Organisational Behaviour: Value Creation and Stakeholder Engagement

Running head: ORGANISATIONAL BEHAVIOUR
Organisational behaviour
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ORGANISATIONAL BEHAVIOUR
Assessment 2 : Essay
Introduction
The essay is prepared to discuss about the organisational behaviour considering the
clothing business named All Seasons. The management of a proper organizational structure is
considered to enable creation of value, furthermore, ensure management of people, financial
aspects and facilitate the marketing efficiency. It will also discuss about how the
organisational structure assisted in the proposition of value as well as defined the roles of
internal and external stakeholders associated with the business functioning at All Seasons.
Value proposition
Considering the case study of the assignment, the business organisation named All
Seasons has been a major producer of fine woollen knitwear in Australia that has managed
production of clothing items by sing fine quality Merino wool. This kind of wool has been
sourced from the various wool growing regions and the product quality has been maintained
consistently, which has raised the satisfaction level among the clients and ensured acquiring
huge turnover of more than $70 million every year (Osterwalder et al. 2014). The fine quality
Merino wool has been sourced to make sure that the manufacturing and production processes
remain aligned with the positive environmental impact and at the same time, remain long
lasting as well as convenient for usage by the customers. The company has moved beyond the
sustainable practice to prevent harmful impact on the environment and even made sure to
enhance the level of biodiversity through reduction of chemical inputs, restoration of carbon
to the soil and improvement of animal welfare too (Lenssen et al. 2013). The supply chains
have also been negotiated with by the business to ensure that the wool does not get
contaminated with the presence of other wool, furthermore ensure, management of standard
processes associated with the cleaning, colouring, design, spinning and production of final

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clothing items that cannot create any harm to the external environment. This is how the
organisation has created valued and at the same time, managed sustainability with the
adoption of environment friendly practices to prevent any ecological harm (Payne, Frow and
Eggert 2017). This is how the organisation has managed to ensure value creation, which has
benefited both the business as well as the clients effectively for All Seasons in Australia.
Organisational structure
The organisational structure, as it could be seen from the previous assignment portion,
has been subjected to the management of various departments including the marketing,
financial, human resources department and also ensure stable business functioning with the
management of sustainable business practices aimed at preserving the nature and create some
positive impact on the environment as a whole (Sengupta, Bamel and Singh 2015).
Considering the various dimensions of the organisation, it is found that the structure of the
organisation enables managing the departments at different levels to facilitate the functions
and processes along with improving the business efficiency too.
Value creation in terms of marketing, people management and financial management
In terms of marketing, the company has developed an online website where the
products and services can be checked by the customers, furthermore, gain accessibility to
these prior to making a purchasing decision (Åkesson et al. 2016). One of the unique feature
of the website has been the virtual reality system, which has helped in allowing the customers
to develop an unique avatar wearing the clothing item that they want to purchase based on
their size, shape of body and image to model. The website managed by the company has not
only facilitated the marketing activities, but also has streamlined the purchases and processes
associated with the delivery of clothing items to the customers (Whittaker et al. 2015). The
company has also tried to keep the third party involvement minimal, due to which, the factory
itself is a centre for distribution, which allowed for shipping the orders directly to the retailers

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and also the customers while making purchases online. The independent retail outlets are the
places where the products and services have been supplied to in Australia and also in North
America, Europe and United Kingdom, which has also favoured the marketing actions and
ensured attraction of new and existing customers as a whole (Jewell, Moore and Goldstein
2013).
The Administrative Theory represents management of departmentalisation, which
ensures management of various activities of the business in various departments to achieve
the common or shared purpose. The purpose and activities have been categorized into
different groups and departments, which further allows for accomplishing the tasks
effectively and within quick time too (Edvardsson et al. 2014). According to Chick and
Handfield (2014), this kind of theory proposed by Henri Fayol laid emphasis on the
management of behavioural factors and ensured minimisation of task time while at the same
time, improved the efficiency of the workforce through effective operational management at
different departments of the organization. This favoured the proper structuring and ensured
that the tasks remain organised and processes are standardised by following the top down
approach. This would also facilitate the management of people at the organisation and deliver
the best performance to achieve the aims and objectives efficiently (Frow et al. 2014).
People management
The management of people at All Seasons meant managing the human resources,
i.e., the employees who are highly skilled and knowledgeable in the management of design to
cutting and machine related operations needed to facilitate the production nit. The staffs were
paid good wages and even were kept motivated and encouraged with the management of
rewards, which further empowered their behaviours and roles to perform to their potential
within the workforce. Due to this, the level of turnover of employees has reduced to a large