New Venture Creation Assessment for Desklib's Organic Supermarket Business Plan

Desklib's New Venture Creation Assessment discusses the business plan for opening an organic supermarket in UK. The assessment covers opportunity analysis, marketing strategy, management and operations, and financial projection. The business plan includes a mission to be the nation's best supermarket dealing in only organic products, a vision to provide the best quality and on-time services, and objectives to increase sales, attract more consumers, and invest in good quality products and infrastructure. The assessment also includes a PESTLE analysis, industry analysis, competitive analysis, and training need analysis.

New Venture Creation
Assessment

EXECUTIVE SUMMARY
The present business plan is related with opening of the organic supermarket in UK. The
present plan highlighted the fact that use of organic product is very trending and the use of this
business idea is very important for the company. Hence, the business idea is of organic
supermarket will be beneficial. Also, the PESTLE analysis also stated that consumer trends have
changes in accordance to the modernisation and as a result of this use of organic product has
increased. Moreover, on the basis of the financial project it is evaluated that the profit is being
generated within the business and it is beneficial for the company in analysing and
accomplishing the business project.

TABLE OF CONTENTS
MAIN BODY...................................................................................................................................3
Business name, mission, vision and objectives...........................................................................3
Business description....................................................................................................................3
Opportunity analysis and research..............................................................................................4
Marketing strategy and plan........................................................................................................7
Management and operations.......................................................................................................8
Financial analysis and projection..............................................................................................11
REFERENCES..............................................................................................................................17

MAIN BODY
Business name, mission, vision and objectives
Business name- “GO HEALTHY”
Mission
To be the nation’s best supermarket dealing in only organic products relating to wide range of
products.
Vision
To provide the best quality and on time services to the consumers so that they are satisfied with
the performance.
Objectives
To increase the sales of the company by 20 % from the total cost of the business.
To attract at least 20 % of the consumers more than the intended or planned number of
consumers.
To invest 20 % of the amount within the use of good quality product and a focus on creation of
good and soothing infrastructure to the consumers.
Business description
Product/ service business
The product and service of the business is the most crucial and important point for the
success of the business. this is particularly because t hole business is being set up on the product
of the service being offered by the company. Hence in the present case of go healthy the major
product and services deals with the organic products relating to every area which is essential for
the person on daily basis (Bruijl, 2018). This variety of product involves organic food product
beverages healthy drinks and juices beauty products fashion footwear apparels perfumes and
wide range of products and services dealing with that daily needs.
In addition to this, these, the company will also be providing the facility of the online
delivery and that to round the clock. This round the clock service means the delivery service will
be available to the consumers 24/7 that this anytime of the daily consumer can order the product
and it will be delivered to them. In addition to this, another company will be providing to the
consumer is the facility of cashless payments.
Unique benefits

The unique conduct of the unique proposition of the product and services being provided
by go healthy is the organic and healthy products. in this modern world the consumers have
become attracted towards the use of organic and healthy products which is better for their health
and safety. Due to the unique proposition of the business is to provide the healthy foods and
majorly vegan products relating to the entire product and services which is being required by the
person on the daily basis.
Opportunity analysis and research
Explanation relating to selection of chosen market
The chosen market selected for the business idea is the retail sector that is the store where
all the organic products will be provided. In the present competitive market, the trend among the
people is towards using the organic products. This is particularly because of the reason that in
this modern environment people have become more conscious relating to their appearance,
eating habits and many other aspects. Hence, this was the only reason behind opening an organic
supermarket wherein the person will get each and every product relating to their daily need under
one roof. Whether be it products relating to food, health, fashion, beauty products or any other
aspect.
Industry analysis
Before opening the business, it is very essential for GO HEALTHY to evaluate the
industry working before entering within the operation. This is essential because of the reason that
in case the industry working is not good then it will not be beneficial for the business to enter.
Hence, for this the use of Porter five force model is being undertaken.
Element Description
Threat of new entrant In the retail sector the threat of new entrant is
low as there are many requirements for
entering within the industry (Chesula and
Kiriinya, 2018). This is pertaining to the fact
that when a person enters in the retail industry
then there are many steps which they need to
conduct and as a result of this, new people are
less in number to enter within this industry.
Threat of substitute Along with new entrant, the threat of substitute

