Organisation of Dubai Police

This report explores the operations of the Dubai Police and their adoption of business excellence models. It discusses the structure, services, and current status of the police force, including their use of the Deming Award Model. The report also delves into the importance of total quality management, six sigma, and benchmarking in achieving business excellence. The report concludes with a discussion on the impact of PESTEL on business excellence models and the human resource management aspect of these models.

Running head: ORGANISATION OF DUBAI POLICE
Organisation of Dubai Police
Name of the Student:
Name of the University:
Author Note:

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Executive Summary:
The report shows that total quality management has evolved into a major strategy which business
organisations and public bodies implement in order to attain business excellence. The discussion
that goes on to point out that there are several awards which award the companies and public
bodies which implement the highest level of TQM. The report then goes on to explore the
operations of the Dubai Police which provides security to the city of Dubai. The report also
mentions that the Dubai Police applies Deming Prize. The report closes by exploring that TQM
is supported by six sigma and bench marking.

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Table of Contents
Executive Summary:........................................................................................................................1
Introduction:....................................................................................................................................6
Background of Dubai Police:...........................................................................................................6
Location:......................................................................................................................................6
Size:.............................................................................................................................................6
Types of operations and services:................................................................................................7
Structure:......................................................................................................................................7
.....................................................................................................................................................9
Current status of its adopted business excellence models:............................................................10
Government support:.................................................................................................................10
Financial strength:.....................................................................................................................11
Technological strength:.............................................................................................................11
Weak controlling in domestic violence:....................................................................................11
Planning and implementation of the business excellence models of Dubai Police:..................12
1. Design:.......................................................................................................................................12
Consistent brand power:............................................................................................................12
Workplace innovation:...............................................................................................................14
2. Implementation:.........................................................................................................................14
3. Responsibility for planning and implementation:......................................................................15

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4. Challenges facing the organization with regard:.......................................................................15
5. The effective design and implementation of business excellence model:.................................16
Literature review:.......................................................................................................................16
Business excellence model:.......................................................................................................16
Total quality management:........................................................................................................17
Six sigma:..................................................................................................................................18
Benchmarking:...........................................................................................................................20
Impact of PESTEL on business excellence model:...................................................................21
Human resource management aspect of business excellence model:........................................21
Research methods:.........................................................................................................................22
Main question:...........................................................................................................................22
Findings:....................................................................................................................................23
Conclusion and recommendations:................................................................................................23
References:....................................................................................................................................24

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Introduction:
Total quality management or TQM has become the very necessity of both public and
private bodies to obtain business excellence. The organisations compete with each other to
implement the highest possible levels of TQM in order to obtain business excellence. There are
even awards like Deming award model in Japan to encourage more public as well as private
bodies to implement TQM and business excellence model. Business model excellence is one of
most sought after business models used by organizations all around the world to attain superior
levels of business performances in area of revenue generation and stakeholders’ value creation
(Calvo-Mora, Navarro-García and Periañez-Cristobal 2015). The application of business
excellence model is widely accepted among multinational companies and strategically
importance government services like police and defense. The aim of the research would be
delving into the application of business model excellence in an organisation. The researcher has
chosen the Dubai Police Force also known as Dubai Police for the research.
Background of Dubai Police:
Location:
The Dubai Police Force is the premier police forces headquartered in Al Twar, Dubai.
The area of jurisdiction of the Dubai Police Force spans all across Dubai, which is the
commercial hub in the United Arab Emirates, Middle East. The police force currently operates
from a whopping eleven police stations all across Dubai.
Size:
The Dubai Police Force consists of 17500 sworn in personnel and operates under the
leadership of Major General Abdulla Khalifa Al Marri who holds the chair of Chief of Police.

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The size of the numbers of personnel of the Dubai Police is not restricted to manpower alone.
The Dubai is one of the most advanced police forces in the world which employs robots to
complement its human personnel.
Types of operations and services:
The Dubai provides a variety of services which ensures security of the Dubai. The
services of the Dubai Police consists of providing protection to the residents of Dubai. The police
force investigates into the crimes and takes actions as per the law. The police force also
contributes towards minimising cases related to drug trafficking. The efficiency of the Dubai
Police is evident from the fact that the crime rate in Dubai has fallen to 12.6 per 100000 people
in 2017 compared to 22 in the previous year (Agarib 2018).
Structure:
The Dubai Police operates with the Chief of Police and Public Security at its helm deputy
chief of police and public security to aid him. The following are the main departments forming
the structure of the Dubai Police:

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Chief of Police and Public Security
Deputy Chief of police and public security
Commander-in-chief, Dubai Police
Deputy commander in chief, Dubai
Police
Future vision and decision
support centre Organisational Office for Leadership
Crisis and disaster management
team
Office of Institutional Development Police stations
Assistant General Commander for criminal investigation
General Directorate of Criminal
Evidence and Criminology
General Directorate for
Drug Control
Public administration of penal and
correctional institutions
General Directorate of
Criminal Investigation
and Investifgation
Assistant General Commander For
AdministrationOffice of Institutional
Development
General administration
of administrative
affairs
General Directorate of
human resources
General Directorate of artificial
intelligence
General Directorate of
finance
Assistant general commander for operationsOffice of Institutional Development
Contd…contd…

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Contd…contd…
General Directorate of
Traffic
General Directorate of Operations General Directorate of
Transport and Rescue
General Directorate of
Security of Bodies,
establishments and
Emergency
Assistant General Commander For excellence
and EntrepreneurshipOffice of Institutional Development
General directorate of Excellence
and Entrepreneurship
General Directorate of
Human Rights, Dubai
Police
Assistant General Commander for
academic affairs and training
Office of Institutional Development
General Directorate of Airport Security
Air wing center
Port Police station
General administration of services
and equipment
Public administration for the
happiness of society
Figure 1. Organisation structure of Dubai Police
(Source: Dubaipolice.gov.ae. 2019)
The flowchart above shows that the deputy chief of police and public security is
succeeded by commander-in-chief of Dubai Police who in turn is assisted by the deputy

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commander-in-chief. The deputy commander-in-chief directly supervises five departments
namely, Future Vision and Decision Support Center, Organizational Office for Leadership,
Crisis and Disaster Management Team, Office of Institutional Development, Assistant
General Commander for Criminal Investigation and Police stations. The Assistant General
Commander for Criminal Investigation supervises five departments namely, General
Directorate of Criminal Evidence and Criminology, General Directorate for Drug Control,
Public administration of penal and correctional institutions, General Directorate of
Criminal Investigation and Assistant General Commander for Administration. The
departments down the hierarchy are Operations Department, Excellence and Entrepreneurship
department, Ports Affairs and welfare of society and equipment, each headed by an officer of
commander position.
Current status of its adopted business excellence models:
The current status of the adopted excellence model of the Dubai Police is extremely
strong due the several business practices adopted by the Dubai Police. The following are the
main aspects of the business excellence models of the Dubai Police which the department applies
currently:
Government support:
The first factor responsible for the strong operations of the Dubai Police is the strong
support of the Government of United Arab Emirates receives. This is evident from the fact that
Dubai Police is the civil defence arm of the Government of the UAE and comes under direct
supervision of the government. The supervision of the government of the UAE ensures that the
Dubai Police is able to carry out investigations against any resident individual or company
infringing laws. Secondly, support of the government provides the Dubai Police the financial

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resources required to bring about advancements in their operations like purchasing modern
weapons and vehicles. Thus, it is clear that the government support attributes the Dubai Police a
strong current status.
Financial strength:
The support of the Government of the UAE provides the Dubai Police to with financial
support which enables it to acquire modern ammunitions and vehicles. The police department is
able to acquire highly skilled personnel and train the carry out investigations very accurately.
The financial strength of the police department enables it to import weapons and vehicles which
in turn are responsible for .its success to curb crime.
Technological strength:
The third attribute of the current status of the Dubai Police is its technological strength
which is in fact the outcome of the first two strengths. The Dubai Police use ammunitions like
modern rifles which enable its personnel to carry out daring missions. They possession of
advanced weapons enable the Dubai Police taken actions against armed criminals and
miscreants. Similarity, the availability of advanced vehicles enable the Dubai Police to carry out
investigations in hostile terrains like desert terrain and hilly regions. The availability
technological strength in the Dubai Police is also evident from the fact that the organisation is
ramping up to employment of robots as police personnel which would enable carrying out
investigations in places which are hostile for human personnel. It can be established very
strongly that this high of practice would not have been possible without availability of advanced
technology.

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Weak controlling in domestic violence:
One of the weaknesses of the Dubai Police is its failure to control domestic violence
efficiently. The Gulf News, in a report published in 2018 claimed that Dubai Police has
succeeded in reducing the crime rates by 15 percent (Shouk 2018). This article in conjunction
with the article published the Khaleej Times in the same year can be used to establish the strong
current practices of the Dubai Police. However, a report published by the Human Rights Watch
in the year 2014 mentions that the police failed to check rising violence in the UAE (Hrw.org.
2014). This proves that the though Dubai Police has succeeded in bringing down crime, it has
failed to control domestic violence effcieintly.
Planning and implementation of the business excellence models of Dubai Police:
The Dubai Police heavily uses Deming Award Model in Japan which is evident from the
fact that the award awards bodies implementing highest levels of policies and decision making.
The following is the business excellence model which the Dubai Police uses:
1. Design:
The business excellence models of organisations have to have a strong design in order to
ensure that they are able to attain their operational aims and objectives. The aims of the design
would aligned to the needs of the organisations. The following are the main attributes of the best
practice designs:
Consistent brand power:
The first important best practice design is consistent branding. Punjaisri and Wilson
(2017) mention throughout the length and breadth of their work the importance of branding both
internally and externally from the point of view of the organisations. Balmer (2017) while define

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brands as the brands as the logo, mark, symbol or any other feature which differentiate the
products of an organisation from its competitors. It can be pointed out from the definition Urde
(2016) in this respect mentions that companies should manage their brands aggressively in order
to ensure that their products under the brands occupy more distinct position in the market. It can
also be pointed out that brand power enable companies to attract customers which in turn attract
revenue generation. The discussion apparently points out that brand consistent is important only
to attract and retain external customers. Bravo et al. (2017) contradicts this notion and point out
that brands are also important for companies attract internal customers as well. While explaining
the relationship between brand consistence and customer support, the authors goes on to mention
that, ‘Results indicate that effective brand identity management can increase employees’
identification with their organisations.’ This means that employees are able to identify which the
organisations employing them owing to the brands. In fact, brand consistency is a best practice
since it enables both customers and employees to relate to the organisation. Brands encourage to
customers in general purchase products since customers mostly relate brands to superior quality.
Iglesias, Ind and Alfaro (2017) opines in this matter that brands have strong positive perceptions
on employees and motivate them to perform. As far as the Dubai Police is concerned, the logo of
the organisation is analogous to the brands of the commercial organisations. It can be established
firmly that brand value of the Dubai police reflected by its logo shown below has positive
impacts on both complainants and employees. First of all, the complainants, the people to
approach the Dubai Police to report crimes are encouraged to report the cases because they have
faith in the police organisation’s strengths and capabilities. Similarly, the employees of the
Dubai are encouraged to serve the organisation owing to the immense dignity it carries which is
once again in the logo shown below. Thus, it is clear that keeping the brand power consistent is

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one of the main best practices which leading public service organisations like Dubai Police
maintains.
Figure 2. Logo of Dubai Police
(Source: Dubaipolice.gov.ae. 2019)
Workplace innovation:
The second important best practices would be workplace innovation. Meijer (2015) point
out in this respect that innovation has emerged as one of the most important efficient operational
strategies. This clearly means that every organisation today carry out innovation in their work
environments to make them more employee friendly and dynamic. As far as the police
department is concerned, it can be pointed out that police department is required to be extremely
dynamic and strategic while dealing with cases. Moreover, it can also be mentioned that the
police personnel employed by the Dubai Police are subjected to risks no less serious that life
risks while dealing with critical cases (Gill et al. 2017). It can also be pointed out that the Dubai
Police may also face legal risks or challenges while probing into cases involving upper class
people. Thus, it short it can be pointed out that the police organisations like the Dubai Police
Force requires to embrace innovations as one of their best practices. It can be established that the
Dubai Police has already adopted innovation as one of its best practices.

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2. Implementation:
It can be pointed out that the Dubai Police implements the instructions to conduct
investigations or take any step pertaining to the duties as the direction given to them by the
senior level officers. The implementation of the strategies are dependent on factors like
seriousness of the crime, influential power of the parties and legal complications.
3. Responsibility for planning and implementation:
The responsibility of planning and implementation of the strategies in the Dubai Police
take place as per instructions from their senior level offices. The entire process of planning and
implementation of the strategies are supervised by the government. The officers are responsible
to the government for taking appropriate steps and decisions. This intervention of the
government makes it necessary for the officers in the police department empowered with
decision making powers to be more responsible and rationale in their decision making. Similarly,
the lower level personnel mostly involved in the decision execution process also feel more
responsible to provide more authentic data to the senior level officers regarding different cases.
Thus, it can be established on the grounds of discussion that the responsibility of planning and
implementation involves senior as well as junior level personnel.
4. Challenges facing the organization with regard:
The aforementioned discussion clearly points out to the different challenges which the
Dubai Police faces in spite of being under direct ownership of the government. The first
challenge which the Dubai is facing is changes in laws. This is because the police department has
to work closely in association with courts and other legal bodies. Thus, changes in laws pose
challenges before the management of the Dubai Police Station. The second challenge which the
Dubai Police is dealing with is increasing complexity in types of crimes. The rising complexity

