This workbook contains the Business Model Canvas for Organic Mart, an online and offline retail store for organic products. It includes key partners, activities, resources, value propositions, cost structure, revenue streams, and customer segments.
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MN5W50QA - Creating a Winning Business Assignment 2 Workbook: Due Date 22 July 2022 Before 3.00 pm Business Model Canvas - Iteration and Reflection Student Id: [type here] Lecturer: [type here] Submission Date: [type here] NOTES 1.You should stick toone pagefor each of the parts. To achieve this, you may reduce the font size if needed (no smaller then 8) and you can delete the guidance words in italics 2.Make full use of the Guide questions in italics in the Workbook 3.For Versions2 and 3of your BMCs – youONLYneed to show the changes from the previous version In the box below, please explain insimple terms, your business idea. Maximum of100words Page1 The current business idea is of opening a retail store which will be deal with every organic product. These different range of product and services will be including the organic food products, energy drinks, beverages, beauty products and many other different kind of the product. The only different between the normal supermarket and the organic supermarket will be that in this mart everything sold will be of organic material only. The name of the supermarket is Organic Mart which will be including the product and services totally relating to the organic products only. This mart will also provide the facility to other organic companies to sell their product through this store.
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Business Model Canvas Version 1: Initial Idea (Maximum 400 words for the page) Cost RelatedRevenue Related Key Partners Who are our key partners? Who are our key suppliers? Which key resources will our partners provide? Which key activities will our partners perform? Type here: The key partners and suppliers for Organic Mart involves the following- Direct farmers who produces the products Other organic food product brands Beauty product brands who deal in use of organic product only. Technical company Transportation and logistics Marketing companies There are different types of the resources which will be provided to the company for managing and maintaining all the organic products. Key Activities What key activities do our value propositions require in order to produce, market and deliver them? What about channels, customer relationships, different revenue streams? Type here: The key activities of the business will include- Intense advertising PR promotion Customisation and professional working Value Propositions What value do we deliver to the customer? Which of our customer’s problems are we helping to solve? Which customer needs are we satisfying? Type here: The value being offered by the Organic Mart is the fact that majority of consumer require to use the organic product which will not be harm their health and skin. Hence, this value is being provided to the consumer by way of providing them good quality organic products (Thirunavukkarasu and et.al., 2022). Also, consumers have the problem that product having chemical and other harmful substances might affect the health of the person. Hence, this problem will be solved with help of product and services of mart. Along with this the consumer need that will be satisfying by this store is of enhancing the standard of living and using good quality organic products. Marketing & Sales Communication How will we raise awareness of our products and services with our target customer segments? What messages or offers will create desire and interest? How will those messages reach our potential customers? e.g. Facebook ads Type here: Online advertising with help of social media platforms. Leaflets and print media advertising Television advertising Customer Segments For whom are we creating value? Who are our most important customers? Type here: The major target segment for the Organic Mart is the young people who are more health conscious and care more for the way they appear and look (Sparviero, 2019). Also the people who are more focused on maintaining their standard of living will be another target segment being selected. Along with this the working women and other women too will be target especially for the organic beauty product range. Key Resources What key resources do our Value Propositions require e.g. physical, intellectual, human, financial? What resources do our channels, revenue streams, customer relationships require? Type here: The key resources necessary for Organic Mart involve- Human resource Financial resource Technical resources Product & Service Delivery Channels How will customers purchase and receive the product or service? What about after sales support e.g. returns? Where will the marketing communication direct customers to? Type here: The consumer will have the facility of both going to the store and purchase and also the facility of online website. Along with this there will be a policy of 3 days’ return being provided to the consumers. Also the website and 24/ 7 communication facility is being provided for the consumers. Cost Structure What are the most important costs inherent in our business model? (think about fixed and Revenue Related What value are our customers willing to pay for? What are they paying now? How do they Page2
