Project on Leading and Managing Organisational Change - BSBINN601

This document presents a comprehensive project on leading and managing organizational change (BSBINN601), addressing various facets of the change management process. The project includes an assessment cover sheet with student details, followed by detailed answers to written questions exploring change management models, communication strategies, organizational behavior, and the external environment's impact on change strategies. It outlines the main components of a change management project plan and potential barriers to change, along with strategies to address them. Part A of the project focuses on identifying change requirements and opportunities, including business objectives, required changes, and stakeholder consultation. The student identifies strategic change needs, analyzes the external environment, and proposes a change management project plan with goals, deliverables, and risk management strategies. The project covers key aspects of organizational change, providing a structured approach to understanding and implementing change management principles. The document also includes references to support the analysis and recommendations.

ASSESSMENT COVER SHEET
Student Name: SANPREET KAUR
Student ID: GBC180022
Contact Number: 0424335644
Email: [e-mail]
Trainer / Assessor Name: MARIAM
Qualification: BSB61315 Advanced Diploma in Marketing and Communication
Unit of Competency: BSBINN601 Lead and manage organisational change
Assessment:
☑Project
☑Part A
☑Part B
☑Part C
Due Date: Date Submitted:
If your assessment is being submitted after the due date, please attach a copy of the written
confirmation of extension received from your assessor.
Declaration: I have read and understood the following information at the
beginning of this assessment guide (please tick):

☑Submitting assessments
☑☑Plagiarism and referencing
I declare this assessment is my own work and where the work is of
others, I have fully referenced that material.
SANPREET KAUR 12/09/2019
Name (please print) Signature Date

ASSESSMENT 1: WRITTEN QUESTIONS
Question 1
(a) Explain the meaning of the following change management model: (approx. 50 words)
Objective based change management cycle
This model is la continuous model that focus to introduce the specific objective to make the change
in the organisation (Lewicki, Barry & Saunders 2016). The following processes are connected from
the identification of the potential risk to analysing the risk effect and priority with the introduction
of change process suitable to use to introduce the required change (Hayes 2018).
(b) Why is change management usually seen a cycle?
Change management process is usually seen as cycle to show that like a wheel it has no end.
Organisation implying change needs to follow a variety of steps and these steps are relevant to
each other. In last step after applying change leader monitor the outcome inefficient he again
plans to make change and the process continuously move on like a cycle (Roupnel, Rinfre &
Grenier 2019).

Question 2
Describe at least six (6) strategies (methods) for communicating and embedding change.

1. Be specific
To gain the trust of the employee’s leader needs to communicate very clearly on every
aspect of the change management. (Abada 2019)
1. Consider all effects of the change
Making a change is very sensitive for the organisation in this case a manager needs to use
communication as heal to the emotions of the employees (Jones 2017).
2. Assure the benefits to the employees
Communication can be used as the source to interact with the employees discussing about
the benefits of the changes in their interest. Hence communicate to the employee using his
beneficial method this will result in the acceptance of the change (Farag 2017).
3. Consider the source
Leader can use effective channels to communicate the top and the team like various media
channel including E-mail, company communication apps and home mailings.
4. Formalize information flow
Leaders should build a bridge of information so lack of information will not appear and
the correct information will be delivered to the team members (Kitchen & Finbarr 2002).
5. