Organisational Behaviour: Impact of Culture on Communication, Motivation, and Organisational Effectiveness at Unilever

ORGANISATIONAL
BEHAVIOUR

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Section 1...........................................................................................................................................3
Edgar Schein model for organisational culture............................................................................3
The way culture improves organization effectiveness in context of communication..................3
Role of culture in employees motivation.....................................................................................4
Methods to enhance the organisational culture............................................................................5
Section 2...........................................................................................................................................6
Organisational culture at Unilever...............................................................................................6
Unilever way to improve organisational culture by communication ..........................................7
Cultural role in employees motivation in Unilever ....................................................................8
Ways to improve the organisational culture of Unilever ............................................................9
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Organisational behaviour studies how human behaviour changes with the change in the
organisational setting. An individual's behaviour is judged while they are performing their
organisational roles (Buchanan and Huczynski, 2019). Here the whole consideration has been
given towards predicting, understanding and controlling behaviour of human being while they
are in the organisational set up. Both individual and group behaviour form part of the study of
organisational behaviour. The organisational behaviour aims to understand the impact of work
environment on performance, communication, leadership and motivation level. Here in this
report, on the basis of Unilever Plc based in UK, the discussion will be done with regard to
theoretical model of organisational culture. Also, this report includes the impact of culture on the
effectiveness of organisation, motivation and how management can ensure success through
opting impressive organisational culture.
MAIN BODY
Section 1
Edgar Schein model for organisational culture
In the model so proposed by Edgar it is mentioned that the culture development in the
organisation is not a single day activity, it is automatically developed within the organisation due
to the outcome of long term managerial efforts (Coghlan, 2021). Also, the experience of change,
external environment and solving complex problems leads to the development of organisational
culture. As it is the fact where by gaining from previous experience and changing our behaviour
accordingly contributed to the culture development at the workplace.
The way culture improves organization effectiveness in context of communication
The organisational culture is a combination of expectations, values and practises which
instruct the information regarding the team members (Schein, 2019). Communication in
organisational culture play a vital role in effectiveness, as it assist to develop better coordination
and bonding among the employees of the organization. The way employees interact with each
other and perform their individual task, moreover the organisational culture of company
contribute a lot to make effective communication within organization. There are different models
which are being used by various companies to improve their communication.

Transactional model of communication
As per this model of communication, the method of communication where communicators are
generated the social experiences in the context of culture, social and relational (Loewenstein,
Barroso and Phillips, 2019). This model says that communication is not just sending and
receiving the message or information it is much more than that. The organization who use this
model usually create a relation between the employees who are working over their. They also
sort an intercultural alliance which is developed by interacting people with different identities or
cultural background work jointly to promote the peace, understanding of intercultural aspects.
The role of sender as well as receiver is totally different from the other model and approaches of
communication. Basically the culture is improved with the help of transferring the necessary
information to the employees. With the help of this approach the organization can improve the
productivity of the company it also helps for better coordination.
Role of culture in employees motivation
The organisational culture assist to play a great role in development and maintaining the
inspirational and motional level within the employees of the organization. The people who are
working for the company is being motivated from inside themselves as per individual basis and
externally by manager or leader of the company (Van Ruler, 2018). The employee can develop
its best potential when the culture also assist the employee to be motivated towards the work.
There are different types of model which can be used by any organization to get competitive
advantages one from them is:
Maslow's hierarchy model
This motivational approach is being developed on the idea of hierarchy of needs as human are
having different types of needs so this model has five stage with various types of needs of the
employees through which they are motivated (Suyono and Mudjanarko, 2017). According to
hierarchy concept the people are being motivated when their basic needs are fulfilled. This
model shows five levels to motivate the employees within the organization. The culture uses to
influence the motivation of the employees as when the organization is having a higher
performance culture than employees are also being motivated higher. The different levels of
these models are: