Organisational Behaviour: Importance of Culture and Employee Motivation

Organisational Behaviour

Executive summary
The entire report focuses on the organisational behaviour of Unilever. This report states
about the importance of culture. Various theories of culture have been discussed in this report.
Role of culture on employee motivation is being mentioned in this report.

Table of Contents
Theories and model related to culture and human behaviour .....................................................4
Importance of culture in organisation effectiveness....................................................................5
Role of culture on employee motivation .....................................................................................7
Company uses the culture of the organisation.............................................................................8
REFERENCES..............................................................................................................................10
Introduction
Organizational behaviour is the behaviour of workforce in the organization. Their
behaviour can influence the growth of company. It is the method through which group and
individual performance are studied (Gelfand and et.al., 2017). It shows that how individual acts

within the company. Unilever is the multinational company. This company is known worldwide
for its wide product portfolio. They are well-established in FMCG sector. This report will discuss
the culture with theoretical model. It will identify that how culture improves organizational
effectiveness and the role on employee motivation. It will also discuss that how company will
use culture of the company to improve its success.
Theories and model related to culture and human behaviour
The culture of an organisation describes the way of behaviour which is being done by
then employees who are working in the organisation (Wood and et.al, 2019). Culture can be
positive and negative but it totally depends on the behaviour of employees. As Unilever is one
of the big brands and they have to make sure that they should maintain a good culture because
culture affects the human behaviour. If then culture of the organisation is positive it will
directly impact the behaviour of humans and employee who are working there. But there are
some theories have been propounded which assist the organisation to maintain a good culture.
Conflict theory
This theory has been discovered by Karl Marx, who said that the major issue which
impacts the work culture of the organisation is conflicts. It very usual in the organisation that
people want promotion and they always try to get all the performance appraisal and benefits
therefore employees always face healthy competition. As per the Max conflict is very common
and unavoidable aspect which can take place any time anywhere. As Unilever is one of the
reputed company and they don't want conflicts at their workplace because at the end they harm
the reputation and work quality of the company, which will directly impact the human behaviour
in the company. Employees do not share necessary information with other employees due to
having bad relations so the conflict theory states that one of the major reasons which impacts the
human behaviour it can be communication. Lack of communication causes conflicts in the
organisation and this affects the culture as well.
Symbolic interactionism theory
This theory takes place on very micro level but sometimes it may arises in the big
organisation like – Unilever (Balwant, 2018). This theory focuses on the relationship among
employees. This may arises due to the communication.
With the help of communication, employees exchange their views and opinions to each
other and try to come on a mutual decision. So that they can attain their individual goal and the