Business Model Canvas Version 1: Initial Idea (Maximum 400 words for the page) variable costs). Which resources and key activities are most expensive? Is the business model more cost driven (helping the customer save money) or value driven? Is there an opportunity for economies of scale? Type here: The infrastructure cost Marketing cost The most expensive cost is the marketing because all the marketing techniques are costly. currently pay and how would they prefer to pay? How much does each possible revenue stream contribute to overall revenue? How might we price this product or service e.g. subscription, fixed or variable pricing, pay in advance, PayPal? Type here: The current payment can be done in both format that is electronic payment or physical payment as well. the payment of every product varies from the type of the product. End of page 2 Page3
Business Model Canvas Version 1: Reflection (Maximum 400 words for the page) Explain the history behind your idea:e.g. how did you come up with the idea, why do you think it will be successful? Why do you think you are the right person to develop this idea? Type here: In this highly modern and competitive environment the people have become more conscious on the way that how they look and present themselves within the society. this is pertaining to the fact that competition has increased to a great extent and for securing a good position person need to look confident and good. Hence, this can only be done in the case the person is using good quality products and they must be healthy and safe for the person to use. This is because of the reason that in case the product and services will be not of good quality then it will be affecting the interest of the person with the company products (García-Muiña and et.al., 2020). also it the necessity of the current working condition that good quality organic products are being made available to the consumer at nominal prices. This idea will be successful for the reason that it meets the current need and assist the person in solving their problem. Hence, as a result of this the business will be getting successful without any problem. I will be suitable person for developing this idea as I have faced the issues and consequences when the person does not look good. With this the confidence level of the person also reduces and I was not able to work in better and effective manner. Hence, this business idea will be assisting me to help the people in maintaining their lifestyle and standard of living. Reflection:What do you understand by the term ‘reflection’?What is an ‘action learning set’ and why might it be more effective than individual reflection? Type here: The reflection can be stated as the concept through which the person can recall their past learning and experience and try to improve the future working. This reflection is a practice which includes remembering of the past experience and try to use the learning in improvement of the future working as well. there are many different types of the methods and models which assist the person in writing the reflection in better and effective manner (Dobrowolski and Sułkowski, 2021). Along with this the reflection will be helping the person in assimilating the learning in better and effective manner. Along with this the action learning set is a concept which involves more people working together on common topic and try to improve the knowledge relating to it. The group reflection is better in comparison to the individual reflection (Giourka and et.al., 2019). This is because of the reason that when more people work on a particular task then more information can be gathered. Hence, for this it is better than individual learning. Assumptions:What are the main assumptions behind your business idea? How could you test those assumptions? Type here: The major assumption behind the business idea are as follows- The people and consumer are fully motivated towards buying of the healthy and organic products whether it relates to food, beauty or any other segment. The trend of living healthy life will continue always
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Business Model Canvas Version 1: Initial Idea (Maximum 400 words for the page) End of page 3 Page5
Business Model Canvas Version 2: After the Pitch (just providechanges since last version) Maximum 400 words for the page. Cost RelatedRevenue Related Key Partners Who are our key partners? Who are our key suppliers? Which key resources will our partners provide? Which key activities will our partners perform? Type here: After the pitch some of the new partners and other suppliers have also engaged which are as follows- The legal authorities The online stores dealing in organic product The resource used from these will the product of different online organic retailers and their products will be sold in Organic Mart. Also the legal authorities include the people who govern the working of the supermarkets and for protection of the consumers. Key Activities What key activities do our value propositions require in order to produce, market and deliver them? What about channels, customer relationships, different revenue streams? Type here: another set of key activities for Organic Mart is as follows- Hiring a warehouse for storing products and other material Undertaking boarding and hoarding advertising Trying to attract more skilled set of employees Value Propositions What value do we deliver to the customer? Which of our customer’s problems are we helping to solve? Which customer needs are we satisfying? Type here: further the value added within the business is to use the products which are healthy for the person and are eco- friendly as well so that it protects the environment as well. further another value which will be delivered to the consumer will be focus on only the vegan food products only and not any other non- vegan food. Marketing & Sales Communication How will we raise awareness of our products and services with our target customer segments? What messages or offers will create desire and interest? How will those messages reach our potential customers? e.g. Facebook ads Type here: for raising the awareness of the product and services effective combination of the social media and