Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1...........................................................................................................................................1 TASK 2............................................................................................................................................5 CONCLUSION................................................................................................................................6 REFERENCES................................................................................................................................8
INTRODUCTION In order to run business in an effective manner, various theories has been formulated which should be followed by organisation (Beechey, 2013). This theory helps in achieving goals and objectives of business. Here, various theory has been discussed such as classical and human relations theories with their good and bad points along with criticism. Also customer orientation has been discussed in assignment. TASK 1 1) Classical Theory It is traditional theory which emphasis on organisation rather than employees working. As per classical theory, entity is regarded as machine and individual as components of that machine and part of production (Giltinane, 2013). There are two streams such as scientific and administrative management. This theory is built on accounting model, emphasis on correcting and detecting errors and more concerned on output than human beings. There are different types of classical theory which are given below: a) Taylor's Theory This theory was given by Fredrick Winslow Taylor in book of Principles of Scientific Management in 1911. It is also known as motivation theory or scientific management that is regarded as first model of motivation at workplace. It helps in finding efficient ways for performing job. This theory was formulated mainly for motivation purpose of worker in terms of pay. It is helpful in organisation but despite of that there are some advantages, disadvantages and criticism of this theory. Good Points-This theory has advantage of enhancing production as it focus on improvements in business operations. The strong relationship among manager and workers helps in production increment and team work is achieved. Also manager can control over production as employees become specialists by performing same task again and again. Bad Points-The disadvantages or bad points of such theory are requirement of huge capital as establishment of planning department, work study, standardization and training of workers is costly. This theory treats human being as mechanistic and they should work like machine which is not good. 1
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Criticism-This theory used functional foremanship where employees has to report to eight bosses which leads problem of unity of command. Also, it exploit worker as management put employees under unnecessary pressure to perform work faster. This creates mistrust among staff and management. b) Fayol's Theory This theory was given by Henri Fayol in 1925 which focus on 14 principles that serves as guideline for management actions and decision making (Iyamu, 2013). Fayol emphasis that management should do interaction with individuals in different ways for better plan production and control which can be in terms of planning, organising, commanding, coordinating and controlling. Good Points-This theory helps in defining role of manager effectively and efficiently which is clear direction for them to follow their roles and responsibility. The efficiency of organisational structure increases along with effectiveness in administrative activities. Bad Points-The principles of this theory explains vision rather than reality which is based on Fayol's own experience rather than empirical research. The manager explain their own role without considering employee feeling and they spend little time for carrying principles and rely more on personal contacts and cultivating workforce. Criticism-This theory is based on management oriented where problems of workers are not given too much attention and does not give important to informal organisation or groups. It does not give significant to communication, leading and motivation which is also criticise by people. c) Weber's Theory This theory is also known as Bureaucratic given by Max Weber in 1905. It focus on bureaucracy which is most efficient way to set organisation and administrations (Mason, Kjellberg and Hagberg, 2015). This helps in treating all employees equally and division is clearly described from each employees. Good Points-The good points of this theory is that based on specialisation where each and every member is assigned to perform specialised task. It follows common structure which specifies duties and responsibilities and reporting within hierarchy. 2
Bad Points-It follows impersonality where organisational regulations and rules are given more priority over individual's emotions and needs. This theory involves more paperwork as each and every decision should be in writing. Criticism-Thistheoryhasignoredinformalrelationship,valuesandnormsin organisation. It focus more on formal bureaucratic structure. Weber constructed ideal type or fully developed bureaucracy which is mental type of model that is not found in reality. 2) Human Relations Theories The human relation theory developed in 1920's during industrial revolution. During that time, all organisation focuses on productivity rather than employees (Metcalfe, 2018). Thus, in order to solve such issues and problems, this theory was developed for workers benefits. It is researched belief where people are part of supportive teams which facilitates growth and development. There are some theories under human relations which are described below: a) Elton Mayo Human Relations theory was conducted by Professor Elton Mayo after conducting series of experiments. According to this theory, manager should study inter personal relations at organisation among individuals. The production can be increase and higher motivation through good human relation in an organisation. These theory is based on four experiments such as illumination,relayassemblytestroom,massinterviewingprogrammesandbankwiring observation room. After conducting such experiments it is concluded that there should be good relations among human, informal leader plays effective role in enforcing and setting groups. The organisation focus on improving their relations with subordinates and developed new concepts of motivation, authority and leadership. b) Maslow Theory This theory was developed by Abraham Maslow which is based on motivation and consider human needs (Troitzsch, 2013). The theory of human needs based on three assumptions such as: needs of human are never satisfied, behaviour of human is motivated by needs for satisfaction and needs are classified as per hierarchical structure that is from low to high. There are five basic need such as: Physiological Needs– These are basic needs of human beings such as food, clothes, shelter, drink. 3
Safety Needs- These needs are related with security in terms of stability, freedom from fear and protection. Social Needs/Love Belonging- When both physiological and safety needs are fulfilled then social needs arises. It included family, friendship, groups. Esteem Needs- It includes need to be respected and appreciated by others. This need has two folds such as self esteem which includes self confidence, competence, self respect and other is related with status, recognition, reputation, appreciation. Self- Actualisation Needs- It is highest hierarchy level of needs in which one is capable to become what they wanted to be. Its means utilising one potentials to maximum and accept challenges and achieves something in life. c) Herzberg Theory This theory was proposed by Frederick Herzberg in 1959 which is based on two factor or motivation-hygiene (Wang, 2014). Herzberg classified job factors into two parts which are described below: Hygiene Factors- These factors are essential at workplace which helps in creating motivation. In case of non-existent of such factors it leads to dissatisfaction to staff. It includes pay, fringe benefits, status, job security, company policies & administrative policy, physical working conditions, interpersonal relations. Motivational Factors- These factors helps in creating positive satisfaction and motivate employees for superior performance. It includes recognition, growth, promotional opportunities, responsibility and meaningfulness of work. d) Theory X and Y This theory was developed by Douglas McGregor in 1960 where two aspects has been defined. As per McGregor, perception of manager depends on various assumptions and nature of individuals (Wong, Ignatius and Soh, 2014). It is described below: Theory X- It is called negative theory where employees has negative view regarding organisation. Here, staff don't like work and escape from it, dislike responsibilities and they resist change. Theory Y- It is called positive theory where employees feel positive towards work and organisation. They provide full efforts in managing their jobs, employees get motivate and encouraged if they are rewarded and satisfied through job. 4
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TASK 2 1) Customer Orientation It is considered as approach for sales and customer relations where subordinates focusing on assisting consumers in order to meet long terms wants and needs (Beechey, 2013). Here, organisation gives more importance to customer and company is customer oriented. Those entity following consumers make strategies related with them in order to meet their requirements. There are four stages of customer orientation such as: Develop- In this stage, product design, customer need and development time should be considered for develop. This helps in achieving goal and objectives for consumers. Manufacture-Thequalityofproductandoutputshouldbenotedforcustomer orientation for manufacturing. According to quality, price is been charged. Market- In order to know about market, STP, advertising, demand and supply gap should be considered for better outcomes. Deliver- While delivering products to customers, brand building, service and value for money should be recognised. 2) Excellence It is referred as continuous efforts for establishing internal framework of processes and standards for motivating and engaging employees in order to deliver products and services which fulfilsrequirementsofcustomerwithinexpectationofbusiness(Giltinane,2013).Itis achievement of an organisation which consist superior performance. For example, outputs which exceeds meeting needs, expectations and objectives. In order to perform excellence attributes includes leadership, information and analysis, process management, business results. 3) Handy's Principles There are four Handy's principles when individual is not agree with decision which are described below: Principle 1: Who cares most- When disagreement occurs then it can go beyond limit in that it is controlled and cared by one individual. Here, it is set up for giving and taking system where whoever cares if discussion is long. Principle 2: Whose reputation will be on the line- Such principles focuses on giving right to make decision power to that person whose authority, image, standing in team, family, 5
organisationwill be threaten if something went wrong. Sometimes, such person can be stakeholder of that party to disagreement. Principle 3: What you would tell a best friend to do- This principles helps individual in decision making instead of flitting with multiple variables. It is difficult for human beings to make their friends to do what they want to do. Principle 4: Who will do the work- When one has strong opinion about doing things but other is one who actually perform work or task and the one implementing those decision will get benefits. It does not means that one is right and other is wrong. The expertise perform work in better and effective manner so that they can achieve goal and objective. 4) Japanese Model This model is characterised by high stock level which is affiliated through companies and banks (Iyamu, 2013). Banking system featured by long term and strong link among corporation and banks. The legal, industrial and public policy framework has been designed for supporting and promoting keiretsu. BOD comprise of low and solely insiders level of input of outside stakeholders. The corporation running in Japan prefers equity financing. There are mainly four players of Japanese model such as: main bank (inside shareholder), management, government andaffiliatedcompanyorKeirestsu(insideshareholder).Thecorporationsandfinancial institutions firm holds ownership in equity market. Here,banks and insurance companies holds 43% of share ownership, 3% by foreign and 25% by corporations. There are different types of people included in BOD such as executive managers who is head of division of company and central administrative body. In case of low profit, main bank and its member remove directors and appoint their people for company's board. Average Japanese board consists of 50 members and appointing of retiring government bureaucrats by corporate boards. CONCLUSION From above report, it can be concluded that there are different types of theories which can be applied to organisations for achievement of goals and objectives. Basically classical and human relations theories has been explained where first theory focus on employee rather than their work and second emphasis on good relations of human being at workplace. Under classical, Taylor, Fayol's and Weber's has discussed which focused on decision making, communication and others. Under human relation, Elton Mayo, Maslow, Herzvberg and Theory X and Y helps in 6
motivating staff and helps in achievement of goals and objectives. Customer orientation assists in maintaining good relationship with consumer and employees. 7
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REFERENCES Books and Journals Beechey, V., 2013. Women and production: a critical analysis of some sociological theories of women’s work.Feminism and materialism: Women and modes of production.pp.155- 291. Giltinane, C. L., 2013. Leadership styles and theories.Nursing Standard.27(41). Iyamu, T., 2013. Underpinning theories: order-of-use in information systems research.Journal of Systems and Information Technology.15(3). pp.224-238. Mason, K., Kjellberg, H. and Hagberg, J., 2015. Exploring the performativity of marketing: theories, practices and devices. Metcalfe, S. ed., 2018.Evolutionary theories of economic and technological change: present status and future prospects(Vol. 44). Routledge. Troitzsch, K. G., 2013. Theory reconstruction of several versions of modern organisation theories. InOntology, Epistemology, and Teleology for Modeling and Simulation(pp. 121-140). Springer, Berlin, Heidelberg. Wang, H. L., 2014. Theories for competitive advantage. Wong, W. P., Ignatius, J. and Soh, K. L., 2014. What is the leanness level of your organisation in leantransformationimplementation?AnintegratedleanindexusingANP approach.Production Planning & Control.25(4). pp.273-287. Online https://www.slideshare.net/joy18_clarisse28/models-of-corporate-governance-44039179 8