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ORGANISATION OVERVIEW
Organisation Strategy
The main aim of the company, Amaysim, is to change the perceptions of the citizens of
Australia by providing them with energy (Electricity and Gas), forever (Gray, D’ Alessandro &
Carter, 2012). The company having been founded in the year 2010, used to deliver objectivity as
well as simplicity along with its low cost energy services to its customers. In addition to this, the
mission is to not only become the best subscription utilities provider in the country but also be
the best when it comes to broadband and energy. In order to do so, the brand has developed an
IMC mix strategy (Integrated Marketing Communication) (Tiwari, Lane & Alam, 2016). With
the help of this strategy, it aims to increase brand awareness and marketing along with investing
in celebrity endorsement. The strategy is to expand its services to a wider geographical area and
to satisfy its customers with minimal response time. Moreover, the company focuses primarily
on delivering amazing yet simple energy and mobile plans to the customers that does not expire.
The most important motto of the company is to place the needs of the customers first by delivery
transparent customer services. Amaysim is one of the best solar feed – in tariffs in the country
and it targets to disrupt the energy market by offering packaged deals and re – contacting the
customers (Tiwari, Lane & Alam, 2016). By doing so, the company will perhaps gain a larger
market share and this in return will portray that the company has a certain notch of reliability in
the community. Furthermore, the business has to manage its exposure to the risk by consistently
monitoring the changes in respect of new participants as well as products in the industry as the
Australians want to decrease their household expenditure.

Amaysim - An Australian company to provide energy for the citizens of Australia

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