digital technology for marketing will be combined with the traditional marketing methods. This will be providing information to all type of the consumer that is using the social media platforms and for the people who are not having access to the social media will also get effective knowledge of all the updates of the changes in the product and services. Customer Segments For whom are we creating value? Who are our most important customers? Type here: after the pitch and market research some of the new segment of the consumer have been analysed and these involves the following- after the pitch and market research some of the new segment of the consumer have been analysed and these involves the following- parlour and beauty wellness centre gym and fitness centre Key Resources What key resources do our Value Propositions require e.g. physical, intellectual, human, financial? What resources do our channels, revenue streams, customer relationships require? Type here: further after the pitch new resources to be used involves- warehouse hiring quality analyst for maintaining the quality of the goods and services. Product & Service Delivery Channels How will customers purchase and receive the product or service? What about after sales support e.g. returns? Where will the marketing communication direct customers to? Type here: the pitch provided some of the product and services delivery channels have also changed a little bit. These changes are as follows- along with the offline and online
Business Model Canvas Version 1: Initial Idea (Maximum 400 words for the page) patent and copyrightsfacility the company will also be providing difference schemes and discount policy for attracting large number of consumers. Further the different loyalty program is also implemented in order to attract more of the consumers. In addition to this for the communication the facility of round the time message option being available for the consumers. Cost Structure What are the most important costs inherent in our business model? (think about fixed and variable costs). Which resources and key activities are most expensive? Is the business model more cost driven (helping the customer save money) or value driven? Is there an opportunity for economies of scale? Type here: further after the pitch it was evaluated that there are certain more expenses and cost which the company need to face while undertaking this business. These different cost involves the following- transportation cost infrastructure cost for maintaining the business CRM liaison activities cost and many other different. Revenue Related What value are our customers willing to pay for? What are they paying now? How do they currently pay and how would they prefer to pay? How much does each possible revenue stream contribute to overall revenue? How might we price this product or service e.g. subscription, fixed or variable pricing, pay in advance, PayPal? Type here: along with cost, after the pitch, the revenue related things also changed a bit and there were also different types of the revenue being increased by the company for increasing the overall profits. These change in the revenue stream are as follows- the new discount policy is being implemented and this will increase the sales by at least 10 % also the prices will be charged on the basis of premium pricing strategy such that the sales of the company will be increasing. The prices of the product will be including the profit margin of at least 2 % for every product. End of page 4 Page7
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Business Model Canvas Version 2: Reflection (Maximum 400 words for the page) Pitch:How did you prepare for your pitch? What went well or not so well? What have you learnt from the experience? Type here: From the evaluation it can be specified that there are different kinds of the components which is required to be taken into the processing so that effective understanding about the steps to coordinate with changing circumstances so that effective competitive edge can be obtained. I have given emphasis on having the proper information regarding prevailing changes so that making changes in the overall functioning to achieve insights to deal with competition has become possible. I have paid attention on having some changes in the key partners and other areas which includes ensuring that the requirements of targeted audience can be met. In respect to this it can be specified thatthere are various requirementsoftheaudiencesuchasbeinghealthy,etc.sothatproper accomplishing of organizational objectives like higher profitability can become possible.I have evaluated that there are distinct actions which went well that involves having the precise marketing and communicational strategy in turn higher effectiveness to spread the awareness & connecting with the customers can become possible.On the basis of the changes I came to know that the key resources identified has not worked well so that effective pattern of functioning to uplift the working scenarios can become possible.I have learnt that having informationregardingtheprevailingchangesisimportantinturngreater productiveness can become possible. Assumption Testing:How have you tested the main assumptions behind your idea? How has your business model canvas been updated and changed and why? Type here: From the assessment I came to know that the there are various assumptions which are basically taken into the current business ide ait un effective form of the practices to gain ability to establish in market can become possible. The specified targeted audience has specified in the various research that having organic goods are important in turn accomplishing the effective ability to eliminate the negative impact on their health can become possible. After testing: people in the specified market is having the