTHRIDGE).
Mohd Nata, M.Z., and et., al.,, 2021. Business Plan: Digitron Sdn Bhd (Versatile Diffuser).
Moro Visconti, R., 2019. How to prepare a business plan with excel. Available at SSRN
2039748.
Tamarit Marzo, R., 2020. Design of business plan for mobile application of musical events and
collaborations (Doctoral dissertation, Universitat Politècnica de València).
Tipu, S.A.A., 2018. Business plan competitions in developed and emerging economies: What do
we still need to know?. Journal of entrepreneurship in emerging economies.
Xu, X., 2020. Compose the Business Plan. In Introduction to Entrepreneurship (pp. 139-163).
Springer, Singapore.
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