is also low. The reason behind this fact is that
there is less product which can replace the use
of organic and healthy product.
Bargaining power of consumer In addition, to this, the bargaining power of the
consumer is high. this is particularly because of
the reason that all the working of the business
is done with aim of attracting consumers.
Hence, in case the consumer will not be happy
then this will be impacting the working of the
business.
Bargaining power of supplier Without the supply the company cannot
operate and within the area of business there
are large number of suppliers. Thus, the
bargaining power of supplier is less as in case
one supplier will not be providing good rates
than other one can be approached.
Competitive rivalry The competitive rivalry within the retail
industry is very high and this may affect the
business of GO HEALTHY (Melina and
Berliana, 2021). The competitive rivalry is
very high and this may affect the business and
GO HEALTHY need to work in much harder
manner.
Environmental analysis
Along with the industry, it is also very important for the business that they must evaluate
the environment as well. this is pertaining to the fact that the environment is very dynamic and
there can be many different changes taking place in the external environment. Hence, some of
the external factors which need to be considered by GO HEALTHY are as follows-
Element Description
Political This factor involves changes taking place in

government working and regulations.
Currently with respect of COVID 19,
government is providing some of the
subsidises to the new business and this is an
opportunity for GO HEALTHY.
Economic Currently the purchasing power of the
consumer is increasing and they are moving
towards purchasing of good quality product
and upgrading their standard of living (Perera,
2017). Thus, the opening of retail supermarket
will definitely be an opportunity to the
company to grow and develop.
Social The social factor involved the changes taking
place within the trends and attitude of the
people towards the product or the service. In
the current modern world, the consumers are
being attracted towards the use of healthy and
organic product. Hence because of this it will
be a great business opportunity for GO
HEALTHY to run the business.
Technological There are different types of technological
advancements been taking place within the
external environment. And it is very essential
for GO HEALTHY to evaluate all the different
types of technology in order to improve the
operations and processes of the company
(Nandonde, 2019). hence when go healthy will
undertake and implement all the different
technologies within these operations then the
product and services will be good and
effective.

Competitive analysis
Basis GO HEALTHY Planet Organic
Price The company undertakes the
use of penetration pricing
because they want to capture
the market.
On the other hand, Planet
Organic undertakes the use of
competitive pricing strategy
and by analysing the prices of
other competitors.
Promotion The company undertakes the
use of combination of modern
and traditional marketing
strategies.
Whereas Planet Organic only
undertakes the use of the
modern marketing techniques
only .
Marketing strategy and plan
 Product- The product is being defined as the bundle of satisfaction which is being
provided by the company. In the present case of go healthy the product range includes a
wide variety of organic food products and healthy supplements along with the organic
beauty products fashion apparels footwear and all the product necessary for person in
their daily needs (Al Badi, 2018). All these products involve organic and healthy
products which will not harm the person or the environment.
 Pricing- The pricing is being defined as theme amount of money which is being charged
by the company against which the product or services is being provided to the consumers.
it is very crucial for go healthy to decide for the effective prices so that the company
earns good amount of profit (Thabit and Raewf, 2018). Thus in order to provide the
product and services of go healthy to the customers the company will charge the prices
on the basis of penetration pricing. This pricing strategy is being selected by the company
because it will assist them in penetrating within the market with lower prices and attract
the attention of the consumers. This pricing strategy will assist go healthy in attracting
large number of customers and then slightly increased the prices of the product.
 Promotion- the promotion is the most essential aspect of working within the external
environment. The reason and the length is factors that in case the promotion of goods and

services will not be good and effective than this will not attract consumers. For the
promotion of the goods and services of go healthy the use of combination of traditional
and modern marketing techniques will be undertaken (Lim, 2021). Under the modern
marketing technique, the use of social media will be undertaken. On the other hand,
within the traditional marketing methods the use of sales promotion and discount offers
will be used. The combination of both these methods is being used in order to attract
large number of customers so that more profits can be earned.
 Place- The place is an essential aspect which needs to be evaluated before setting up the
business. The reason behind this fact is that in case the place of the operation will not be
easier and approachable by the consumers in the profits of the business will be affected
(Mahmoud, 2018). Hence in order to promote and provide the goods and services to the
customers the use of both physical and online place will be undertaken. For the physical
presence the physical stores will be set up in the areas nearby and the online website will
also be available to the consumers to order the products.
Management and operations
Management team and ownership detailed
For the success of the company the most essential aspect is the proper management of the
business and its activities. this is pertaining to the fact that when the business will not be
managing its operations then this will affect the business and its working. Hence, for the success
GO HEALTHY need to have a good management team who will assist in better and effective
management of all the business activities. thus, the management team of GO HEALTHY will
comprise of different people including owner, manager, IT manager, finance manager, HR
manager and many other different people (Blut, Teller and Floh, 2018). The owner will be one
and will be hiring some people relating to each and every department and they will be
responsible for managing the working. This whole management team will be responsible for the
effective management of the business and will assist GO HEALTHY in working and managing
its performance in better and effective manner.
Roles of team members and qualification
Position Number of
people
Responsibility Qualification
Owner 1 The responsibility of owner is -

