Table of Contents Organisational Structure of IBM.....................................................................................................1 1.1 Geographic Structure.......................................................................................................1 1.2 Functional Structure.........................................................................................................1 1.3 Product Structure..............................................................................................................1 1.4 Chain of command...........................................................................................................2 1.5 Span of Control.................................................................................................................3 Cultural...........................................................................................................................................5 2.1 HOFSTEDE National Culture..........................................................................................5 2.2 Schein Theory...................................................................................................................7 CONCLUSION................................................................................................................................7 REFERENCES................................................................................................................................9
Organisational Structure of IBM To achieve their vision and mission a business focus on their structure that is set in specific way. International business machines corporation (IBM) utilise their organizational structure as a strategic way which means to contour their products for development and supply in the information technology market (Franco de Carvalho and et.al, 2014). According to Fatehi (1996), Functions, products and geographic areas stay and defined of three basic models of organizational structure. There are categorised of five organisational structures which is defining as follows – 1.1 Geographic Structure The particular structure, staff members are classified as per the their region. In the end of head of every region such as senior level executives who shares obligations for the area. In this structure, head office is responsible for maintaining control on strategical plans along with supervising and controlling the operations of IBM. 1.2 Functional Structure In this structure, several responsibilities are given according to functional areas. There are various functions such as marketing, finance, research and development etc. there is a head of such different function which is called senior manager who is responsible for providing information directly to IBM's chief executives. 1.3 Product Structure Under this structure, organisation required to arrange their staff according to its product lines and these are also group in terms of product divisions. In this, all the functions related to product being sold and market being served and controlled by the divisions. Under this structure, a new product may be launched by creating new division very easily. The one limitation of such structure is that it creates problems related to control and co-ordination for whole company (Witte, Neaton and Head-Gordon, 2019). The corporate structure of IBM's has followed product type section - Global financing Systems Technology services & cloud platforms Global business services 1
Cognitive solutions Illustration1: Structure of IBM. 2019 (Source: Structure of IBM, 2019) 1.4 Chain of command When the reporting system has been followed of top of hierarchical structure to the bottom is known as the Chain of command. In the IBM followed the hierarchical structure where delegated responsibilities with power and reduce work load in efficient way.The chain of command of the IBM handle by chief executive office who is Virginia Rometty and monitor every activities of business. A CEO delegate responsibilities to director which is related to different departments and direct to their team regarding to work. After that they have been categorised into CFO, vice president of cognitive solutions, Global & EU markets, corporate strategy, systems, operations & IT, marketing and industry platforms(Saee, 2006). It can take a long time in IBM for information to pass up and down the chain of command, staff may be not fully empowered. 2
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1.5 Span of Control Ahierarchical structure has different secular, each with narrow span of control. When in IBM come feedback from top level so it provide to below level management and direct regarding to task. There are mainly control by the CEO due to corporate structure and it is American multinational technology enterprises. For example – A manager of IBM develop with five direct reports has a span of control of five. In IBM it is expanded as per the requirement of reports. Mixed Structure Illustration2: Mixed Structure. 2019 (Source: Mixed Structure. 2019) Matrix Structure 3
Illustration3: Matrix organisation chart. 2019 (Source: Matrix organisation chart. 2019) Flat or tall structure Illustration4: Flat and Tall chart. 2018 (Source: Flat and Tall chart. 2018) From the above structures IBM has followed Matrix organization chart because there are categorised different departments and provide separate roles and responsibilities to employees. 4
Cultural 2.1 HOFSTEDE National Culture According to theory Hofstede effectively defined about the national cultures that is different from each other - Individualism v/s Collectivism- There are defining about the societies performance in reference to individual and apply for financial rewards at work for example – bonus, sharing profit. IBM has focusing on the high individualism due to placed on people's time and their need for privacy and freedom. There are providing freedom for privacy and employees enjoy the challenges. Power Distance– A PD defined about IBM into lower and high score that would defined that which time accepts and motivates organisational structures on personal obligation and liberty. The power distance of IBM is based on Low PDI where provide flatter organization and employees are considered as equals. There are delegating authority as much as possible. Long term orientation– In this category focused on the several national cultures have on the time view and take much longer term regarding to performance. It is influencing of the investment decision and risk taking of IBM.The company mainly based on the long term orientation and invest for long term return. Masculinity v/s femininity–IBM haslowMasculinity because there are mainly focus on relationship oriented as well as quality of life. Uncertainty avoidance– It is categorised into two way low levels and high levels of uncertainty that indicate about acceptance and support for rules and data in reference to entrepreneurial culture(Gieseking, Ratner,and Schatz, 2017). IBM has prepared effective strategy due to Low UAI because openness to change or invention and less sense or urgency. Indulgence v/s Restraint-The term of Indulgence related to societies where allows satisfaction of basic and natural human drivers to enjoy their life. The another term Restraint belongs from the strict social norms. The IBM focus on the high Indulgence due to optimisic. IBM has followed this theory to present effective culture and provide comfort regarding to work place. 5
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2.2 Schein Theory The theory of Schein's management concentrate on the culture in reference to IBM. IBM is stronger on the product because they are following product based organization structure where they are mainly focusing on the products and design in efficient manner to attract more customers(Farmani, and et.al, 2019). Compare IBM with Dell As per the comparison with Dell it is recognised that dell follow the functional structure where they focused on different types of functional activities. On the other side IBM focused on the product based structure so they are modifying their products in effective manner(Komainda, Dreuw and Köppel, 2017). CONCLUSION As per the above discussion it has been concluded that IBM followed product based structure because thy are mainly focused on the quality of the product in effective manner. IBM mainly concentrate on the global financing, technology services, cognitive solution etc. IBM also focused on the Matrix chart because every one have separate roles and responsibilities and 7
delegate power and authority according to work. The Hofstede culture theory defined that in the different situation how to change environment of IBM. The Schein's theory defined about the culture of management and how to effectively conduct activities. 8
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