more preferences for accomplishing their objective of having good health condition which shows good demand in the market. For the testing:the survey has been conducted on the online platform hitch has allowed to contact with the 20 people who lies in the targeted audience that depicts that their main concern is to avoid the chemical based goods via having organic products. This has helped I gaining the insights about the targeted audience preferences that they are interested in offered goods. Comment on your Action Learning Set:What helpful advice, if any, have you received from other people in your group? What advice or help have you given? What has worked well and what could you do to make your group more effective? Type here: I have come to know that having the reliable insights about the taste and preferences of customers is crucial as offering suitable product in market is one of the significant key to success. On the basis of this, it can be interpreted that the advised worked well as helped in achieving the competitiveness to meet the market demand. It is the lengthy process to make the research about the targeted audience as the taste and preferences, this has permitted to gain the competitive edge to uplift my performance in turn good productiveness can be achieved. End of page 5
Business Model Canvas Version 3: Final Refined Version (just providechanges since last version) Maximum 400 words for the page. Cost RelatedRevenue Related Key Partners Who are our key partners? Who are our key suppliers? Which key resources will our partners provide? Which key activities will our partners perform? Type here: After making the changes there arecertainformoftheactions which is effectively executed by the firm in turn reliable pattern of growth and development can be done. The particular firm will focus on having the additional pater who are the home made producers so that offering them resources to get relevantproductscanbe achieved. In addition to this, including the resources such as having effective insightstogettheproductive results the organization will pay attentiononhavinghomemade basedingredientssuchasrose water, etc. Offering this can help in gainingtheeffectiveabilityto deliver goods in market. Key Activities What key activities do our value propositions require in order to produce, market and deliver them? What about channels, customer relationships, different revenue streams? Type here: The key activities include having the significant store administration & management, legal compliance for accessing and using the resources to offer the organic goods, financial management to get the reliable functioning. The key activities as well includes having continuous market research to [possess the effective ability to coordinate with changing circumstances. Value Propositions What value do we deliver to the customer? Which of our customer’s problems are we helping to solve? Which customer needs are we satisfying? Type here: Value offering in the current era is highly crucial in turn accomplishing the organizational o goal of gaining greater competitiveness in turn significant processing can become possible (Forgan, Bavali and Hadipour Fard, 2021). The value which is provided in the current time after making the significant & appropriate level of customization is provided. This can greatly add the value to the particular form of targeted audience in turn accomplishing competitiveness to uplift the overall processing can be done in higher productive pattern. Having customization approach can allow to get the effective ability to ensure that each customer can have the desirable kind of the products that can help in uplifting the brand image in market. there are various factors which include possessing effectual customization via using the suitable products can be achieved. Marketing & Sales Communication How will we raise awareness of our products and services with our target customer segments? What messages or offers will create desire and interest? How will those messages reach our potential customers? e.g. Facebook ads Type here: In the current era, having the significant form of the competitiveness via having appropriate pattern of marketing strategies is crucial (MOST EFFECTIVE MARKETING STRATEGIES 2022). The main reason behind this is to get the reliable approach to deliver the all disclosure of information regarding the benefits which can be achieved by customers throughusing the strategy of offering demo to customers. In the present time the customer focus on having the effective the effective utilization of the productsso that its impact can be evaluated in turn good results via formulating the views of positive impact of the brand can become possible. Customer Segments For whom are we creating value? Who are our most important customers? Type here: On the basis of the market research it can be mentioned that there is different form of the customers as compared to the previously mentioned. This involves the elder people who have some health issues like diseases and tend to avoid the utilization of chemical goods which can impact negatively. In addition to this, it can be mentioned that customers are effectively functioning in market via having higher revenue from customers. In addition to this, it will include the child so that their requirement of meeting their requirement of having natural aspects to boost their immunity, skin care, etc. can be met. Key Resources What key resources do our Value Propositions require e.g. physical, intellectual, human, financial? What resources do our channels, revenue streams, customer relationships require? Type here: Product & Service Delivery Channels How will our customers purchase and receive the product or service? What about after sales support e.g. returns? Where will the marketing communication direct customers to?
