Risk management framework for future campaigns at planning stage 1 Using Neo-humanism as a conflict based perspective 2 Radical Structuralist as second conflict based perspective 3

ORGANISATIONAL ANALYSIS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Risk management framework to be incorporated into future projects at planning stage............1
Using Neo- humanism as one of the two conflict based perspectives.........................................2
Using Radical Structuralist as second conflict based perspective...............................................4
Set of questions for the project teams..........................................................................................5
Well argued proposals to help future campaigns.........................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Promotion is referred to be a perfect way of reaching the targeted set of consumers in a
market. It has an undeniable ability of connecting to not only the existing set of customers but
together assists in converting the leads into new clients. Marketing campaign is thereby a proven
game changing move, leading to secure meetings with the prospective clients and users. A single
advertising is better than creating campaigns that involves a sequence of touch points to easily
and quickly grab the attention of users (Mallik, 2018). The below report is based upon a similar
agenda of campaigning by a company to enhance their image in the market and extent their
existing base of customers. It was mainly planned and executed by the higher executives of the
organisation with little input of the employees who were also a part of it and given a chance to
provide their respective opinion on it. However, they avoided speaking against such an overrated
campaigning proposed by the upper managerial bodies of the establishment. This led to a
tremendously failed campaigning that included public backlash with criticism of being hypocrite
for using charity as a basis to gain huge market share.
Risk management framework to be incorporated into future projects at planning stage
It is apparent for the businesses to take risk to get rewarded in return of it. Effective
management of risk is important to add value to the enterprise. Risk management framework,
also known as RMF is stated to be a structured procedure for recognizing any likely threats to the
enterprise (Hopkin, 2018). It is mostly helpful at the time of building new set of strategies and
implement with utmost vigilance. It basically defines strategies to eradicate or lessen down the
possible impact of above identified risks, if any. It together assists with such effective
mechanisms that in turn help the entities to continually monitor and assess the applied strategy as
a mean to obtain the expected results and avoid any kind of failure in the future. It is therefore
suggested to the present firm to use this framework and its essential components, as described
below- Risk identification- It is a foremost step in which, the cited entity was required to define
the universe of risks and discourse upon all possible risks associated to their campaign to
choose one that can influence the most. Core risks and Noncore risks are the 2 common
types with a distinct significance of both. The core risks cannot be avoided for long term
growth of the business and hence drives its performance. However, the noncore risk can
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