This assignment discusses the influence of organizational culture, politics, and power on individual and team behavior and performance. It explores different types of organizational culture and their impact on behavior. It also evaluates the ways in which motivational theories and techniques enable effective achievement of goals in an organizational context. Additionally, it critically analyzes ways to influence the behavior of others through the application of behavioral motivational theories, concepts, and models. The assignment focuses on Primark, an Irish fast fashion retailer, as a case study.