New Venture Creation Assessment for Desklib's Organic Supermarket Business Plan

New Venture Creation
Assessment

EXECUTIVE SUMMARY
The present business plan is related with opening of the organic supermarket in UK. The
present plan highlighted the fact that use of organic product is very trending and the use of this
business idea is very important for the company. Hence, the business idea is of organic
supermarket will be beneficial. Also, the PESTLE analysis also stated that consumer trends have
changes in accordance to the modernisation and as a result of this use of organic product has
increased. Moreover, on the basis of the financial project it is evaluated that the profit is being
generated within the business and it is beneficial for the company in analysing and
accomplishing the business project.

TABLE OF CONTENTS
MAIN BODY...................................................................................................................................3
Business name, mission, vision and objectives...........................................................................3
Business description....................................................................................................................3
Opportunity analysis and research..............................................................................................4
Marketing strategy and plan........................................................................................................7
Management and operations.......................................................................................................8
Financial analysis and projection..............................................................................................11
REFERENCES..............................................................................................................................17

MAIN BODY
Business name, mission, vision and objectives
Business name- “GO HEALTHY”
Mission
To be the nation’s best supermarket dealing in only organic products relating to wide range of
products.
Vision
To provide the best quality and on time services to the consumers so that they are satisfied with
the performance.
Objectives
To increase the sales of the company by 20 % from the total cost of the business.
To attract at least 20 % of the consumers more than the intended or planned number of
consumers.
To invest 20 % of the amount within the use of good quality product and a focus on creation of
good and soothing infrastructure to the consumers.
Business description
Product/ service business
The product and service of the business is the most crucial and important point for the
success of the business. this is particularly because t hole business is being set up on the product
of the service being offered by the company. Hence in the present case of go healthy the major
product and services deals with the organic products relating to every area which is essential for
the person on daily basis (Bruijl, 2018). This variety of product involves organic food product
beverages healthy drinks and juices beauty products fashion footwear apparels perfumes and
wide range of products and services dealing with that daily needs.
In addition to this, these, the company will also be providing the facility of the online
delivery and that to round the clock. This round the clock service means the delivery service will
be available to the consumers 24/7 that this anytime of the daily consumer can order the product
and it will be delivered to them. In addition to this, another company will be providing to the
consumer is the facility of cashless payments.
Unique benefits