Organisational Behaviour

Choose an organisation based in UK

Organisational behaviour

Table of Contents
INTRODUCTION.......................................................................................................................................3
LO1.............................................................................................................................................................3
P1 Analyse organisational culture, politics and power that influence individual behaviour and
performance.............................................................................................................................................3
M1 Critically analyse culture, power and politics of organisation can influence individual and team
behavior and performance.......................................................................................................................6
LO2.............................................................................................................................................................7
P2 Evaluate content and process theories of motivational techniques enable effective achievement of
goals........................................................................................................................................................7
M2 Critically evaluate how to influence behavior of others through effective application of behavioral
motivational theories...............................................................................................................................9
D1 Critically evaluate relationship between culture, politics, power and motivation that enable teams
and organisation to succeed...................................................................................................................10
LO3...........................................................................................................................................................10
P3 Demonstrate what makes an effective team as opposed to ineffective team.....................................10
M3 Analyse relevant team group development theories to support development of dynamic cooperation
...............................................................................................................................................................13
LO4...........................................................................................................................................................13
P4 Apply concepts and philosophies of OB within organisational context and business situation........13
M4 Justify and evaluate a range of concepts and philosophies in they inform and influence behaviour in
both positive and negative ways............................................................................................................15
D2 Critically analyse and evaluate the relevance of team development theories in context of OB
concepts and philosophies influencing behaviour in workplace............................................................15
CONCLUSION.........................................................................................................................................16
REFERENCES..........................................................................................................................................17

INTRODUCTION
Organisational behaviour refers to an important framework that studied the both i.e. an
individual people and the whole group within the business enterprise. It examines the human
behavior at work place and their impact on the job positions, communication, performance,
leadership and motivation. It helps in giving the proper knowledge about the human behavior at
work place and how they contribute to earn higher profits and returns for longer sustainability in
the firm. this report is based on the ASDA that is one of the largest superstore company in
United Kingdom since 1949. It deals in various products like groceries, furniture, cloth, toys,
home wares etc. this reports includes the framework related to power, politics and the culture and
how these terms influences the individual and team work that helps in earning more profits. it
also provide the information related to the motivational theories and teams that helps in
achieving the objectives within the firm. Further it demonstrate the comparison between
effective team and ineffective team and their influence on the achieving the company objectives.
It also includes the various concepts and philosophies that is helpful in encouraging the workers
to give the productive results as well as reducing the employee turnover within the organization.
It is an essential term for every business unit to enhance the performance of individual workers
and whole group so that company can survive for longer time with high profits and
returns(McShane and et. al., 2018).
LO1
P1 Analyse organisational culture, politics and power that influence individual behaviour and
performance
Organisational culture – It refers to the values, assumptions, belief that an individual person
shares to another one that shows its personality and behaviour in the working place. It helps in
maintaining the healthy and comfortable working conditions for staff members so that they
manage and organize their work and gives the productive results to the company. The
organization culture shows the language, vision, policies, strategies that effect and impacts the
individual behaviour. There are various types of culture in context of ASDA that is shown
below(Chumg and et. al., 2016).

 Person culture – It refers to that culture in which a person or an employee feels more
important than the company. In this an individual person is more concerned about
themselves as compare to the organsiation. In this type of culture staff members only
work for money and they have no attachment towards the firm. due to this business may
face loss. In context of ASDA, if a manager can follow this type of culture within the
organization than they face high amount of loss because their individual person work for
their own benefits not for the company. This will positively impact the individual
performance because in this they focus on improving their own personality but it will
negatively impact the team as in this people cannot work as a team and in a cooperating
way (Berry and Dasen, 2019).
 Power culture - This type of culture shows that power of taking decisions are in the
hands of few people or the top management within the organization and they enjoy the
special treatment at workplace. In this employees only follow rules and instructions of the
superior. In ASDA, if manager can adopt this type of culture it shows the autocratic
culture where there is no right to the employees to say and suggest anything at the time of
taking decisions. In this an individual does not feel secure and there is a fear of employee
turnover. But at the same time it helps in quickly taking the decisions(Clay-Williams and
Braithwaite, 2015). This will negatively impact the performance of an individual but it is
positively affect the teams because in this decision can be taken very fast and work canbe
completed in a time frame this will give the productive results.
 Task culture – This is an effective culture that is used in the organsiation to achieve the
task in a team. In this manager of an ASDA, can adopts the task culture where number of
individual are come together to achieve the common task on a desired time. This helps in
maintain the relations between the employees and improves the individual performance
within the working place. It will create positive impact on the individual and group
performance that will give the effective results to the organsiation.
 Role culture – In this type of organisational culture manager can assign task as per the
ability and capability of an individual person to perform a task on a time with an effective
way. in this employees can willingly accept the challenge of work according to their
interest. In this every member is responsible and accountable for tier work. For example-
in ASDA, if manager can assign the task according to the individual capability and

