Organisational Behaviour: A Case Study of BBC

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This study explores the influence of culture, politics, and power on employee behaviour within the BBC. It delves into various motivational theories, team dynamics, and leadership styles, analyzing their impact on team effectiveness and individual performance. The study also examines barriers to effective performance and how path-goal theory can be applied to inform and influence employee behaviour in positive and negative ways.

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Table of Contents
INTRODUCTION
........................................................................................................................... 5
TASK 1
............................................................................................................................................ 6
P1: ANALYSIS OF THE INFLUENCE OF CULTURE, POLITICS AND POWER ON THE

BEHAVIOUR OF EMPLOYEES IN BBC
..................................................................................... 6
INFLUENCE OF POWER, CULTURE, AND POLITICS ON THE BEHAVIOUR WITHIN

BBC
................................................................................................................................................. 9
M1: CRITICAL ANALYSIS OF THE INFLUENCE OF THE CULTURE, POLITICS AND

POWER OF ON THE INDIVIDUAL AND TEAM BEHAVIOUR AND PERFORMANCE IN

BBC
............................................................................................................................................... 12
TASK 2
.......................................................................................................................................... 13
P2: INFLUENCE OF CONTENT AND PROCESS THEORIES OF MOTIVATION TO BRING

IMPROVEMENT IN THE EFFECTIVENESS IN THE TEAMS WITHIN THE BBC
..............13
M2: CRITICALLY EVALUATION OF THE INFLUENCE OF THE BEHAVIOUR OF

OTHERS THROUGH THE EFFECTIVE APPLICATION OF BEHAVIOURAL

MOTIVATIONAL THEORIES, CONCEPTS AND MODELS
...................................................16
TASK 3
.......................................................................................................................................... 18
P3: IDENTIFICATION OF TEAM AND ITS TYPES AND ITS IMPORTNACE WITHIN BBC

.......................................................................................................................................................
18
APPLYING GROUP DEVELOPMENT THEORIES TO FIND EFFECTIVE TEAMS IN BBC

.......................................................................................................................................................
20
M3: ANALYSE GROUP DEVELOPMENT THEORY TO SUPPORT THE DEVELOPMENT

OF DYNAMIC COOPERATION IN BBC
...................................................................................22
TASK 4
.......................................................................................................................................... 24
P4: APPLY CONCEPTS AND PHILOSOPHIES OF OB WITHIN AN ORGANISATIONAL

CONTEXT AND A GIVEN BUSINESS SITUATION
...............................................................24
MAIN BARRIERS TO EFFECTIVE PERFORMANCE WITHIN BBC
....................................26
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M4: INFORMING AND INFLUENCING EMPLOYEES BEHAVIOUR IN POSITIVE AND
NEGATIVE WAYS THROUGH PATH-GOAL THEORY
.........................................................27
CONCLUSION
..............................................................................................................................28
REFERENCES
.............................................................................................................................. 29
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List of Tables
Table 1: Task v/s Relationship Leadership
....................................................................................16
Table 2: Positive and Negative Aspect of Path-Goal Theory
........................................................26
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List of Figures
Figure 1: Charles Handy's Theory
................................................................................................... 7
Figure 2: Hofstede Dimension of Cultural Theory
..........................................................................9
Figure 3: French and Ravens 5 Power Theory
..............................................................................11
Figure 4: Maslow Hierarchy Theory
............................................................................................. 13
Figure 6: Aldefer ERG Theory
...................................................................................................... 14
Figure 7: Emotional Intelligence
...................................................................................................16
Figure 8: Tuckman Team Development Theory
...........................................................................20
Figure 9: Belbin Team Role Theory
.............................................................................................. 22
Figure 10: Path-Goal Theory
......................................................................................................... 24
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INTRODUCTION
Organisational Behaviour (OB) could be defined as the study of the behaviour of humans in the

organizational setting, especially in the organisational roles. Furthermore, it is also concerned

with the predicting, understanding and influencing the behaviour of an individual within an

organisation (Kitchin, 2017). The given study is based on OB and aims to describe the influence

of the politics, culture and the power within an organization and the behaviours of the people. In

addition to this, the unit will also help to understand different teams, team dynamics and

different aspects involved in the business. To analyse it effectively, a case study of British

Broadcasting Corporation (BBC) has been taken into consideration so as to effectively

understand organizational behaviour with the help of different theories and concepts.

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TASK 1
P1:
ANALYSIS OF THE INFLUENCE OF CULTURE, POLITICS
AND POWER ON THE BEHAVIOUR OF EMPLOYEES IN BBC

Organisational culture consists of the beliefs, behaviours and values. There are different factors

such as tools that employees need to perform their functions, working areas and other task and

responsibilities which are supervised with assigned works and behavioural effect with the

employee behaviour. In order to evaluate this, the impact of culture, politics and power would be

the employee's behaviour on BBC would be evaluated to a certain extent.

Influence of Culture

Classification of Culture

Organizational culture could be defined as different types of values, attitudes and behaviours

followed within an organisation. In the companies like the BBC, it helps in maintaining a healthy

culture for better working of the employees in the environment of the given organisation. There

are different types of influences of the organizational culture on the team of BBC which could be

analysed using Charles Handy's theory so as to explain the behaviour of an individual employee

in an effective way.

It consists of four theories which have a strong impact on the thinking of the management of

BBC. By the utilisation of the Charles Handy's theory an effective organizational culture,

development and leadership are maintained in the BBC (Harper, 2018).

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Figure 1: Charles Handy's Theory
Source: [Schroeder, 2018]

Power Culture

In this type of culture, the real power to manage the employee is in the hands of some leaders

which guides others and have a full control over them. It is a strong decision culture and is

adopted by the BBC to maintain a healthy environment. It helps in the generation of positive

power in the office so that the employees would be motivated and provides their valuable

feedbacks for effective decision making. However, its flip side is that it results in disrespect of

the employees in the BBC (Schroeder, 2018).

Role Culture

This type of culture is used where an individual employee holds a special significance and play

different roles in the organisation. BBC effectively implements the role of culture in the

organization to designate certain roles to their employees so as to have a positive influence on its

growth (Newbert and Craig, 2017).

Person Culture

Different individuals are currently working in the BBC which has different skills and

characteristics yet all work together to achieve the main objectives of an organisation. By doing

this, they would be able to enhance their career growth and help them to reach a higher position

to BBC (do Carmo Silva and Gomes, 2015).

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Task Culture
The task culture is used by those organizations that are a search for some specific solutions

which occurs during the implementation of the project within the working environment. A proper

team would be required by BBC to achieve their objectives so as to attain their common goals

(Gordon, et al. 2016).

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INFLUENCE OF POWER, CULTURE, AND POLITICS ON THE
BEHAVIOUR WITHIN BBC

Hofstede’s dimensions of culture theory and application

Figure
2: Hofstede Dimension of Cultural Theory
Source: [Mazanec, et. al. 2015]

This theory describes the effect of the culture of the society on the employees of a company and

relates these values to their behaviour in the given organisation (Tekeş, et al. 2018). There are six

dimensions of the Hofstede’s that impacts the behaviour of the people with different culture

along with the manners in which the individuals potentially behave in the BBC.

Power Distance

The extent that the BBC employees accept the power inequality in the workforce (Beugelsdijk, et

al. 2015)

Uncertainty Avoidance

The extent of the employees of BBC that are not at ease in relation to the uncertainty

Collectivism (Individualism)

It includes a major question that the BBC employees like to work in close knitted network or

likes to be left alone (Callahan, 2018).

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Short and the Long-Term Orientation
The short-term prospect of the employees is towards the absolute truth of securing their job and

long-term goals are to search for their designated goals at a better position in the company.

Restraints and the Indulgence

The extent of BBC employees to control their impulses, demands and the desires (Rong and Cao,

2015)

Femininity and the Masculinity

The weak individuals of BBC are given the quality of life and care under the femininity and the

rewards are given in the masculinity for the attainment of success (Blau, 2017)

Influence of Politics

The working of the BBC is affected by various government policies, diplomacy, negotiations and

public affairs results which result in either increased or the decreased power of some individuals.

With the support from the government, the BBC is able to provide a good business environment

for its employ. These further have a significant impact on the performance, attitude and

individual behaviour with the changing political environment of the BBC (Steel, et al. 2018).

Influence of Power

The power and the work of individual help in maintaining the tasks of the BBC in a significant

way and provide efficiency among its employees. In order to check the changing behaviour and

attitude of the employees, BCC utilizes the services of rewards power techniques so that there

would be no impact on the growth of the company. The performance of the team and behaviour

is enhanced by the BBC leaders by their powers and skills (Mazanec, et al. 2015).

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French and the Ravens Theory
Figure
3: French and Ravens 5 Power Theory
Source: [Chae, et al. 2017]

According to the theory of French and Raven, there are five different powers that have a

significant impact on the individual as well team’s behaviour which is used in BBC to enhance

the work techniques and motivate the individuals to perform their tasks better.

Reward Power:
The employees are given rewards and benefits for their hard work so as to make
them feel that are valuable assets in the BBC (Wood, 2014).

Expert Power:
An expert handles the project planning and the makes different management
strategies that help in the attainment of a valuable position in the market.

Legitimate Power:
For a particular time period an individual from outside is hired to take
decisions of the company and helps the BBC in the attainment of organizational goals and

increase growth.

Coercive Power:
Under such power, a person can take back the work of other individuals and
can also punish them for their deeds and can charge penalties against them (Savage, et al. 2018).

Referent Power:
The individuals with extraordinary qualities are allotted powers with which
they can perform task excellently.

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M1: CRITICAL ANALYSIS OF THE INFLUENCE OF THE
CULTURE, POLITICS AND POWER OF ON THE INDIVIDUAL

AND TEAM BEHAVIOUR AND PERFORMANCE IN BBC

Power, politics and conflicts are considered to be an important part of any company's

organisational culture and are considered as the most valuable one. They have significantly

impacted the working capacity of the employees of BBC. The role of the power and culture in

the organisation could be best explored by the decision-making process of an organisation. It has

been found that the goals of an organisation are the collection of a proper culture which has been

deployed in an organisation. They help in reduction of the conflicts within the BBC. The power

of the sources comes from the French and Ravens five sources of the power through which the

dependency on each other within the organisation, centrality of the system and financial resource

and instability in the working practices are recorded. These activities help in minimising political

clashes occurring in any organisation and provide better products for the employees of the

company.

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TASK 2
P2: INFLUENCE OF CONTENT AND PROCESS THEORIES OF

MOTIVATION TO BRING IMPROVEMENT IN THE

EFFECTIVENESS IN THE TEAMS WITHIN THE BBC

The motivation for an individual is of two types; intrinsic and extrinsic motivation. Intrinsic

motivation signifies the working of the employees in BBC to accomplish their goals and get

rewards. Extrinsic motivation implies that employees get themselves involve in a definite task

and achieve their objectives in order to avoid punishments (Eklöf and Knekta, 2017). For the

welfare of the employees, companies require the utilisation of various motivational theories so as

to get a fruitful result. These theories are concerned with the needs and demand of the

individuals and try to improve their working and satisfaction level. There are different types of

content based theories which are explained below:

Maslow Hierarchy Theory of Needs

Figure
4: Maslow Hierarchy Theory
Source: [Vassileva, J., 2012]

As per this theory, the individual first satisfy its basic or psychological needs such as food,

water, a shelter which is at the first level. In the second level, it tries to satisfy its safety needs for

its personal belonging as well as for health and property. At the third level, it satisfies its needs

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related to love, friendship and belongings and in the fourth, it satisfies its self-esteem. The last
level is the satisfaction of the self-actualisation which represents the highest level of needs

(Robertson, 2016).

This theory is utilised in the BBC so as to motivate its employees to increase their work quality

and performance level within the organisation. Once the basic level needs are fulfilled then the

attainment of the higher level needs are looked by the individuals. A sustainable culture in the

BBC is built by following the Maslow’s hierarchy of needs theory.

The motivational theories are utilised in the BBC to motivate the employees of the organizational

and to maintain the operational structures to attain the organizational goals.

Alderfer ERG Theory

Figure
5: Aldefer ERG Theory
Source: [Kuppuswamy, et al. 2017]

Alderfer ERG theory helps the BBC to satisfy the existing needs of its employees in an

appropriate manner. The relationship between the growth needs and the relationship constitutes

the relatedness which is used to fulfil the individual specific objectives. BBC believes that if

these needs of the employees are fulfilled, it would result in a decrease in regression and

frustration among the employees and would increase their growth and development (Alshmemri,

et al. 2017).

Process-based motivation theories are as follows:

Vroom’s Expectancy Theory

This theory assumes that the behaviour of an individual result from their conscious choices so as

to minimise the pain and maximise the pleasure. The attitude and the behaviour of the employees

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of the BBC are impacted by the conscious choice between the available alternatives which
results in a decrease in dissatisfaction level and increase in satisfaction level among the BBC’s

employees (Lazaroiu, 2015).

Latham's and Locke Theory

This theory implies that an individual with more difficult but achievable goals is more likely to

perform better than those individuals who get easily achievable goals to accomplish. According

to this theory, the employees of the BBC can easily set their individual goals that result in their

increased motivation. However, if the task is harder to achieve, the employees who take the risk

are able to get towards clear goals which would allow them to obtain suitable feedback and thus

would put more hard work to fulfil the given task effectively (Latham, et al. 2018).

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M2: CRITICALLY EVALUATION OF THE INFLUENCE OF
THE BEHAVIOUR OF OTHERS THROUGH THE EFFECTIVE

APPLICATION OF BEHAVIOURAL MOTIVATIONAL

THEORIES, CONCEPTS AND MODELS

Emotional Intelligence and its importance of soft skills for team and managers

Emotional Intelligence (EI)

This term could be defined as is the ability of an individual to understand the thoughts and

emotions of other people and how they have a significant impact on the given individual.

According to Goleman EI theory, EI is based on five elements which are; motivation, self-

awareness, self-motivation, empathy and social skills (Serrat, 2017). These elements with their

importance for BBC have been shown below:

Figure
6: Emotional Intelligence
Source: [Serrat, O., 2017]

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The employee relationship is properly managed in BBC by utilising this theory which has a
significant yet positive impact upon the behaviour of individuals.

The importance of soft skills for managers and teams

It could be explained as follows:

Building effective communication skills
Development of leadership capability to inspire the people (Yukl, 2011)
Influencing the people to achieve the goals efficiently
The managers, as well as teams of the BBC, possess excellent soft skills which allow them to

interact in a convenient manner both at professional and personal level.

Task v/s Relationship Leadership

The relationship between task and relationship leadership theories affects the behaviour of the

employees in BBC in a significant way. The difference between these theories are explained as

follows:

Table
1: Task v/s Relationship Leadership
Task-Oriented Leadership Theory
Relationship Oriented Leadership Theory
Focus on structure, task and roles
Focus on relationship, motivation and well-being
Priority is to achieve desired results
Priority is to foster a positive relationship
Emphasis on work facilitation (By and Burnes,

2013)

Emphasis on interaction between management and

team members

Emphasis on goal setting
Emphasis on effective communication within the
company

The improved levels of the motivation with the help of the different theories have persuaded the

employees to face the most difficult situations and perform their best in such drastic conditions.