Business Model Canvas Version 3: The key resources have inclined due to the various alteration in the overall processing of the business which shows that effective ability to function properly in turn higher competitiveness can be achieved. The one of the significant resource that is found in it includes having the precise financial analyst and market researcher in turn to get appropriate compliance with the organizational requirements. Type here: From the assessment it can be mentioned that the products delivery channels comprise the significant using of supply chai network that can directly connect with targeted audience. This is identified that connecting with customers is as well done by having the reliable contact with other retailers so that greater market share can be covered. Cost Structure What are the most important costs inherent in our business model? (think about fixed and variable costs). Which resources and key activities are most expensive? Is the business model more cost driven (helping the customer save money) or value driven? Is there an opportunity for economies of scale? Type here: In the current working pattern of the cost it can interpreted that it will focus on using the costleadership strategy for the inclined cost of marketing and value adding (Cost Leadership Strategy, 2022). This will help in gaining competitive edge to uplift the overall profitability of the organization. Revenue Related What value are our customers willing to pay for? What are they paying now? How do they currently pay and how would they prefer to pay? How much does each possible revenue stream contribute to overall revenue? How might we price this product or service e.g. subscription, fixed or variable pricing, pay in advance, PayPal? Type here: The revenue can be obtained by having the using the paymentstrategies as mentioned. This will give emphasis on offering the credit facility with the deed of paying within 5 days can incline the revenue. End of page 6 Page10
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Business Model Canvas Version 3: Reflection (Maximum 400 words for the page) Iterative Journey:How has your idea changed since the last version of your Business Model canvas? How have your assumptions changed? What evidence have you gathered during the last few weeks to support your initial assumptions about your business idea or to challenge those assumptions? What do you know about your target customers now that you didn’t know at the start of the module? Type here: The differentform of he aspect which has been changed by me in the current business plan so that effective ability to operate in the market can become possible (Anderson, 2019). The assumption that has been involved by me is that all the homemadeproducers are interested to be the key partners. In addition to this, I came to know that previous assumptions are still constant.This is related with achieving the competitive edge I came to know that there are various aspects which are supportive for the initial assumptions regarding that conducted survey has helped me to evaluate that targeted audience that is interested in the organization.In addition to this, it can be articulated that target audience are helpful in accomplishing the higher profitability & sustainability can be received. The targeted audience are ready to pay more money for having the organic products so that effective approach to meet the market demand in precise manner that was unknown in the initial for me. Competitor Insight:What is the difference between a ‘direct’ and ‘indirect’ competitor? Who are your businesses main direct competitors?Who are the main indirect competitors, and why?Which other business are ‘analogues’ e.g. offering service in a similar way but to different customers, or trying to reach the same target customers with a different product or service? What have you learned from a competitor(s) or analogue (s) that has informed your business idea? How is your product or service different or better than your competitors, how will it stand out from the crowd? Direct competitors refer to those who have the similar qualities in the products offeredby different organization (Cowan, 2020). On the other side, the indirect competitors are associated with the two or more organization that are offering the distinct products but has the similar objective attracting the customers of same market. the indirect competitors are the all operators such as body shop, etc. who have the objective of targeting the audience. This helps in gaining the corrective insights that organization can achieve the similar form of the audience respect to meet their organizational objectives. The analogues are those who have their own start up at small level and try to cover the local market in order to accomplish their objective of higher profitability ad sustainability. I have learnt that it is important to possess the competitive benefit is important to overcome competition. Our products are differentfrom the other competitors which involves higher quality with competitive edge. Cost & Risks:What are the biggest risks or obstacles in delivering your project and how might you reduce or overcome them? What type of funding might you need for your venture and where might you source this? Type here: The biggest risks which involve higher competitions that can be reduced by having higher marketing strategy. Crowdfunding can be used to have higher profitable situation in market (One of the world’s most challenging retail markets, 2022).