interest than they give the productive results to the company in this power is included
with responsibilities in this type of working culture in the firm. This type of culture
positively affect the individual and teams because in this task can be assigned as per an
individual ability and capability so that task can be achieved and individual get motivates
to work effectively (Welch, 2016).
By evaluating the above culture ASDA, could use the role culture so that every individual can
perform their task in an effective way because they assigned that work in which they are capable
for doing in a right way and feel satisfied for doing this. It will maintain the teams’ decorum and
achieves the profits in an appropriate manner.
Organisational power – It refers to the study of an ability to influence other people to make
things happen according to the individual person perspective. It also affects person behaviour
and the resources of an business enterprise. In this manager has the ability to control all the staff
members to work as per their demand in a effective manner. It helps in manages the things in the
working place and influence the other people to work. With reference of ASDA, there are some
types of organisational power that will affect the business and the working environments are as
follows(Burrell and Morgan, 2017).
 Coercive power – It refers to that power in which an individual is forcing someone to do
a task and it is opposite to reward power. This demotivates the employees’ morale and
because of this they cannot work effectively and efficiently. This notifies them to develop
and modify their skills and experience to fulfill the requirements of the business firm. in
this top level manager can force the employees to work without their interest that does
not give the positive outcomes but shows the negative impressions towards the company
by employee side. In ASDA, if manager could choose this type of power than they create
a negative working environment in the place of working and its effect the staff members
performance and shows their dissatisfaction towards the company(Homberg, Vogel and
Weiherl, 2019).
 Reward power – It is most used type of power that used rewards, training opportunities,
perks and new projects and task. In this manager of a company offers rewards in two
ways such as financial and non financial rewards. In this manager of a organization can
encourage and motivates employees for good work so that they get returns according to

their achievements. In ASDA, this reward power helps in improving the individual
performance and group performance that gives the positive and effective results to the
company profits and growth. It will also reduces the employee turnover and
dissatisfaction in achieving the targets. It also positively impacts the individual and group
performance so that task can be achieved in time and in an appropriate manner (Farrell,
Simpson and Rothman, 2015).
Organisational politics – It refers to a informal and unofficial efforts to convey the ideas and
influence the business and its employees towards their ideas and achieve the task. Politics in the
enterprise contains both positive and negative factor. Like if a manager can use and adopts the
politics in a favour of staff members and then it refers to the positive politics and if they could
use the politics in does not favor the organsiation than they decreases the productivity as well as
performance of an employees(Junaid and Haar, 2015).
 The rocks – It refers to that type of politics in which employees make a partnership to
the high level of team members to strong their image and power within the particular
department. It shows the interactions between the formal authority and the staff members
that contains the roles and responsibility for individual. In ASDA, if employees tie a knot
with their superiors than they feel secured and it will enhance the performance of an
particular person but at the same time it reduces the other employee morale of good
working.
 The high grounds – In this if a person contains the high grounds in the dispute than it
will take the advantage of it. It is an ethical that shows the status to easily recognize in
the crowd. In context of ASDA, If manager is the head of the politics than they specifies
various plan and policies by rewarding their employees for their good work. it will
enhances the overall performance of an individual and gives the best results to the
company for their longer sustainability.
M1 Critically analyse culture, power and politics of organisation can influence individual and
team behavior and performance
By using above data related to organsiation power, culture and politics it is to be
evaluated that ASDA can choose those culture, power and politics that encourage the individual
person for give their best and increases the profits and market growth of the company. in this

manager could adopts the role culture in their working place this gives the effective results as
every staff members work effectively and efficiently. By using the power they choose the reward
power this will encourage and motivates an individual to do their best and it also enhances the
behavior of an individual towards the effective working. In this it is to be evaluated that if
positive power adopts within the firm than it gives the positive results as they improve the
individual performance and team behavior so that it gives the effective results. It also helps in
gaining the competitive advantage in a long term survival of a business enterprise (Maio and et.
al., 2020).
LO2
P2 Evaluate content and process theories of motivational techniques enable effective
achievement of goals
Motivation - It defines as a phenomenon that shows the needs, wants and desires of an
individual person to get something. It is a process of stimulating the person to accomplish the
specific task in a desired way. A person can be motivated according to their needs and wants. A
manager of a ASDA, can encourage their employees for good work by using two motivational
theories i.e. content theory and process theory. It can be describes below.
Content theories
This type of motivation theory explores the various factors that show the aspects which
motivate an individual person. It focuses on “what” and it is the basic theory of motivation. On
context of ASDA, manager can adopts the Maslow’s need hierarchy theory to motivate the staff
members for effective works. By using this model of theory manager can know the needs and
wants of an individual person so it is easy to encourage them for accomplish the work on
time(Salas-Vallina, Alegre and Fernandez, 2017).
Maslow need hierarchy theory- This type of theory refers to the psychological
framework that encompasses the five tier functions of basic human needs. It is shown in pyramid
form where psychological needs are the lowest level needs and self actualization needs is the top
level needs. In this a person firstly focuses on the core needs and then goes beyond after
fulfilling the previous all needs. To satisfy the employees needs manager of respected company

can fulfill the basic needs first that was shown in the hierarchy and then go top of the pyramid. It
can be shown below(Katou, 2015).
 Psychological needs – These are the core needs that shows the survival of human being
such as water, sleep, cloth, shelter, food etc. it above these needs are not fulfill than a
person cannot work properly. For example- In this manager of ASDA, can fulfill the
basic needs of their employees so that they work effectively and efficiently by providing
them timely salary and as per their work. so that they encourage towards the good work
and give them healthy and friendly environment so that they can share their problems
easily and improve their behavior of working that gives positive outcomes to the firms.
 Safety needs – This need shows the safety level that an individual feel at the time of
working in the organsiation. In context of ASDA, if manager can provides the job
satisfaction to their employees than they cannot leave the company and at the same time
give the effective outcomes for the company life. In this manager can give the right in
decision making process and provides some types of insurance so that they feel secure at
their job and work with free mind.
 Belongingness and love needs- After satisfying the above two needs now this need take
a prominent position in this hierarchy table. In this manager of a ASDA give their
employees a recognition and also rewards for their good work and develops a team in
which an individual work for common interest. At this time they make friends and work
can be done in an effective and efficient way. In this they use the real time recognition so
that employee’s gets maintain their relations and develop their work for achieving the
targets. This motivates in an effective way because every employees feel secure with
good relation with their team members that gives the productive results to the company.
 Esteem needs – In this level a person is focus when all the above needs are satisfied, it
shows the esteem for oneself and reputation that is gain from other person. In context of
the ASDA, manager can provide a higher job title by promoting them on higher position
because of this it will increase the performance of an individual in the workplace and also
motivates and encourage other employees for good work.
 Self- actualization needs- It is the last level needs and shows on the top level hierarchy
that includes the peak experience, self fulfillment and the individual growth. In this
employees of ASDA, can know their strength of work and work on that only to became a

specialist on their work. it will helps in to reach the higher level where they want to go
and this needs regular practice and self control so that it give creative results to the
organsiation and society.
Process theories
This type of motivation theory suggests the psychological processes that forces the
motivation and it is based on “HOW” assumptions. It shows the people perceptions about the
working culture and environment in which they work. In background of ASDA, as a process
theory manager colud adopts the Vroom Expectancy theory that is shown below(Mohammad and
et. al., 2015).
Expectancy theory – It is a type of motivation theory that is proposed by Victor Vroom
in 1964. This theory separates the various terms like efforts, results and performance. this theory
is explained in background of ASDA below(Cacciattolo, 2015).
 Expectancy – this level generated the idea related to the amount of efforts that an
individual make for increasing their performance. For example-In this manager of a
ASDA, can provide the right resources to the appropriate candidates so that task can be
accomplished with employee interest. In this harder a person works better the results gets.
If staff members work best it helps in enhancing the morale and profits within the
company. It shows the learning incentives where employees who are interested to
enhance their knowledge related to the particular activity manager provide them so that
they works harder in future also and gets the best results. Provides the best and healthy
culture where everyone can engage towards their work and shows their understanding
with the other persons.
 Instrumentality- This suggests that if a person can work better than it will receive the
desired outcome. In this manager of ASDA can assign some rules and divides the task
according to the ability if the employees complete the task without breaking the rules in a
desired time and in a effective way then it will get the returns in a monetary or non-
monetary terms whatever the person wants.
 Valance – It is the last step of this motivational theory which shows the value that an
individual puts on the outcome. In this manager of ASDA, gives the benefits to their

employees for their best work according to their needs and wants. If they want extra
money for good work than manager offers that and if they want some other monetary
value than they offers that. It will motivate them for good work and enhances their
performance for future basis.
M2 Critically evaluate how to influence behavior of others through effective application of
behavioral motivational theories
From using above models and theories of motivation it is to be evaluated that Maslow
need hierarchy theory and Expectancy theory helps in understanding the basic need and wants
that fulfils the personal needs of an employees. Here members of ASDA can motivate by various
personal benefits like perks, leave incentive, accommodation facility etc. In this they offers the
healthy environment, rewards for good work, promotions, transfers etc. which helps in employee
retention and gives the effective results to the organization. it influences the individual and team
behavior to work effectively so that company can stay for a longer time period. In this
motivational theories Maslow create a positive impact on fulfilling the basic need of the
employees so that they give productive results to the company it is very effective in UK but not
applied in the Africa and Asia countries. Whereas expectancy theory place an positive impact to
improve the individual and personal performance so that they will give the effective results to the
company. it will negatively affect the team mates sometimes because in this individual can only
focus on improving their own skills and get the effective results without focusing on the team
members.
D1 Critically evaluate relationship between culture, politics, power and motivation that enable
teams and organisation to succeed
To the above report it is to be critically evaluated organisation power, culture and politics
plays an important role in the company. Here motivational theories give the major contribution
to fulfill the demands of the firm earning profits by satisfying the individual needs and wants.
These terms helps in encouraging the person to work in a team for achieving a task in a specified
time. The relation between this aspects helps in succession of an business firm and their longer
sustainability in the marketplace(Avota, McFadzean and Peiseniece, 2015).

LO3
P3 Demonstrate what makes an effective team as opposed to ineffective team
Team – It refers to a group of an individual person who work together for achieving a common
goal in a desired time period. They have number of person with differentiation in skills that
coordinates for generating higher profits and returns in the firm. in context of ASDA, there are
various types of teams that helps in achieving the task and enhance the profits(Gabriel and et. al.,
2015).
 Functional team – This type of teams are made on a permanent basis that includes
different department and fulfills different responsibility within a team to achieve a
common goal. In this type of team manager and the superior are accountable for
assigning the task because every members reports to them and they assigns the task as per
the ability and capability of a person.
 Problem solving team – It refers to that team which is made to solve a particular
problem within the organization. In this manager can make a team for a experienced
employees so that they give innovative solution to solve the problem. It can be made for a
very short period of time when the problem occurs.
 Virtual teams- it refers to that team in which members are physical present in different
locations and coordinated their work with the help of technology so that they make a
proper coordination in task and make a balance in the organisation.
All these types of teams can be used by the ASDA as per the demand of the situation in this each
type of team is helpful in achieving the task on a desired time. To maintain the healthy
environment and relation within the working place it is very important to make a team as per the
situation so that they give the effective results and enhances the performance of
employees(Zaraket and Halawi, 2017).
Comparison between effective and ineffective team
Basis Effective team Ineffective team
Concept This type of team showcase
the foundation of success and
improves the working life of
It refers to that team where
conflicts may arise and there
is no clear and understanding

an individual person so that
task can be achieve and give
an effective results.
vision that is transmitted to the
employees so that they work
on it.
Communication Here, communication is done
on a two way. it means
manager can listen the
employees problem and
employees can follow the
rules and regulation that is set
by the leader. It will motivate
them to good work(Dutta and
et. al., 2015).
In this there is only one way
communication where only
manager can give orders and
assigns the task there is no
right to employees to say their
problems. It will demotivates
the staff members
performance to work in a
team.
Culture In this organisation follow the
friendly and healthy culture
that and environment where
everyone work with zeal and
share their problems easily. It
will enhance the performance
of an individual person.
In this company follow an
autocratic and power culture
where no individual can
suggest and give their ideas
this shows the negative
environment and it negatively
affect the employees
performance.
Tuckman team development model
This model was established by the Bruce Tuckman since 1965 that is famous for
developing the team for completion the project. In ASDA, manager can use this model to
develop the team so that everyone enhances tier performance and give their best. It includes five
stages that can be shown below(Dunphy, 2016).
 Forming – It is the first step in which team is assembled and work can be allocated. In
this no team member can know each other. In this ASDA, manager can assemble the
entire individual who are included in a team in a room and conduct a orientation program
so that every member can know each other and it is easy for the manager to assign the
task and achieve the goal. The positive impact of this step is that it helps in recognizing

all the members in an organisation but it also impact in an negative way because in this
all members can think superior from the other person.
 Storming – It is a stage where team members can suggest the ideas and out of various
ideas manger select the best one. Due to this sometimes conflicts may arise and every
member can stuck between this phases. In this manager can set some rules and guidelines
that is follow by the employees so that it reduces the conflicts among them(Canning and
Found, 2015). Conflicts can be shown as an negative impacts but the rules and
regulations that was processed in an business firm helps in reducing the conflicts and
maintaining the collaboration.
 Norming – In this team members work as a harmony nature like working together and
they mutually decides the work as per their ability and capabilities. In this manager of
ASDA, can encourage them to take decision on their own about the task completion so
that it gives the effective results this will showcase the positive results and also eliminates
the conflicts but develops the prominent team.
 Performing – In this step manager of a ASDA can share and communicate the vision and
mission so that task can completed in an effective way. in this they encourage and
motivates every individual to work their best so that company earns a high profits if the
goal can be accomplish on the basis of set vision and mission. This term is very effective
in every types of teams and helps in achieving the targets.
 Adjourning – It is the last stage where the entire task can be achieved and team can be
dissolved. In this manager of a ASDA, can take a feedback so that in future this mistakes
can be avoided. It helps in achieving the task in asset time. And at this stage they share
what they have experienced in doing the task till end.
M3 Analyse relevant team group development theories to support development of dynamic
cooperation
By analyzing the above report it should be evaluated that if an organisation follows a
effective team than they earns a higher returns and long term survival of the firm. It also
enhances the individual performance of work that gives the productive outcomes to the solutions.
In this they develops the teams as per the needs to achieve the task on time and for maintain the
relations between the team members they could choose the Tuckman theory this helps in
maintaining the relation and reducing the employment turnover and conflicts so that it gives the

positive outcomes to the problems and enhances the individual behavior to do their best for
whole life of the company(Weng and et. al., 2015). The team development model can helps in
making the effective team where leader and manager can use the motivational theories that helps
in improving the work and get the productive results. Here every type of teams plays an effective
role by showing the great results because in this teams can be motivated and assigned the task as
per their skills and capability.
LO4
P4 Apply concepts and philosophies of OB within organisational context and business situation
Organisational behaviour refers to the determination and study of human behaviour that
relies on different concepts and also focuses on the various working styles and manner of
employees. In relation to determine the behaviour of subordinates Asda use path goal theory
which is helpful in analysing the particular goals and objectives to enhance the motivation and
morale of employees. Despite from this it is useful in offering guidance and also gives light to
career path to the Employees in order to make them more competent and productive for the
company. Therefore to determine the achievements of company four prominent paths are
discussed as under(Mesu, Sanders and van Riemsdijk, 2015).
Directive: It clarifies the behaviour of leader in this theory as through this it define the
proper situation for the employees which is expected for them and how to perform the task. It is
considered as the most appropriate and prominent style which foot positive impact on the
behaviour of employees. In this context leaders guide their employees and also clarify them
regarding the Expectations the goals which they need to achieve and prominent way to attain
these goals. Therefore two managed teams in more prominent way the leaders of Asda instruct
their employees and also clarify goals and objectives to each and every individual.
Supportive: It defines that leaders are more supportive towards their employees as they
developed permanent objectives that are easily achievable for the employees and also provide
guidance to them in more friendly way. According to this the leaders of company are most
supportive and friendly towards their employees and also develop and maintain healthy relations
with them in order to motivate and boost the moral. Moreover it is more prominent for Asda in
those conditions in which employees get complicated and difficult task. Therefore the managers

