Strategic & Operational Plan for Organisation

This document provides a strategic and operational plan for an organisation, including goals, objectives, strategies, and actions. It also includes a SWOT analysis and contingency plans.

ORGANISATION
Strategic &
Operational Plan
Title
Timeline

WYNYARD FOOTBALL ORGANISATIONORGANISATION NAME
Signatories
The board of ORGANISATION adopted the following strategic and operational
plan in its entirety on the ** day of ******* in the year 20**
Name Position Signature
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ORGANISATION NAME
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Table of Contents
ORGANISATION .........................................................................
Our Mission ................................................................................
Our Values .................................................................................
Our Vision...................................................................................
Goals .........................................................................................
Objectives ..................................................................................
Strategies and Actions ...............................................................
SWOT Analysis of the ORGANISATION........................................
Planning Grid for Goal 1 ............................................................
Planning Grid for Goal 2 ............................................................
Planning Grid for Goal 3 ............................................................
Planning Grid for Goal 4 ............................................................
Contingency Plans .....................................................................
Attachment A1: Organisation Chart ...........................................
Attachment B1: Stakeholder Analysis .......................................
Attachment C1: Organisation History Timeline .........................
Attachment D1: PEST Analysis ..................................................
Attachment E1: SWOT of Goal 1 ................................................
Attachment E2: SWOT of Goal 2 ................................................
Attachment E3: SWOT of Goal 3 ................................................
Attachment E4: SWOT of Goal 4 ................................................
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ORGANISATION NAME
The ORGANISATION
The Hotel AApoly has been one of the famous hotels in the
Australia. The hotel has been looking for expansion in the country.
The hotel AAPoly management has proposed for utilizing am sunny
indoor section of the lobby as a service point for afternoon and
morning teas. The implementation of project has been approved as
this might provide an extra benefit to the hotel and also cost
Beneficial for the hotel. The hotel might get a good customer base
for future market. The project might help in increase the reputation
of the hotel in the market. The competitive advantage of the hotel
might get increased in the market.
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Mission
The Mission statement for the organization has been to meet and
exceed expectations of our guests by providing unremitting
dedication to our services.
Values
The value of the hotel is to be committed towards growth and
development of hotel with having welfare of our guests.
Vision
The hotel aims at leadership in the hospitality industry by providing
excellent services to our guests. The hotel demonstrate care for the
customers by meeting up their expectations and needs form the
hotel.
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ORGANISATION NAME
Goals
Goals that the ORGANISATION has determined to focus on are:
 Goal 1 – including : Serving Customers for their satisfaction
o Providing proper room service
o Providing proper food service
o Providing dining services
 Goal 2 – including : Increasing reputation by communicating
with stakeholders
o Planning communication plan
o Stakeholder management
o Proper decision making
 Goal 3 – including: Maintaining business and increase profit
o Proper marketing
o Increasing customer base
o Increasing sales of the hotel
 Goal 4 – including : Providing excellent experience for
employees to work with us
o Maintaining excellent employee engagement
o Looking for benefits of employees
o Providing proper respect to employees for their work
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Objectives
In line with the goals outlined in this plan the ORGANISATION has
developed specific objectives to be achieved throughout the 20**-
20** life of the plan.
The objectives for each of the key areas are:
 Goal 1
To become number one hotel in serving customers in the
market
 Goal 2
To improvise engagement of stakeholders in the decision
making system
 Goal 3
To increase sales of hotel by increasing customer base
 Goal 4
To increase employee engagement by providing respect and
rewards to employees for their excellent work
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ORGANISATION NAME
Strategies and Actions
There have been requirement of strategic plan and actions in
order to maintain a keen approach in the development of the hotel
in the market. These strategic plans have been depended on the
goals and objectives of organization. The hotel has been looking for
establishing indoor section of lobby for providing morning and
evening teas to guests and customers of the hotels. Therefore,
there have been keen approach in the development of the
strategies for growth of the project. The planning of the project has
been smart in nature. The budget of the project has been kept
attainable by the hotel. The hotel has been looking forward for
enhancing the services provided by the hotel.
SWOT Analysis
As part of the planning process those involved completed a SWOT
analysis of the ORGANISATION.
This identifies the strengths, weaknesses, opportunities and threats
associated with the ORGANISATION’s key areas of activity. Through
analysis of the SWOT the ORGANISATION can assess where it is
currently at in relation to each area. The SWOT ultimately assists in
helping the Organisation determine a preferred future.
The information collected as part of this stage of the planning is
included with the plan as Attachments E1 through E4.
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PLANNING GRID FOR <GOAL 1>
Objective:
Strategies
What
Actions
How
Priorit
y
L/M/H
Time
Frame
s
When
Resources
Human
Material
Financial
Intellectual
property
Responsibility
Who
Performance Indicators
Measurement
Benchmarking
Benchmarking helps
hotels for learning
from other competitors
in the market. This
hotel might create
same environment as
their competitors.
H 2
months
Budget Management
level of hotel
The reputation of hotel will
become equivalent to other
competitors.
Customer loyalty
management
Improving connection
between hotel and
customers.
M 2
Months
Internet and
Database
management
CRM department Positive customer feedbacks
Customer relationship
management
Replying customer
feedbacks
H 2
months
Internet and
Database
management
CRM department Positive customer feedbacks
PLANNING GRID FOR <GOAL 2>
Objective:
Strategies
What
Actions
How
Priorit
y
L/M/H
Time
Frame
s
When
Resources
Human
Material
Financial
Intellectual
property
Responsibility
Who
Performance Indicators
Measurement
Stakeholder Meeting with H One Hall, Manager Good stakeholder
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engagement stakeholders month conference management
Improving decision
making system
Including stakeholders
in hotel’s decisions
H One
month
Hall,
conference
Manager Improved decision making
system
PLANNING GRID FOR <GOAL 3>
Objective:
Strategies
What
Actions
How
Priorit
y
L/M/H
Time
Frame
s
When
Resources
Human
Material
Financial
Intellectual
property
Responsibility
Who
Performance Indicators
Measurement
Improvising sales
department
Providing their goals to
be achieved positively
H Six
months
Training and
Motivation
Project leader Increase in the sales of the
hotel in monthly analysis
Motivating sales team
Motivating sales team
for improving their
sales record
H Six
months
Training and
motivation
Project leader Increase in the sales of the
hotel in monthly analysis
Improvising customer
base and record
Improving database of
the hotel for
contacting customers
H Six
months
Internet and
database
Database
administrator
Increase in the sales of the
hotel in monthly analysis
PLANNING GRID FOR <GOAL 4>
Objective:
Strategies
What
Actions
How
Priorit
y
L/M/H
Time
Frame
s
When
Resources
Human
Material
Financial
Intellectual
Responsibility
Who
Performance Indicators
Measurement
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property
Maintaining excellent
employee
engagement
Providing positive
behaviour to the
employees
H Two
months
Training and
motivation
Team Leader Improved behaviour of
employees towards their
work.
Looking for benefits
of employees
Providing extra
benefits including
gifts, rewards and
Incentives to
employees
H Six
months
Financial help Financial
department and
Human resource
department
Improved behaviour of
employees towards their
work.
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Contingency Plans
Contingency plans for each goal are:
 Goal 1 : Serving Customers for their satisfaction
o Providing proper room service
o Providing proper food service
o Providing dining services
 Goal 2 : Increasing reputation by communicating with stakeholders
o Planning communication plan
o Stakeholder management
o Proper decision making
 Goal 3 : Maintaining business and increase profit
o Proper marketing
o Increasing customer base
o Increasing sales of the hotel
 Goal 4 : Providing excellent experience for employees to work with us
o Maintaining excellent employee engagement
o Looking for benefits of employees
o Providing proper respect to employees for their work
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Attachment A1 Organisation Structure
<INSERT AN ORGANISATIONAL CHART FOR THE ORGANISATION – This should depict the
relationships between the committee/board, paid staff, voluntary staff and any sub committees
or key external stakeholders.>
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Attachment B1 Stakeholder Analysis
Stakeholder Interests Expectations Potential
Project manager Management of overall
project
Completing project within
deadline with quality
Make decision regarding
any changes in the project
Senior Management Managing the contract
of the project
Completion of project within
deadline
Make decision regarding
any changes in the project
Team Members
Helping in completion of
the project
Providing their best skills in
making a successful project
Able to work in the project
Client Providing projects to the
company
Looking for meeting
expectations with the
project
Able to ask for any update
or changes in the project
Suppliers Look for need of raw
materials for project
Providing proper results for
raw materials provided in
the project
Provide appropriate raw
materials for the project
Unions Look for welfare of the
labors working in the
projects
Proper payment of labors
working on the project
Provide labors for the
project
Subcontractors Looking for completing
the contract with the
hotel
Getting more contracts from
the hotel
Provide labors for the
project
Sponsor Investing funds in the
project
Proper completion of project
for getting return from
investment
Investing in the project for
more returns
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Attachment C1 Organisation Time Line
The ORGANISATION listed the changing trends in the sector which are having or may have an
external influence on the organisation.
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Attachment D1 PEST Analysis
The ORGANISATION listed the changing trends in the sector which are having or may have an
external influence on the organisation.
Political Economic
Political factors all inclusive have an
immediate and profound effect on the
cordiality business. Regardless of whether
it is the changing government routines
worldwide or fear based oppression, the
impact is in every case direct on the
business. Political security is in every case
useful for the neighborliness business. The
travel industry thrives in a domain free of
disturbance. It can't thrive in a domain of
ion or dread. A model is the Australian the
hotel industry which is attempting to get.
The issue in Australia has developed since
2011 and the country is confronting a
travel industry emergency from that point
forward. While the travel industry is the
principle worker of outside cash for Egypt,
things don't appear to take the correct turn
there. In the event that Europe and Asia
Pacific have performed well, at that point it
is to a degree because of the relative
political strength there. Brexit was a huge
political occasion and it noticably affected
the travel industry and the friendliness
business. Both Brexit and Terrorism are
harming incomes. All these political
variables are essential worries before the
business and will impact its income and
benefits even in 2017. A solitary
psychological militant occasion influences
the travel industry profoundly in a zone for
a drawn out period. In addition, the status
of military and security mechanical
assembly in any country and its notoriety
on the political scene additionally influence
the state of the travel industry there.
Financial elements have remained a central
point behind the intense interest in the
travel industry segment all inclusive in
2016. The work showcase has kept on
becoming more grounded and with it
purchaser spending. Not simply this,
dispensable individual pay just as normal
hourly wages have additionally risen. In this
way, generally speaking these are sure
signs for the accommodation business. The
financial circumstance is a flag that the
business will keep on prospering in 2017.
The circumstance of interest is sound and
the lodging brands would almost certainly
advantage from the present circumstance.
The carriers brands will likewise receive the
rewards. In 2016, the real bearers had solid
income consistently. The state of the
worldwide economy is a vital factor that
influences the condition of the travel
industry. The ongoing retreat demonstrated
that relying on the financial conditions, the
customers of the friendliness business
would enthusiastically cut on their
movement costs. State of the economy
influences the obtaining intensity of the
explorers. In the event that the economy is
prospering, the purchasers would most
likely spend more on recreation exercises.
Generally monetary log jam influences their
pockets and after that the business. Under
such conditions, the players including inn
brands and carriers are compelled to chop
down costs to fuel request. The outcome is
decreased benefits. The careful inverse
happens when monetary movement is
higher.
Social Technological
Like the financial patterns, social
patterns also shape the travel industry.
The impacts also can be similarly as
profound. Customer inclination in hotel
has taken a move in the ongoing years.
Their inclination has moved in the
support of private facilities. The ascent
of Air BnB is a test for the set up names
in the inn portion. Thus, ride sharing
brands are ascending against the
The innovative elements have risen to
be the facilitators of interest for the
travel industry in the 21st century.
From carriers to booking and
notwithstanding advertising, innovation
is the greatest influencer. Innovation
has encouraged correspondence and
exchange of data crossing over any
barrier between a few pieces of the
world. An ever increasing number of
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customary taxi and taxi brands. There
are other social factors too that
influence the worldwide friendliness
industry. Customer inclination is a vital
factor. In the event that customer
assessment is positive the two carriers
and the lodging brands remain to pick
up.
Maintainability is a key worry in the
travel industry as well. The spotlight
has now moved on ecotourism. Joined
Nations has likewise perceived 2017
authoritatively as the International Year
of Sustainable Tourism for
Development. Other natural concerns
are likewise vital for the travel industry
administrators including transport
administrators and the lodging and
eatery brands. From overseeing
environmental effect to squander the
board, every one of these worries are
essential for the travel industry
administrators. One even imperative
thing is the effect of climate conditions
on movement and the travel industry.
Indeed, even the carriers business is
affected specifically by changing
climate conditions. Planes can't fly in
stormy climate and if a calamity occurs,
it influences the whole business. All of
you are aware of occasional the travel
industry and how changing seasons
influence request and supply of the
travel industry in different regions.
Voyagers don't run to a zone all the all
year like you might not want to go to
places nearer to the equator in hot
season. In this way, natural or
environmental elements majorly affect
the travel industry. Urban areas that
are greener and cleaner get visitors in
bigger numbers.
voyagers presently lead research and
endeavor to locate the best
arrangements before they go for the
last reserving. In the event that new
vacationer goals have developed, at
that point the credit to a vast degree
goes to the ascent of innovation.
Lodging and carriers brands are utilizing
data innovation to serve their shoppers
better. Without a doubt, innovation is
an empowering agent of the travel
industry. In any case, that does not
lessen the estimation of human touch.
Inn industry has increased the
utilization of innovation. Stands are
more being used and computerized
registrations have become well known.
Online networking and even the
versatile innovation are influencing it.
Portable innovation has powered the
development of the travel industry by
encouraging versatile appointments,
registrations, messages and a few
different things. Innovation has worked
in the support of the two venders and
purchasers. In any case, the genuine
intensity of portable is as yet
unexplored and in 2017 versatile
innovation, cloud innovation and
Internet of Things will influence a few
new changes. Along these lines, 2017
could be really hot and occurring for the
travel industry in view of mechanical
components. Innovation is molding the
movement involvement with numerous
different focuses too including on the
ground and noticeable all around.
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Attachment E1 SWOT Analysis of <Goal 1>
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
The strength of the hotel has
been brand recognition in the
market. The hotel has been
able to provide quality
services to the customers. The
hotel has been acquired with
many loyal customers
connected with the hotel.
Therefore, this provide
betterment of the hotel in the
market. The management
team of the hotel has been
excellent. Therefore, the hotel
is able to maintain a smart
customer relationship in the
market. The hotel has been
holding maximum market
share leadership in the
market. Therefore, this
provides a better customer
engagement in the hotel. The
brand value of the hotel has
been high in the market.
The financial department of
the hotel has been poor.
Employees in the finance
department have been
making a lot of financial
mistakes in the market. Due
to this there have been huge
loss of the hotel in the
market. There have been
some problems in the CRM
department of the company.
The customer base of the
company have been getting
low.
There has been huge
opportunity for the hotel to
acquire excellent customer
service management in the
market.
The main threat to the hotel
has been reduce in the
customer base as many other
hotels have been opening in
the market. The customer
engagement policy has been a
threat for the hotel in the
market.
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Attachment E2 SWOT Analysis of <Goal 2>
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
The strength of the hotel has
been communication with the
stakeholders in the hotel. The
stakeholders of the hotel has
been cooperative with the
hotel. The use of proper
communication plan have
been helping in maintaining a
keen approach in
communicating with
stakeholders in the hotel. The
hotel has been providing
proper respect and authority
to the stakeholders in order to
maintain proper decision.
There have been weakness in
managing stakeholders as
there are many stakeholders
of the hotel. The decision
making system of the hotel
has been poor as the
stakeholder engagement has
been poor in the hotel. The
shares of the hotel have been
shared with many
stakeholders that create
problems in decision making
system.
There has been a great
opportunity in the
improvement of membership
plans. The use of customer
loyalty programs have been
providing great opportunity
to the hotels in building their
reputation in the market.
The new entrants in the hotel
industry have been main
threat to this hotel. The
stakeholder’s might move
towards other hotels available
in the market. The customers
have been looking for new
opportunity in the market for
experiencing their holidays
and stay at hotel.
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Attachment E3 SWOT Analysis of <Goal 3>
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
The customer base of the
hotel has been a great
strength for the hotel. The
hotel has been in the market
for a long period of time.
Therefore, the brand royalty
has been increased in going
years. Hotel customer loyalty
cards are an essential piece of
client dependability programs.
A report specifies 18% of
visitors end up dynamic
steadfastness card individuals
dependent on the advantages
it offers. Discover what clients
need and reward rehash visits
in like manner. New visitors to
your lodging must realize the
long haul estimation of the
devotion program. When you
prevail with the sign-up of
another client for your
faithfulness program, let this
go about as your firm
establishment to expand upon
the trust for long haul client
reliability activities with your
visitors.
In recent years, the customer
base of the hotel has been
decreasing due to increase in
competition in the market.
The use of different analytics
have reported that there
have been decrease in the
interest of the customers for
the hotel.
There have been huge
opportunity of the hotel in
order to gather more
customer base in the market.
The hotel has been offering
several types of services in
the market. The opportunity
for the hotel has been high in
this industry.
The threat of losing customers
have been prevailing in the
hotel. This has been related to
decrease in sales of the hotel
in the market. Therefore, the
hotel has been running in
lose.
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Attachment E4 SWOT Analysis of <Goal 4>
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
The employee of the hotel
have been loyal to the
management. There have
been huge number of
employees working for the
development of the hotel.
The customer management
system have been properly
maintained by the employees
of the hotel. Most of the
employees are satisfied with
the management of the hotel.
The hotel has not been able
to keep care of their
employees. Organization has
not been able to provide
recognition to the employees
for their work. Therefore,
some of the employees have
not been satisfied with the
management of the hotel.
There have been great
opportunity for the hotel to
satisfy their employee. The
hotel might provide rewards
and gifts to the employees in
order to satisfy them. The
hotel might provide hike in
their salaries and incentives
to make them satisfy.
The major threat to employee
engagement has been
employees are moving
towards other hotel as they
have been providing more
benefits to then. Various
employees have been leaving
their job in the hotel and
looking for better opportunity
in other hotels.
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