Business Plan for Organic Soap in FMCG Industry

This business plan is for a small business in the FMCG industry that aims to sell organic soap. It includes details on the product, manufacturing process, value proposition, marketing strategies, management personnel, and financial documents.

Assessment Brief 1
Small Business
Management LSBM305
Student ID:
Name :
Company Name:
Product/ Service Name :

1.0 Executive summary
• This report is considering the product of FMCG
industry which is organic soap.
• The firm has several opportunities in the market
such as it is capturing the market share of those
people who believe in hygiene and natural
products.

2.0 Business description and
structure
Reasons for operating business
• There are several forms of legal
structure available in every country.
• One of the form is business, in this
each activity is conducted with the
purpose of earning profits which is
necessary to sustain in the business
environment.

2.0 Business description and
structure
• The organisation is deciding to sell organic
soap, it is the type of soap which are
designed for every age group because there
are manufactured by considering the
numerous factors such as skin type and able
to be used in any type of weather.
• This soap does not provide any harm to the
body because it contains natural herbs and
other ingredients.

2.0 Business description and
structure
• The organisation is deciding to sell organic soap, it
is the type of soap which are designed for every
age group because there are manufactured by
considering the numerous factors such as skin type
and able to be used in any type of weather.
• This soap does not provide any harm to the body
because it contains natural herbs and other
ingredients.

Explaining manufacturing process, method
of inventory handling and other operational
details
• Establishing of machinery
• Collection of raw material
• Setting of temperature
• Cutting of soap

Describing value proposition to the
customers
Value proposition:
• It refers to the process of satisfying
customers by identifying their needs from
the specific product or service.
• It is a strong weapon to build the
reputation as well capture huge market
share which eventually result in the
increased revenue

3.0 Market research and
strategies
• The marketing mix is a plan which is used
to know the overall features of the
product. For understanding the strategies
adopted by the Manufactures of organic
soap can be explained by using the four Ps
of marketing

3.0 Market research and
strategies
• Product
• Price
• Place
• Promotion

4.0 Your marketing strategy

5.Management and personnel
• The management personnel of the organisation can be
described as given below-
• Chief executive officer:
• The CEO of the organisation is Harvard edigale,
he is serving job from 15 years and having a
specialised knowledge in the field of FMCG
products. He has a passion for reading books and
articles. Besides, business activities he is also
contributing in corporate social responsibility

6.1 Financial documents -profit
and loss statements

6.2 Financial documents -
Balance sheet

6.3 Financial documents - Cash
flow statements

7.0 Appendix -
Business Model Canvas

8.0 Reference list
• Bevington, K.and et.al., 2019, December. Improving climate data visualization and information
dissemination on the US drought portal through user experience (UX) design. In AGU Fall
Meeting Abstracts (Vol. 2019, pp. PA33C-1103).
• Lipp, M., 2021. Business Plan-Vorlagen im Internet–Eine vergleichende Darstellung im
deutschsprachigen Raum.
• Nawi, N.F.I., 2021. Business Opportunity: Smily Orchid Bakery and Cake Company.
• Polite-Powers, A.R., 2020. School-Based Oral Health Care in Rural Areas of Charleston County:
Recommendations for a Business Plan for Rural Federally Qualified Health Center Intervention.

Thank You!