Business Model Canvas Version 3: End page 7 Page12
References List of Web Resources (at least 3) List the web sites that you have used for your research. Note: you don’t have to cite them using the Harvard author-date format in the previous pages; you can just list them here e.g. http://grasshopper.com/blog/startup-competition-guide/ Academic Sources (at least 3) These should be listed in full Harvard Format below and in author-date format in the earlier pages e.g. on page 3 you might say “reflection is a form of looking back (Smith, 2014)” and below you would cite this fully: Smith J. (2014)Theories of Reflection, 2nd. End., Prentice Hall: London MOST EFFECTIVE MARKETING STRATEGIES.2022. [online]. Available through: < https://www.weidert.com/blog/top-10-most-effective-marketing-strategies> Cost Leadership Strategy. 2022. [online]. Available through: < https://www.masterclass.com/articles/cost-leadership-strategy#:~:text=Cost %20leadership%20is%20a%20business,% \2C%20production%20process%2C%20or%20commodity.> One of the world’s most challenging retail markets. 2022. [online]. Available through:<https://internetretailing.net/industry/uk-one-of-the-worlds-most- challenging-retail-markets-15554/> Anderson, J., 2019. In search of reflection-in-action: An exploratory study of the interactive reflection of four experienced teachers.Teaching and Teacher Education.86. p.102879. Cowan, J., 2020. Students’ evidenced claims for development of abilities arising from linked reflection-on-action and reflection-for-action.Reflective Practice.21(2), pp.159-170. Forghani, N., Bavali, M. and Hadipour Fard, E., 2021. Reconceptualizing the Main Factors of Reflection-for-Action in an Iranian EFL Context.International Journal of Foreign Language Teaching and Research.9(38). pp.143-163. Sparviero, S., 2019. The case for a socially oriented business model canvas: The social enterprise model canvas.Journal of social entrepreneurship,10(2), pp.232-251. Thirunavukkarasu, A., Nithya, R., Kumar, S.M., Priyadharshini, V., Kumar, B.P., Premnath, P., Sivashankar, R. and Sathya, A.B., 2022. A business canvas model on vermicomposting process: Key insights onto technological and economical aspects.Bioresource Technology Reports, p.101119. García-Muiña, F.E., Medina-Salgado, M.S., Ferrari, A.M. and Cucchi, M., 2020. Sustainability transition in industry 4.0 and smart manufacturing with the triple-layered business model canvas.Sustainability,12(6), p.2364. Dobrowolski, Z. and Sułkowski, Ł., 2021. Business Model Canvas and Energy Enterprises.Energies,14(21), p.7198. Giourka, P., Sanders, M.W., Angelakoglou, K., Pramangioulis, D., Nikolopoulos, N., Rakopoulos, D., Tryferidis, A. and Tzovaras, D., 2019. The smart city business model canvas—A smart city business modeling framework and practical tool.Energies,12(24), p.4798.
