Contents INTRODUCTION .3 TASK 1 3 Culture in line3 TASK 2 4 How culture improves organizational effectiveness with a focus on communication 4 TASK 3 6 The role of culture on employee motivation 6 TASK 4 7 How the company could use the culture of the organization to further enhance its success.7 CONCLUSION 9 REFERENCES11 INTRODUCTION Organizational behavior or organizational behavior is the study of human behavior in organizational settings, the interface between human behavior and the organization, and the organization