to bring in capital and decide
for all the activities of the
business. this is the most
essential person who is
responsible relating of all the
working of GO HEALTHY
in proper and effective
manner.
Manager 1 This manager will be
responsible for managing and
coordinating all the
department and its activities
in proper and effective
manner.
Must be having degree
of MBA
Finance manager 1 The finance manager of GO
HEALTHY will be
responsible for taking every
decision relating to the
management, procurement
and application of the funds
to relevant place.
Must be having degree
of MBA in finance
HR manager 1 The human resource manager
will be responsible for hiring
the required candidate for the
position. This is the most
important element because of
the reason that when the
people will not be hired in
right position then this will
affect the working of the
company.
Must be having
master’s degree in the
field of HR.

Sales person 5 The sales people will be
responsible for assisting the
consumers within their
buying. These people will
guide the consumer with the
product and service which
they require.
Must be having post
grad degree in sales
and marketing.
Sales coordinator 2 The sales coordinator will be
responsible for the effective
management of the business
sales so that the profits of the
company is increasing. Also,
they will try to forecast the
future sales and direct the
working in that direction
only.
Must be having post
grad degree in sales.
IT professional 2 The employees belonging to
the IT department will be
responsible for dealing with
all the issues related to the IT.
This will also include the
analysis of the latest
technological changes taking
place within the external
environment.
Must be having
diploma and master
degree in IT.
Research and
development
1 This person will be
responsible for analysing and
searching the changes taking
place within the external
environment and analysing
the relevant changes within

the business.
Training need analysis
The business operates in the external environment and there are many different changes
taking place frequently. Hence, it is very important for the owner that they continuously work for
researching the training need. This is very important for the reason that when the new changes
will be undertaken within the external environment then they will have to work in direction of
learning those changes. Hence, for this, it is essential that the company must have proper training
need analysis. For this, the research and development department will be continuously working
in direction of analysing the requirement of the changes within the external environment
(Ndofirepi, Farinloye and Mogaji, 2020). Hence, for this the research and development
department of GO HEALTHY will be researching the external environment once in every week.
This is particularly because of the reason that when the researching will be taking place and in
case anything will be required to be adapted then the company will be planning this. Hence, this
will result in need and requirement of the training need and as a result of this, the working of the
company will be improved as in case on time training will be provided to the employees relating
to the recent changes then this will be improving the working to a great extent.
Organizational chart
The company will be following the hierarchical organisational structure in order to meet
their objectives. This is particularly being selected by go healthy because the organisational
structure outlines team flow of work that is which employee will be reporting to home and will
be getting instructions for which employee (Pomering, 2017). Hence the hierarchical structure
focuses on providing instructions in a proper structured manner that is flowing from top to
bottom level. In addition to this within the use of analytical structure there is no confusion
relating to the flow of responsibility and authority and thus improve the working condition of the
company.
Financial analysis and projection
Sources and uses of capital
For the business to be initiated the most important element is the capital for running the
business. in case the capital for the business is not arranged in proper manner then this might
affect the working. Thus, it is very important and crucial for owner of GO HEALTHY to ensure

