Organisation Culture and Structure: Influencing Amazon's Profit and Sales

Organisation culture and
structure

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Organisation structure, culture and behaviour influencing Amazon profit and sales.................1
Discussing various factors based on behavioural approach that influencing individual
behaviour at amazon towards high sales and profit....................................................................4
CONCLUSION................................................................................................................................6
References:.......................................................................................................................................7

INTRODUCTION
For the success of the business organisation culture and structure is important. The
efficient organisation culture and structure depends on the company and its employees. The
organisation culture are business expectations which are unwritten rules that dictate work ethic
and entire business structure whereas organisation structure is legal structure for business which
carries formal system of roles and authority, organisation chart, policies and methods. The
culture and structure needs to very open, innovative and creative for the employees so that
satisfaction can be attain from work environment leading to success (Allameh, S.M and et.al.,
2017). The study is prepared on case study of Amazon. It is an multinational technology
company founded in 1994 by Jeff Bezos. It is largest online marketplace providing live-
streaming platform and cloud computing platform. In the study discussion is based on success of
Amazon during coronavirus pandemic which covers the organisation culture, structure and
behaviour influencing the amazon in achieving sales and profit. Further, based on behavioural
approach various factors is been discussed that influences individual behaviour at amazon.
MAIN BODY
Organisation structure, culture and behaviour influencing Amazon profit and sales.
Organisation structure
The organisation structure defines to rules, policies, norms developed by the company for
attaining organisational objectives. In the structure there is determination of how information
flow between level within the company. Each employee job is defined in the structure. The
structure provides visual representation to amazon that how it is shaped and move best forward
foe attaining goals. The amazon organisation structure is defined as hierarchical where
information flows from top to down. In the structure the top level executives makes decisions
which seems like bureaucratic structure(Ho, B.C and et.al., 2021). The hierarchy is in the form of
pyramid which demonstrates different level of management by depending on objectives. The
relationship between different position, departments and hierarchical management structure
makes organisation structure of amazon. The organisation structure influences profit and sales of
amazon by distributing authority and responsibility and able in managing its operations and
hierarchy of authority. The amazon has decentralised structure which which allows employees in
communicating and in business participation. The effective decision are made which motivates
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