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in the cases are requiring the police department to spend more time to conduct investigations.
This is also leading to increasing cost of carrying out investigations. The third and in fact one of
the most difficult challenges which the Dubai Police is facing continuous advancement in
technology. This is because modern technology renders the older versions of technology useless.
This requires the Dubai Police to bear immense costs of finance frequent technological
advancements. The police department in order maintain its ability to fight armed criminals as a
part of investigations is compelled to invest immense amount of money to acquire modern
weapons and cars. All these challenge put immense pressure on the resources of the Dubai
Police.
5. The effective design and implementation of business excellence model:
Literature review:
Business excellence model:
Calvo-Mora, Navarro-García and Periañez-Cristobal (2015) defines the term business
excellence model as the set of practices which are used in organisations to generate outstanding
performances. The business excellence model enables the management take decisions since the
former is the modular forms of different operations like capital generation and marketing. Suárez
et al.(2017) opine in this respect that business excellence models are customer centric and aim to
achieve high generation of revenue by serving customers appropriately. Thus, it can be pointed
out the main aim of business excellence model is revenue generation. Tickle, Mann and
Adebanjo (2016) mention that business excellence models being aligned to the needs of the
customers enables acquisition of market information which enforces innovation. Thus, it can be
pointed out distinctly that business excellence models paves ways for revenue generation. Evans

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et al. (2017) contradicts the advantage of the business excellence model to point out that business
excellence models require immense amount of investment of goods and services, which smaller
firms cannot afford. Moreover, even in case of established companies, business excellence model
does not invariably guarantee revenue generation. Failed business excellence model result in
financial losses for the concerned companies.
Total quality management:
Total quality management is one the most acceptance theory while management of
business operations. Noe et al. (2017) define that term as the establishment of an organisational
climate which encourages continuous improvement of the productivity of employees and also in
terms of revenue generation. Topalović (2015) outlines the main essence of total quality
management in the very title of his article which reads ‘The implementation of total quality
management in order to improve production performance and enhancing the level of
customer satisfaction.’ The author mention in the introduction the concept total quality
management emerged around 80s. The article then goes on to mention that total quality
management involves integration of business operational areas to create quality products for
customers. The article then goes on to mention that multinational companies in order to ensure
customer satisfaction hold quality as one of the most important criteria of the products. Epstein
(2018) mentions the first aspect of total quality management which is that in order to implement
total quality management, the top management of companies have to set vision and make
business strategies to achieve the vision. The apex management has to lead the employees
towards achievement of the vision. Topalović (2015) can be reiterated to point out the second
aspect of total quality management which is customer satisfaction. The author emphasises on
the achievement of total quality management by satisfying needs of the customers. Sahney

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(2016) mentions in this respect that multinational companies regard expectations of customers as
quality parameters. This endeavour to create value for customers by providing superior quality
goods and services lead the companies to the third aspect of TQM which is remarkable
improvement in the performance of the organisation Aquilani et al. (2017) point out that
business organisations in order to make their decision making and implementation processes
more dynamic to ensure customer satisfaction, bring about improvement in the methods of
operations. Thus, TQM encourages development of the performances of the organisations. This
improvement in the operations of the departments in the organisations ultimately enable the apex
management take more accurate decisions. Thus, in short as Nguyen (2017) supporting the
opinion of the previous authors points out, total quality management leads to enables in
establishment of a stronger and abler management. Gupta et al. (2017) finally closes the
discussion by emphasising the top management bodies of companies has to play the immense
role of aligning the organisational strategies, goals and vision as well as lead their employees
through the entire process of implementing total quality management. Chukwulozie, Nnaemeka
and Chigoziri, (2018) took the level of discussion about the importance of TQM to the next level
by pointing out that business organisations can win internationally recognised awards like
Deming Prize. This means that implementation of TQM would also lead to
Six sigma:
Six sigma refers to a combination of techniques which manufacturing companies can
implement to improve the quality of their products and remove unwanted or unproductive steps
in the process of the production. As per Six Sigma Institute, ‘Six Sigma is a defined and
disciplined business methodology to increase customer satisfaction and profitability by
streamlining operations, improving quality and eliminating defects in every organization-wide

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process (Sixsigma-institute.org. 2019). In other words six sigma aims to ensure customer
satisfaction by removing defective steps.
Figure 1. Steps of six sigma
(Source: Sixsigma-institute.org. 2019)
Conger (2015) in order to emphasise the importance of implementing six sigma and
streamlining of the production process, take into account two situations as shown in the diagram
below (figure 2). The author in order to gain a stronger insight into the essence of six sigma
presents two types of steps which management bodies of companies can take to improve
productivity namely, changing management practices and increasing the rate of IT. The matrix

