Growth Sustainable Business Plan for Organic Product Enterprise

This business plan outlines the roadmap for Organic Product Enterprise, a small-scale start-up that provides cosmetics products made from organic materials. It covers motivation for the selection of this business, process for conducting this business, feasibility studies conducted in this business, details of company’s product, potential market opportunities along with the attractiveness of the industry.

Growth Sustainable
Business Plan

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Motivation for selection of business................................................................................................1
Process of conducting......................................................................................................................1
Feasibility studies conducted...........................................................................................................1
Details of the products.....................................................................................................................2
Potential market opportunities.........................................................................................................3
Attractiveness of the industry..........................................................................................................4
Vision of the company.....................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
A business plan describes the roadmap for an organisation from financial, marketing as well as
operational standpoints (Karrar, 2020). It is important for a start-ups and established companies
to make business plan which helps in surviving in the market. The following business plan is
prepared for Organic Product enterprise which is small scaled start-up that provides cosmetics
products to its potential customers. The business plan of the company covers motivation for the
selection of this business, process for conducting this business, feasibility studies conducted in
this business, details of company’s product, potential market opportunities along with the
attractiveness of the industry.
Motivation for selection of business
Organic Product enterprise is focused on using organic materials for manufacturing cosmetics in
order to provide healthy and safe products to their potential customers. People are becoming
more health conscious along with this some people faces many skin diseases from the chemicals
used in cosmetic products which makes them unable to use cosmetics products. This shows the
motivation for the selection of this business as the company uses organic material for
manufacturing the products as helps them to use cosmetics products which does not harm their
skin (O’Donnell and Dahl-Popolizio, 2018).
Process of conducting
In order to conduct the research for the products of Organic Product Enterprise secondary
research methods is used in which data is collected for the internet sources. As per analysing the
data, it has been analysed that many of the individual skin diseases due to which they cannot use
cosmetics products as they are made from strong and powerful chemicals which harm them. It
has been also analysed that many people are become health conscious after the impact of COVID
19 pandemic as they does not want to purchase those products which may harm the individual.
This makes company to introduce cosmetics products that are made from organic products.
Feasibility studies conducted
Feasibility of product-
1

It has been analysed that the Products of Organic Product Enterprise is safe, healthier,
high quality as well as use organic ingredients in order to manufactured them. The will also
charge low price for their products.
Target Audience-
It has been analysed that the target customers for the products of Organic Product
Enterprise is the person who faces many skin diseases or those whose skin harm from chemical
cosmetic product (Putri, 2020). This will also include those who are more health conscious.
Organisational feasibility-
The management of Organic Product Enterprise is able in order to manage as well as
attain their employees for providing these cosmetics products. They also have sufficient ability in
order to obtain resources of the company such as intellectual property, equipment, etc.
Budget and financial feasibility-
Particulars Amount Amount
Sales 100000
Manufacturing 20000
Retail expenses 15000
Online retailing 7000
Operational expenses 4000
Advertisement Expenses 5000
Sales Promotion 8000
Miscellaneous Expenses 9000
Total 68000 100000
Profit 32000
Details of the products
The company is offerings different type of Cosmetics products which is manufactured from
organic ingredients in order to solve problems from skin disease which has been faced by the
people due to harmful chemicals used in other cosmetic products. This includes shampoo, hair
conditioner, body lotion, bath soap, face cream and other cosmetics. The company is focused on
providing products especially for hair and skin care. The products of the company involves many
2

features which includes good proportion of different effective ingredients, higher quality,
possessing proper positive impact in longer run as well as elimination of chemicals. This makes
them able in order to fulfil the demand of customers in effective manner by caring about their
health.
Potential market opportunities
It is important for the management of Organic Product Enterprise, to identify their potential
market opportunity which help company in increase their sales as well as gain competitive
advantages. In order to understand the potential market opportunity the company need to analyse
their internal and external market which have great impact on the company (Hoang, 2020). There
are various tools available which help company to analyse their internal and external
environment.
SWOT analysis-
This refers to a framework which helps company to identify their internal strengths and
weaknesses along with external opportunities and threats. In context of Organic Product
enterprise, its Strengths, weaknesses, opportunities and threats are described below:
Strength-
The strongest strength of Organic Product
Enterprise is effective ability of their
employees and suppliers, excellent financial
ability as well as adoption of technological
components.
Weaknesses-
The company is lacking in optimum utilization
of resources and its distribution channel is also
ineffective.
Opportunities-
The strongest opportunity for the company that
are present in the market is emergence on
digital platform. Company can also make
partnership with the strong firm in order to
increase their sales.
Threats-
High level of competition in cosmetic industry
is the biggest threat for the company. The
compliances with safety and health majors is
also create problem for the company.
STP analysis-
Segmentation- Behaviour and Psycho graphic segment is help for Organic Product Enterprise to
attract health conscious audience.
3

Targeting- The target customer for the company is those who faces skin problems due to
chemicals manufactured products.
Positioning- This makes company to provide high quality products in low cost.
PEST analysis-
Political factors- Government rules and regulation and taxation policies can impact the business
of Organic Product Enterprise.
Economic factors- Income level and employment rate of the country will also affects the
business.
Social factors- Changing behaviour and preferences of customers will also affect the company.
Technology- Development of new technology and research and development can be affects the
business environment of the company (Rocafull Piqueras, 2018).
Competitor’s evaluation and USP
Basis Organic Product enterprise Bloom Town firm
Pricing Strategy Cost plus strategy Competitive pricing strategy
Area Covered Domestic or UK International
USP High quality with low cost Different types of products
Marketing Mix-
Products- The products of the Organic Product Enterprise are cosmetic product which is
manufacture from organic ingredients for solving the skin diseases of the people.
Price- The company is focus on charging low cost for their highly quality products in order to
gain the attraction of large customers.
Place- It describe that the company has its own store in UK in order to reach the customers in
effective manner.
Promotion- The company is using social media platforms in order to promote their products to
large number of customers.
Attractiveness of the industry
For the gaining competitive advantages, it is important for the Organic Product Enterprise to
analyse the competition in the market. Porter’s five forces is an effective model which help
company in order to identify and analyse their five competitive forces that shape every industry.
4

This will also help them to determine strengths and weaknesses of the industry. The five forces
of Organic Product Enterprise are described below:
Competition in the industry- The competition in the cosmetic industry is very large
which create problem for the company to gain competitive advantage in the industry.
Potential of fresh entrants- The potential of new entrants in the cosmetic industry is
high as they does not need to invest large amount to enter in the market.
Bargaining power of suppliers- The bargaining power of supplier is low for Organic
Product Enterprise as they have strong relationship with its potential suppliers.
Bargaining power of Customers- It is also low for the company as there are few
company that use organic ingredients and low cost for their product.
Threats of substitute product- This will also low as the organic product cosmetic is new
in market due to which there is no substitute of its market are available (Jessup, 2021).
Vision of the company
The vision of the Organic Product Enterprise is to gain the large number of market share by
providing high quality cosmetics products in low cost in order to increase the profitability of the
company.
Monitoring and Controlling-
The management of Organic Product Enterprise should use Benchmark and KPI for monitoring
and controlling their performance in order to analyse those areas in which they are lacking for
achieving their organisational objectives.
CONCLUSION
From the above discussion, it has been concluded that the sustainable growth business plan help
company in order to make a roadmap which helps in making their business highly effective in
the market. Motivation for choosing the business, feasibility study, product description, potential
market opportunities, attractiveness of the industry as well as vision of the company defines that
the company is effective in order to satisfy the need and wants of their potential customers.
5

REFERENCES
Books and Journals:
Karrar, H.H., 2020. Business plan.
O’Donnell, R. and Dahl-Popolizio, S., 2018. Business Entrepreneurship: The Integrated
Behavioral Health Business Plan. In Training to Deliver Integrated Care (pp. 143-159).
Springer, Cham.
Putri, M.N., 2020. BUSINESS PLAN GLIKO (Doctoral dissertation, President University).
Hoang, L., 2020. Business plan for a Korean pub in Helsinki.
Rocafull Piqueras, M., 2018. Development of a business plan for 3Bee.
Jessup, C.T., 2021. Reign Consulting Business Plan.
)
6