Organisational Change Development Plan

Leadership and change
management

Contents
TASK 1: INTRODUCTION............................................................................................................1
TASK 2: INVESTIGATING CASE SCENRIO AND ANALYSING SEVERAL CAUSES FOR
CHANGE AND TYPES OF CHANGE EXPERIENCED .............................................................2
TASK 3: ANALYSE THE CHANGE SITUATION LOOKING INTO ITS
ORGANISATIONAL, CULTURAL AND SOCIAL DIMENSIONS. RECOGNISE THE
IMPORTANCE OF CULTURE AND ITS ROLE IN RELATION TO CHANGE. DISCUSS
THE LINK BETWEEN POWER, POLITICS AND CONFLICTS AND THEIR EFFECT ON
CHANGE.........................................................................................................................................4
TASK 4- RECOMMENDATIONS FOR LEAD AND MANAGE ...............................................6
TASK 5: CONCLUSION................................................................................................................8
REFERENCES................................................................................................................................9

TASK 1: INTRODUCTION
The only things that is constant in business environment is change as customers needs
and preferences are constantly evolving. If a company failed to evaluate and implement these
changes in organisation then it might lose its competitive advantage in market. Change
management is a strategic measure and utilization of knowledge, equipments and resources to
effectively face the changes happening in organisation. But it is not easy for organisation and its
employees to adapt to organisational change and sometimes it might impact on their
performances and efforts. Organisational change can be described as the activities a firm
undertakes to modify essential aspects of company, its beliefs, infrastructure or cultures. It is
done to bring revolutionary change in success and growth of company. Change in organisational
level impacts all the individuals and teams of company (Aitken and von Treuer, 2020).
Therefore, it is important for organisation to manage change effectively which can increase
employee morale and drive positive teamwork. These factors have the power to positively impact
productivity and quality of workforce and minimise unnecessary costs. Effectively adopting
changes in organisation facilitates the company to maintain a fix state of development allowing
employees to remain motivated and dedicated while implementing new techniques and
programmes.
The case study provides information about a German company named Aesch AG, which
is one of the leading healthcare industry suppliers that assists institutions of healthcare with
several diagnostic system and information technology system. Anna Frisch is a newly appointed
marketing director of the company who assess that the company demands various change in
order to be more profitable (Choromides, 2018). The aim of this report is to evaluate those
necessary changes and major causes that demands those changes. Aesch AG is facing the
marketing and promoting of its products due to changes in external business environment. The
new CEO attempt to bring required changes in marketing of products and the resistance of
various departments as they fail to see the importance of those modifications has been assessed.
1