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shows that when both the parameters were changed to a very extent, the productivity increase
was 0 percent. The major improvement in only management and IT succeeded in increasing
productivity by 8 and 2 percent. The productivity increased by a whopping 20 percent when both
IT and management were involved. Thus, it is evident that six sigma promotes improvement in a
particular business process or product by removing defects and errors to improve quality. Six
sigma can involve changes in large process or in certain components only (Elbert 2018).
Figure 3. Gains from managing
(Source: Conger 2015)
Benchmarking:
Benchmarking as defined by Doumeingts and Browne, J. eds. (2016) refers to the
business practice of measuring the actual performance achieved against the industry best
practices. Companies have over 40 benchmarking groups each targeting a particular area of
business operations. Taschner (2016) in this respect points out that companies in order to ensure

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that they reduce the number of defects in finished products by measuring the past number of
defects against the present numbers of defects identified. Chang (2016) in support of the
argument points out that improvement in the productivity is measured in terms of sales achieved
per employee. Conger (2015) can be iterated in this case to mention that business organisations
in order to set benchmarks to be achieved, take into account both human factors of management
and IT factors.
Impact of PESTEL on business excellence model:
PESTEL or political, economic, social, technological, environment and legal factors have
direct impacts on business excellence models. Evans et al. (2017) point out that political factors
like government decisions set the minimum standards of operations to be achieved by companies
in each area of operations. For example, apex banks and stock exchanges set standards of
financial operations which the companies to achieve. Similarly, Šatanová et al. (2015) opine that
economic factors like rate of economic development have direct impact on the business
excellence model. For example, the fourth fundamental concept of business excellence model
mentions that business organisations should exploit the resources available to bring out
innovation in their products. It can be clearly pointed out that economically development
countries can provide more resources to their resident companies compared to poor countries
(Likoko and Kini 2017). Thus it transpires from the discussion that economic conditions have
direct impacts on business excellence model of companies.
Human resource management aspect of business excellence model:
Human resource management is a very crucial aspect of business excellence model. It can
be point the excellence model stands on eight fundamental concepts, all of which rest of human
resource management. For example, the first fundamental concept of business excellence model

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is development of organisational capability which clearly stress on development in the capacity
of the employees. The second pillar of the model is exploiting the creativity and innovation in
the organisation. Androniceanu (2017) points out in this respect that human resources of an
organisation consists of both management and employees. The management makes business
decisions while the employees execute them. The European Foundation for Quality Management
or EFQM as per Calvo-Mora, Navarro-García and Periañez-Cristobal (2015) seeks to improve
the skills and knowledge of employees to manage knowledge acquired by the companies from
their respect customers. In other words improving capability of the organisations as whole, thus
pointing out to the first principle. Thus, it can be established strongly that human resource
management has strong impacts on the business excellence model of the companies.
Research methods:
The research method to accumulate the entire research would involve use of both
secondary data analysis and primary data analysis. The secondary data analysis would consider
data acquired from sources like articles, journals and books. The internet would also occupy a
considerable portion of the information presented in the research. The primary data analysis
would consider interview of 10 participants. The same would be arbitrarily created. However, the
authenticity of cannot be established. The interview would revolve around the Dubai Police and
the 10 respondents would be the people of Dubai. The age of interviewees would be more than
18 years of age.
Main question:
The main question is important as it would lead the research. The main question is ‘Is
business excellence model important for organisational excellence?’

21ORGANISATION OF DUBAI POLICE
Interview questions:
1. How old are you?
2. How long have been residing in Dubia?
3. Have you ever approached the Dubai Police in case of emergencies like thefts?
4. How was your experience?
Findings:
The profound discussion above has led to the discovery of several findings. The first
finding is that government bodies like Dubai Police should adopt greater extent of technological
advancements in order to the able to deal with criminals appropriately. The second finding is that
total quality management plays a very important role in ensuring business organisations generate
high profits. The third finding is that six sigma has contributed towards restructuring of
production, thus removing of defective steps. The final finding is that human resource
management has great role in business excellence model.
Conclusion and recommendations:
The discussion held above has led to revealing several salient facts which would be
considered while making recommendations. First, the Dubai Police is very strong and capable of
eradicating crimes. Secondly, TQM and six sigma enable companies to increase customer
satisfaction by enhancing product quality and finally generates revenue.

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It can be recommended that the Dubai Police should develop its ability to deal with
domestic violence. Similarly, more companies should adopt six sigma and total quality
management.

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