Organisation. Nestlé. Reason for choice. A foremost rea

Organisation Nestlé
Reason for choice A foremost reason behind choosing this
organisation is its contending aspects where
Nestlé as a brand gives a strong sense of
competition to other retail based organisations
of UK.
Research Theme To understand the relationship between
packaging characteristic and customer-based
brand performance- A Case study on Nestlé.
Target audience Regular consumers of Nestlé
Sample 200 customers of Nestlé
Expected outcome Ways to improve the product packaging is
expected
Methodology  Research design: Descriptive
 Research approach: Inductive approach
 Data collection: Primary sources of
information through survey and
secondary sources of data
 Sampling: Random sampling
 Sample Size: 200 customers
 Data analysis: Qualitative technique
Questionnaire-
Qualitative-
Quantitative-
Mixture of both-
Yes.
Yes, in terms of analysing the data.
Yes, in terms of generating information via
survey.
Yes.
Secondary Research Company website, Previous researches on
similar field of study, Governmental records,
Books and Journals, etc.