With the fulfilment of the needs of the employees, there has been an enhancement of their self-

confidence which has allowed them to achieve their objectives effectively. Thus with the

satisfaction of the employees at the professional as well as personal level, the BBC was able to

achieve its goals.

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TASK 3
P3: IDENTIFICATION OF TEAM AND ITS TYPES AND ITS

IMPORTNACE WITHIN BBC

The business world comprises different types of organisational teams which have become its

essential part. It has been believed that the collaboration of the working environment can rely on

the creative thinking and problem-solving aspects which would thus enhance the outcomes of the

business. The types of the teams are:

Functional Team

This team consists of employees which belong to a particular department within the organisation.

Here, the employees focus on achieving the goals of the company which are outlined in their

mission statement (Yukl, 2011). One such example is of BBC where its content development

team present the news so as to enhance the public interest and helps in achieving the goal of the

company to have a wide reach to the viewers.

Problem-Solving Teams

These teams lay emphasis on solving issues which are occurring in the organisation. During the

financial crisis faced by the BBC in 1984, several organisations with the help of government

prepared some problem-solving teams. The guidelines were set by the government for the

company which later helped the company to overcome the impact of crisis effectively (Gupta, et

al. 2017).

Virtual Teams

They are those teams which handle any project through digitally communication with the

manager and thus strengthen the skill of the workplace of an organisation. With the arrival of

digital media, BBC could use this service to allow the employee to work at distant places without

coming to office (Levi, 2014). This helps in promoting the community practices among the team

and beyond the organisation.

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Team Dynamics
Team dynamics are the psychological forces and unconscious state which helps in the

management of behaviour of the team by influencing them towards the right direction. It ensures

the performance of the team within the working environment.

Team Work

This concept is defined as an important step in any working environment which is carried out to

accomplish the objectives of the given organisation.

Definition of terms-Group and Team and the differences

Basis of Comparison
Group Team
Definition
A collection of individuals
working together to achieve a

specific goal.

A joint working group of persons

working together to accomplish

the goal of the organisation.

Leadership
One Leader More than one leader
Working with members
Works independently Interdependent on each other
Focus on
Achieving individual goals
(Huczynski and Buchanan, 2013)

Achieving team goals

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APPLYING GROUP DEVELOPMENT THEORIES TO FIND
EFFECTIVE TEAMS IN BBC

Tuckman’s Team Development Theory

Figure
7: Tuckman Team Development Theory
Source: [Northouse, 2018]

This theory helps in assessing the dynamics of cooperation among the employees working in an

organisation. With procession to each stage of the given model, there is an enhancement of team

development within the organisation. In order to reorganize the BBC and its division of work,

the different stages of the team development can be utilised using this model. These stages are:

Forming

In this stage, communication is established among team members to achieve the mission of the

BBC. In this stage, the dominant role is played by the leader.

Storming

This stage presents the roles and responsibilities of each member of the team so as to meet the

expected result for the business of the BBC. This stage comprises conflict among team members

and the formation of strong bonding with each other (Zoogah, et al. 2015).

Norming

There is an establishment of trust among the members which helps them to support team

behaviour and provide a positive environment in BBC.

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Performing
There is an increase in performance of the team as a whole due to increase in motivation and

responsibility sharing among members of a team of the BBC and thus helps in completion of its

project (Fiore and Georganta, 2017).

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M3: ANALYSE GROUP DEVELOPMENT THEORY TO
SUPPORT THE DEVELOPMENT OF DYNAMIC

COOPERATION IN BBC

Belbin Team Role Theory

Figure
8: Belbin Team Role Theory
Source: [Mathieu, et al. 2015]

Belbin's team roles have different team roles which help an organisation like BBC to form an

effective team. These roles are as follows:

Action Oriented Roles

It includes:

Shaper
: Challenges the team to improve
Implementer
: Put ideas into action
Complete finisher
: Ensure timely collection of the task (Belbin, 2014)
People Oriented Roles

It includes:

Coordinator
: Act as a chairperson
Team worker
: Encourages work cooperation
Resource Investigator
: Explores opportunities
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Thought Oriented Roles
It includes:

Plant
: Presenting new approaches and ideas
Monitor Evaluator
: Analyses different work option
Specialist
: Provision of specialized skills (Mathieu, et al. 2015).
Benefits of Belbin Team theory to BBC are:

Provision of a better solution to the situation
Managing the quality of work to hold the team effectively
Thus utilising Belbin Theory, BBC would be able to achieve dynamic cooperation due to good

coordination among leaders and employees, better communication network between

management and employees and provision of quick solutions to mitigate the issues. Therefore,

the BBC has been able to achieve its objectives and enhance its growth.

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TASK 4
P4: APPLY CONCEPTS AND PHILOSOPHIES OF OB WITHIN

AN ORGANISATIONAL CONTEXT AND A GIVEN BUSINESS

SITUATION

The working structure of the BBC focuses on improving the performance of the organisation and

enhancing its productivity. So in order to bring more improvement in performance and

productivity of the BBC, the theory to illustrate this is:

PATH-GOAL THEORY:

Figure
9: Path-Goal Theory
Source: [Dinh, et al. 2014]

The path-goal theory helps the leader of an organisation to select a specific trait to bring

improvement among employees as well as the working environment. With the precise leadership

style, it determines the characteristics of the employee within the given environment. There are

four path goal types of leader’s behaviour such as directive, supportive, participative and

achievement.

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According to a case study of the BBC, its leaders are supporting it by bringing improvement in
the working of the employees and guiding them to enhance their performance level. The

necessary tools are provided by the leaders on the teams to face the different problems and

overcome the challenges of the work.

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MAIN BARRIERS TO EFFECTIVE PERFORMANCE WITHIN
BBC

There are different barriers which affect the performance in the BBC. These are:

Reward System

Rewards and benefits are provided to the employees for the accomplishment of their objectives

effectively. However, some might feel de-motivated for not getting rewards and thus results in a

decrease in their work performance.

Work-Life Balance

There has been a continuous increase in stress among the employees due to increase in workload

due to which they are unable to have a proper work-life balance and thus impact their

performance (Ghobadi and Mathiassen, 2016).

Ineffective Communication

If there is not a proper channel of communication between employees and management, it would

significantly affect the working within BBC and might halt its growth.

Compensation Package

It is the amount that is expected of the employees of the BBC to fulfil their personal desires and

improved financial level. However, due to some policies, there is a restriction in paying off

salaries which might impact the performance of employees and results in no growth (Sinelnikov,

et al. 2015).

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M4: INFORMING AND INFLUENCING EMPLOYEES
BEHAVIOUR IN POSITIVE AND NEGATIVE WAYS

THROUGH PATH-GOAL THEORY

Table
2: Positive and Negative Aspect of Path-Goal Theory
Positive Aspects of Path-Goal Theory on BBC
Negative Aspects of Path-Goal Theory on BBC
Helps in providing solutions in emergencies arising

due to time constraints

Undemocratic in nature and set high goals for

employees

Flexible in nature
Lack of skills among leader may fail this approach
Boost the performance of the employees
Leaders might not be rational on the basis of
delusion (Northouse, 2018)

Ideas of this theory are applicable to other

organisation practices

No achievement for the company if no proper

guidance from the leader

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CONCLUSION
The given study concludes with the presentation of the positive and negative aspects of the

behavioural practices that are practised in the organisation like BBC. Various different concepts,

models and philosophies of the organisation behaviour have been deeply studied and found to be

fruitful for BBC. Effective working and motivating the employees had found to be helping BBC

in managing its daily activities. The study configured the approaches that are made to enhance

the productivity, efficiency and accuracy of the business of the BBC. Thus the study had proved

that BBC had been able to satisfy its customers by satisfying their needs and aspiration and also

had allowed it to provide efficient services to its customers.

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