Motivational Theories and Motivational Techniques in BBC

ORGANISATIONAL
BEHAVIOUR

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 (a) Alternative academic cultural model (Handy’s cultural typology (1986) ..................1
(b) Cultural, politics and power of an organisation influence individuals and team.............2
TASK 2............................................................................................................................................3
P2(a) Process theories of motivation and motivational techniques........................................3
(b) Importance of motivational theories in BBC...................................................................4
(c) Improved levels of motivation within the BBC help to achieve its organisation’s goals 5
TASK 3............................................................................................................................................5
P3(a) Different types of teams in BBC...................................................................................5
(b) what makes an effective team in the BBC.......................................................................6
TASK 4............................................................................................................................................7
P4(a) Theories of organisational behaviour and barriers that affect performance.................7
(Source : Path goal theory, 2016)...........................................................................................8
(b)Barriers that affected individuals and team performance in BBC: - ................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
An organisation is a union of person, group of people, individual and teams who work
together for a specific reason (Burnard and Bhamra, 2011). Organisational behaviour is the study
of impact of organisation's aims, objectives and efforts on individual and group of teams. This
report is designed to explain the culture of an organisation and how culture, politics and power
effect the work and tendency of human nature. There are different departments and teams work
in a business entity to achieve departmental goals and company's objective. Motivation and
encouraging factors helps to work regularly. Different theories and approaches are explained in
this report. There are some barriers and conflicts are defined which occur during perform the task
and also effect team efforts. BBC (British Broadcasting corporation) is the organisation to define
the businesses culture and how team management and hard work helps to remove problems form
the way of success.
TASK 1
P1 (a) Alternative academic cultural model (Handy’s cultural typology (1986)
This concept is the famous for evaluating the dynamics and style of Cultures in an
organisations context. Handy's culture theory is inheritance of Charles handy (1999). this cultural
theory is able to understand the comfort zone of an organisation. Cultures are the base for set up
the image of organisation in market (Coccia, 2014). Handy centralised the culture in four
segments. Its cultural theory is categorised as understand. Power cultural – Handy explained the power culture as spider web. A spider operates
its web by placing itself in the centre of web same as power circuit of an organisation
remains in the middle of the organisation. Power culture provide the path of free flow of
information and laws and orders. Compliance policies and strategies are made around this
culture. Role cultural – this culture defines that what is the position of the employee in
organisation. There are multiple teams and management works to achieve the targets.
Person specific roles are divided in all the departments and group of people as manager,
leaders, associates. Role culture decide the criteria of responsibilities and duties. As per
skills and knowledge size of roles differs in business culture.
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 Task cultural – this culture works around what to do. Task, project and work criteria is
defined in this culture. Organisation's nature differ as per the cultural and activities of an
organisation. Task indicates towards challenges, targets, field area etc. this culture helps
to divide the task size as per the skills and capacity of performing the task.
 Personal cultural – this culture clarify the position of employees in organisation. Its is
important that employees should know the importance of their appearance in business.
Business culture helps to enhance the employees in grooming their soft skills and
professional skills by training and development programs.
(b) Cultural, politics and power of an organisation influence individuals and team
Policies strategies, authorities are the threads which form the departments and its action
in one chain (del Mar Alonso-Almeida and Rodríguez-Antón, 2011). BBC (British Broadcasting
corporation) is the huge name in mass media and news sector in UK. It provide huge
communication network and broadcast vast information across the globe. Its organisational
culture is considered very pathetic and helpful for other mass media groups and organisation. Its
power, culture, task and person culture present an professional and ethical image to world. It has
set its professional culture at extreme level. But in past time there was an incident happened in
publishing misrepresentation report on sensuous subject on child abuses and harassment. This
incident impacted the image of BBC in UK and also effect the culture of the organisation.
Political environment remains in every organisation. Political culture in BBC is different,
because its political environment is divided as per the segments and nature of subjects. Every
segment consist specific role and position in BBC's functions and operations. Employees
remains always motivated to work effectively and professional way.
Power and authorities in BBC's culture effect in various manner. It has a power to attain
the interest of generation and public. Its vast communication level not only used by organisations
and business but also helps to government of UK. Mass coverage on global political, democratic
and global business activities create the credibility of the organisation. Below are the factors
which helps to build ethical power culture in BBC. Leadership – After changing BBC's HR direction management its dynamics also changed
in signifying leaders and managers in organisation. Afters taken over the position of HR
director by Hughes-D'Aeth, BBC has faced lots of ethical changes in BBC.
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