of Asda use this theory only when they are confident regarding their employees as that individual
can perform that particular task more prominently and effectively in order to achieve desired
outcome.
Participative: In this context the leaders of Asda include their subordinates in decision
making procedure that is useful in developing and improving the performance level that helps in
boosting their moral productivity and achieving desired result. Due to this the relationship
between is subordinates and managers automatically gets healthy and the leaders will also
consider the suggestions and opinions of other employees within the decision making process
because they consider employees as the Asset of company. Moreover it is useful for those
employees that are quite experienced and trained in order to take critical decisions as lot of work
pressure and conflicts leads to delay in the work because of decision-making conflicts.
Achievement: In this context the leaders of organization set Complex standards for the
employees beginners they consider their employees competent and skilled enough to perform the
particular job role. Despite from this it put negative impact on the frame of mind of employees as
they start thinking that they do lot of work without proper guidance that leads to discourage
them. It is best suited for Asda in those situations in which employees are highly skilled and have
professional and technical knowledge to perform particular task.
Therefore, considering the above discussion it is analyzed that leader has various paths by
which they can manage the whole team by considering and evaluating the various situations.
Moreover, it is determined that at the directive stage a leader provide suitable direction and
guidance to its employees that boost their morale. Along with this, supportive a leader supports
its employees by analyzing their state of mind and developing healthy relationships with them.
Despite from this, participative stage leader involve its employees in decision making process
and always consider their knowledge and skills while delegating task. Lastly, at achievement
employees get tasks according to their expertise and specialist skills that lead to develop
motivation among them.
Social capital theory: This theory is useful in analyzing the factors that tends to who developed
and increase the human capital towards the organization with few prominent resources that are
offered by top level management and authority towards their employees. Due to these prominent

resources employees can easily improve and enhance their performance for the development of
both company and themselves. In the context of Asda they can implement social capital theory in
which the operations and human resources both are effectively work regarding the arrangement
and allocation of resources for the growth and development of company(Chinomona and
Dhurup, 2016).
Resistance theory: This theory is based on the political and legal factors thoughts and
perspective that are developed on the grounds of individuals and groups. It refers to the primary
Political Theory that defines the norms and policies within the modern period of time that exist
in the company towards their employees. In relation with this with the help of this theory Asda
can easily influence their employees in terms of policy fluctuations in prices growth and other
relevant factors. Moreover some factors that reflect the autonomy of the perspective of company
including constant and contract right of Defense just war and resistance.
M4 Justify and evaluate a range of concepts and philosophies in they inform and influence
behaviour in both positive and negative ways
By considering the discussion on the leadership theories it is analysed that Path goal
theory social capital and resistance theory are useful for the company in order to describe the
prominent skills for the enhancement of leadership within an organisation according to the
perspective of employees. In this context the retailer industry named Asda in which the excellent
relationship skills are required according to the number of employees and Organisation which is
required for the enhancement of employee’s behaviour and attitude employees in which they can
implement and execute their efforts in order to up bring the productivity towards the desired
result and growth of company. In this context various theories has there on understanding
towards the manager leadership and their implementation to deliver the prominent result in more
effective way that directly enhance the growth and success of company among its competitors
and market as wel(Such and Mutrie, 2017).
D2 Critically analyse and evaluate the relevance of team development theories in context of OB
concepts and philosophies influencing behaviour in workplace
By evaluating the overall performance of Asda, they need to make proper utilisation of
prominent theories concepts and philosophies regarding the functions of business. In this context
various theories are used in order to enhance the level of cooperation and collaboration within

the team to develop the productivity and performance of organisation. Due to this it leads to
improve the sales and performance in more prominent way. Along with this it also motivate the
manager of Asda to provide prominent motivation and satisfaction to the employees that is
beneficial regarding their performance and productivity in relation with competitors.
CONCLUSION
Thus, it is concluded that organisational behaviour has different theories and concepts that
are useful for company to analyse the overall behaviour of employees to motivate them and
improve their overall performance and productivity. In terms of this, by considering the
implementation of different models these all are concerned with the culture, power and politics
in order to enable an organisation to maintain healthy working conditions for their employees.
Additionally, Tuckman team development theory is used to offer equal opportunities to their
employees as it develop the overall performance and productivity of employees. At last, by
considering the motivation factor for the company, it develops enhanced level of satisfaction to
improve the sales of company and enhance the reputation of company by considering the
dynamic business environment.

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