Organisational Behaviour - Individual Report and Reflective Component

Organisational
behaviour

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CASE STUDY – 1...........................................................................................................................3
CASE STUDY – 2...........................................................................................................................4
CASE STUDY – 3...........................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Organisational behaviour refers to the overall study of the human behaviour relative to
organizational structure. It focuses on the connection between an organisation and the human
behaviour of its employee's (Patching., 2019). The primary objective of organisational behaviour
is to effective understand human behaviour and develop suitable strategies in order to ensure that
human resources of an organisation are effective in their operations. The following report is
based on BrewDog organisation which is a multinational brewery and pub chain based in Ellon,
Scotland. To following report will focus on various issues that the organisation has encountered
in its business operations. In addition to this the report will also provide suitable
recommendations to the organisation in order to solve the issues it has encountered.
MAIN BODY
CASE STUDY – 1
The following case study focuses upon the issue of cultural fear at the organisation of
BrewDog. The organisation was established upon the rotten work culture resulting in a toxic
work environment for the employee's. This form of work culture has a negative impacted not
only ther performance of the employee's at BreDog but their psychology along with behaviour as
well. The work culture at BrewDog forced many employee's to leave the organisation and voice
their concerns relative to how the organisation treats its employee's. The organisation lacked
effective engagement with employee's as well as failed in providing a harmonious work
environment leading to conflicts between the management and workforce. The situation force the
Co-founder of the organisation to issue an apology to employee's relative to their treatment and
addressing the issues of toxic work place environment. The case study further pointed out that
the organisation failed to address the issues of their employee's and directed their concerns under
the aspect of low employee performance in order to cover their tracks relative to a toxic work
culture and environment. This caused massive impact on the brand image of the organisation
along with its major stakeholders such as investors along with their loyal customers.
Recommendations
As per the reports, BrewDog has allegations of threatening their employees. It has been
claimed that they do not live up to the values , have fake marketing designs, and a culture of
hatred. This culture of organisation will result in poor decision making , lack of communication,