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End of page 8 Business Model Canvas Version 3: Final personal career & action plan (Maximum 400 words for the page) Continuing personal career development: reflection and action plan Critically reflect on your experience and challenge faced and the abilities you have developed:undertake a personal audit of the skills and knowledge you have developed. This can include business sector specific knowledge and wider ‘transferable’ skills, such as: communication (written and verbal), problem solving and using initiative, team work, organisational skills including time management and interpersonal skills, demonstrating autonomy and innovation. Pickthree skills / knowledge areasand provide reflective evidence for each using theSTARapproach briefly describe thesituation/scenarios and thetask/roles (in that situation), followed by a reflection on theactions taken and the finalresults. The three skills which has beenrequired for success of organization that involve good communication, market research and proper problem solving skill. I have the various situation in which has required to possess communication skill. the communication skill has helped me to perform effectively in communicating with key partners, etc. The action which is taken includes having effective practicing to communicate with people.The final results is having reliable relationship with players in firm. I came to know that problems solving is one of the significant approach that is helpful in identifying lacking areas to avoid complications that has helped to perform duties. This involves possessing actions such as feedback mechanism to evaluate lacking areas to have good performance. The action taken involve having insights about deviation via variance analysis that has given positive results. Personal action planning:now you have evaluated your abilities in the previous section and in consideration of your future career action plan: 1)identify TWO skills/knowledge areas for further development i.e. you believe you specifically need to develop further to realise your career goals. This involves having time management andteam work for improvement 2)action plan as to how you planning to develop these two areas in the near future with specific timeframes/deadline To develop time management within 1 week by effective schedule formatting To haveteam work within 1 week by possessing effective collaborative actions like proper meeting&engagement process Page14
Market research has helped to achieve the targets of organization in positive manner. The task stage helps in assessing the evaluating right audience for product is successfully done by me. The action plan shows that effective focus on having strategies implications such as PESTLE, etc. has allowed to get the insights that has given favourable results. End of page 9 APPENDIX: Summary of Evidence of testing your MAIN assumptions (Maximum 400 words for the page). PLEASE provide detailed information about your testing. List your MAIN assumptions (No more than 3) How did you test the assumption? (E.g. Give details of who was approached; how many; how you contacted them. OR any partners Summarise the results of testing. (E,g, % of people liking your product/service; any positive and/or negative comments etc.) Page15
contacted). Constant demand of products Market researchGood customer response for organic goods Higher pricing approach Survey via social media platformStates that having organic goods even at higher price Quality goods TQM strategyHigher conversion rate Page16
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GSBL UNDERGRADUATE GENERAL GRADE DESCRIPTORS GeneralLevel 3/4 ( Year 0 / Year 1) oAcquisition of broad knowledge oEvaluate information oUse information to plan, develop and problem solve Level 5 ( Year 2) oGenerate ideas through analysing concepts oDemonstrate a command of specialised skills oFormulate responses to well defined and abstract oAnalyse and evaluate information Level 6 ( Year 3) oCritically review, consolidate and extend a body of knowledge using specialised skills oCritically evaluate concepts and evidence from a range of sources oTransfer and apply skills and exercise significant judgement in a range of situations 70-100 (A)Very good Demonstration of very good comprehension of the task with evidence of analysis, synthesis, evaluationand critical appraisal Use of a wide variety of appropriate sources Transformation of knowledge Independent thinking and development of ideas Ability to communicationveryclearly and effectively Very good evidence of preparation Very good organisation, structure and presentation of work – minimal errors Good references, appropriate sources Excellent Advanced scholarship Goes beyond the material provided Excellent link to research Excellent analysis, synthesis, evaluation and critical appraisal Excellent evidence of preparation Comprehensive and critical understanding of the topic Excellent ability to communicate clearly and effectively Excellent organisation, structure and presentation of work Good references, appropriate sources (quality and quantity). No errors in reference list or citations. Excellent – Outstanding (for use at far end of range) Outstanding understanding, exploration and insight Strong evidence of originality and development of own ideas Develop a highly complex argument Outstanding ability to communicate topics clearly and concisely Advanced organisation, structure and presentation of work Good references, appropriate sources (quality and quantity). No errors in reference list or citations. References well utilised and critiqued Page17