that proper and enough capital is present for the running and operations of the business. there can
be various sources through which the capital can be arranged (Ali and Khalid, 2019). This is very
important to select the best source of capital as each and every source carries some or the other
cost of borrowing the money from that source. The sources from which the owner of GO
HEALTHY collected the money are as follows-
 Personal saving- this is the source from which owner brought a part of money. This is the
money which is owned by the person and they want to use the money within the business.
this is the source of capital which does not include any of the cost.
 Bank loan- this is another source from which the owner can also arrange for the business.
Under this source the owner will take a loan from the bank and this can be both secured
and unsecured. This is a good source of arranging capital as under this the company gets
large amount of money and for that they need to pay some interest. This is a good source
of capital as here the company can get the money as and when needed.
 Equity- this is another source of finance through which company can gather the capital.
Under this the company can sell its shares within the primary market in order to attract
the people to buy the shares. This in turn will arrange for the finance for running and
operating the business in better and effective manner (Amornkitvikai and Harvie, 2018).
The cost of arranging the money from equity source is that they will have to pay for
dividend to the shareholders.
Further, the capital being collected is used for undertaking the different operational
activities for running the business. all the expenses of running the business is being done with the
help of the capital brought in by the owner only. Hence, this capital is being applied within the
conducting of the different types of the business activities in better and effective manner.
Cash flow projection
The cash flow is a statement which involves the inflow and outflow of the cash relating to
the business. there are many different activities which results in inflow and outflow of the cash
and the cash flow statement will assist GO HEALTHY in analysing the balance of cash which is
left after deducting all the cash outflows from cash inflows.
Particulars Details Year 1 ($)
Opening cash balance (A) 6000
Add Cash inflow:
Sales receipt 110000

Total cash inflow (B) 110000
Less Cash outflow
Payroll 14000
Sales and Marketing 15000
Depreciation 1500
Utilities 3000
Insurance 2750
Rent 5500
Payroll tax 800
others 1500
Total cash outflow (C) 44050
Net Cash flow (D) = (B) - (C) 65950
Closing cash balance (A) + (D) 71950
Balance sheet projection
The balance sheet is a statement of financial position which evaluates the balance of all
liabilities and asset of the company. This statement highlights the financial health of the
company and this further assist GO HEALTHY in evaluating and making strategies for the
effective development of business and its operations.
Particulars Details Year 1 ($)
Assets
Long term assets 55000
Less Depreciation 1500 53500
Current Assets:
Trade receivables 25200
Inventory 15100
Cash Balance 6000
Total Assets 99800
Liabilities
Current liabilities:
Trade payable 23300
Bank loan 54000 77300
Non-current liabilities
Debts 7500
Equities
Share Capital 15000

Total Equities and liabilities 99800
Income statement projection
The income statement is the one which evaluates the profit earned or loss incurred by the
company during the time period of one year. The preparation of the income statement is very
important for the reason to evaluate the fact that whether the business will be earning good
amount of profit or not while doing their normal course of action.
Particulars Year 1 ($)
Sales unit 11500
Selling price 12
Sales Revenue 138000
Less Cost of Sales 58000
Gross Profit 80000
Gross Profit Margin 57.97%
Expenses:
Payroll 14000
Sales and Marketing 15000
Depreciation 1500
Utilities 3000
Insurance 2750
Rent 5500
Payroll tax 800
others 1500
Less Total operating expenses 44050
Profit before interest and tax 35950
Less Interest 1600
Profit before tax 34350
Less Tax @ 20% 6870
Net Profit 27480
Net profit Margin 19.91%
Breakeven analysis
The BEP evaluates the no profit no loss situation of the company that is how much the
company need to produce to be in the no profit no loss situation. In the present case of GO
HEALTHY in case they will be making sales of 7674.4 then the company will be in no profit no
loss situation.
Particulars Formula Amount (£)

Selling price per unit 12
Less: VC per unit 3.4
Contribution Selling price- VC 8.6
FC 5500
BEP (units) Fixed cost/ contribution 639.53
BEP (£) 7674.4
Exit plan
The exit plan refers to as the plan in case of contingency that is how the business can be
ended in case of any emergency. The various options for exit of the business are as follows-
Liquidate- this is the option wherein GO HEALTHY can dissolve the business and stop its
operations. Under this, all the liabilities will be paid off and the assets will be disposed of.
Merger and takeover- this is another method of exiting the business and in this the company will
merge with any other company and the operation will be handled by the company who has
merged. Along with this takeover can also take place wherein some other big company will take
over the operations of GO HEALTHY and all its asset and liabilities will merge in the operations
of big company.
Milestone
Milestone Time
Deciding capital 4 days
Setting of aim and objective 1 days
Deciding for budget 5 days
Deciding operational and management team 6 days
Finalising marketing strategies 10 days
Projecting financial statements 12 days

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