Motivational Theories and Techniques in Organizational Behavior

Organisation Behaviour

TABLE OF CONTENTS
P2. Motivational Theories and Techniques.................................................................................3
REFERENCES................................................................................................................................1

P2. Motivational Theories and Techniques
Motivation is the procedure which initiates, conduct, and supports goal oriented behaviours. It is
essential for Richer Sounds to keep its employees motivated because when they feel motivated
they are enthusiastic and takes pride in their work which increases their productivity and will
contribute in Richer Sounds growth. There are various motivational theories proposed by many
psychologists which explains how motivation works for different individuals in an organisation,
it varies person to person , works at different times, which ultimately affects their behaviour
(Robescu and Iancu, 2016). Generally, there are two most common types of theories content
theory and process theory discussed below -
CONTENT THEORY – Content theory is also known as need theory because it focuses on
‘what’ motivates the employees in organisation, it tries to what are needs and wants of
individual through which they can be motivated. Content theory comprise of many theories like
– Maslow’s hierarchy of needs, Alderfer’s erg theory of needs, Herzberg’s two factor theory and
Mcclelland’s theory of needs. But the most common type of theory Maslow’s Hierarchy of Need
is discussed below –
MASLOW’S HIERARCHY OF NEEDS
Maslow’s hierarchy of needs was proposed by Abraham Maslow in 1943, in his paper ‘A theory
of Human Motivation’. Maslow’s Hierarchy of Needs theory suggests that the before fulfilling
the advance needs, people are motivated when their basic needs like food, safety, love and self
actualisation are met. There are five different levels in Maslow hierarchy of Needs Theory
described below-
1. Physiological Needs – These are the most basic essential needs of individual like
food, water, air, clothing and shelter without it human body cannot function
properly. Richer Sounds, must make sure that its every employee physiological
needs are fulfilled as all other are secondary if needs are not met.
2. Safety Needs – After the most basic needs are satisfied, the need for safety arises
where individual wants safety and security of his life (Anderman, 2020). Richer
Sounds must make take care that they provide good work environment and
minimum basic pay to every individual so that his safety and financial security
needs are met.