(quality and quantity).No errorsin reference list or citations. 60-69 (B)Very good Demonstration of very good comprehension of the task with evidence of analysis, synthesis, evaluation Use of a wide variety of appropriate sources Transformation of knowledge Independent thinking and development of ideas Ability to communication clearly and effectively Very good evidence of preparation Very good organisation, structure and presentation of work – minimal errors Good references, appropriate sources (quality and quantity). Minimal or no errors in reference list or citations. Very good Demonstration of very good comprehension of the task with evidence of analysis, synthesis, evaluation Use of a wide variety of appropriate sources Transformation of knowledge Independent thinking and development of ideas Ability to communication clearly and effectively Very good evidence of preparation Very good organisation, structure and presentation of work – minimal errors Good references, appropriate sources (quality and quantity). Minimal or no errors in reference list or citations. Very Good Advanced scholarship Goes beyond the material provided Very good link to research Very good analysis, synthesis, evaluation and critical appraisal Very good evidence of preparation Comprehensive and critical understanding of the topic Very good ability to communicate clearly and effectively Very good organisation, structure and presentation of work Good references, appropriate sources (quality and quantity). No errors in reference list or citations. 50-59 (C)Adequate - Satisfactory Some analysis but limited Some insight and exploration of ideas Sound conclusions No significant inaccuracies or omissions Adequate - Satisfactory Some evidence of thinking independently to develop own ideas Evaluation of relevant theories or literature Adequate- Satisfactory Evidenceof thinking independently to develop own ideas Evaluation of relevant theories or literature Ability to communicate clearly and Page18
Some analysis, evaluation or synthesis of information Lacking clarity at times Some evidence of preparation Referencing is sound. Mostly appropriate sources. Numerous errors or inconsistencies Reasonable ability to communicate clearly and effectively Report information in a structured way Use of an appropriate format Quite comprehensive knowledge Satisfactory evidence of preparation Satisfactory referencing, appropriate sources. Numerous butminor errors in references effectively Report information in a structured way Use of an appropriate format Reasonably Accurate, quite comprehensive knowledge Satisfactory evidence of preparation Coherent and well presented – minor errors Satisfactory referencing, appropriate sources. Minor errors in references 40-49 (D)All learning outcomes met Competent (practical) May be incomplete in knowledge (some errors or omissions) Insufficient analysis, evaluation or synthesis Limitedapplication of theories/knowledge An awareness of appropriate principles/theories/techniques Irrelevance to the task at times Disorganised work with weak standard of presentation Numerousaberrations from the requirements of the task All learning outcomes met Competent (practical) May be incomplete in knowledge (some errors or omissions) Weak orno analysis, evaluation or synthesis Some application of theories/knowledge An awareness of appropriate principles/theories/techniques Irrelevance to the task at times Disorganised work with weak standard of presentation Aberrations from the requirements of the task Referencing is attempted although may All learning outcomes met Competent (practical) May be incomplete in knowledge (some errors or omissions) Weak orno analysis, evaluation or synthesis Some application of theories/knowledge An awareness of appropriate principles/theories/techniques Irrelevance to the task at times Disorganised work with weak standard of presentation Aberrations from the requirements of the task Referencing is attempted although may be Page19
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Referencing is attempted although may be inconsistent, many errors, weak sources be inconsistent, many errors, weak sources inconsistent, many errors, weak sources Condoned Pass 30-39 (F1) Learning outcomes not met Little relevant knowledge Lacking structure Numerous errors in structure and form Limited understanding of concepts/theories No appropriate analysis, evaluation or synthesis Significant inaccuracies/omissions Not competent Little or no attempt to use references and if so very weak with errors Learning outcomes not met Little relevant knowledge Lacking structure Numerous errors in structure and form Limited understanding of concepts/theories No appropriate analysis, evaluation or synthesis Significant inaccuracies/omissions Not competent Little or no attempt to use references and if so very weak with errors Learning outcomes not met Little relevant knowledge Lacking structure Numerous errors in structure and form Limited understanding of concepts/theories No appropriate analysis, evaluation or synthesis Significant inaccuracies/omissions Not competent Little or no attempt to use references and if so very weak with errors Under 30 (F2)Little engagement with the task No basic understanding of the subject matter Poor communication (written or verbal) Lacking or no structure Significant errors in structure and form Many significant inaccuracies/omissions – very little correct Little engagement with the task No basic understanding of the subject matter Poor communication (written or verbal) Lacking or no structure Significant errors in structure and form Many significant inaccuracies/omissions – very little correct Little engagement with the task No basic understanding of the subject matter Poor communication (written or verbal) Lacking or no structure Significant errors in structure and form Many significant inaccuracies/omissions – very little correct Page20
Little or no attempt to use references and if so very weak with many significant errors Little or no attempt to use references and if so very weak with many significant errors Little or no attempt to use references and if so very weak with many significant errors (0%)No submission Nothing of relevance in the work submitted No submission Nothing of relevance in the work submitted No submission Nothing of relevance in the work submitted Page21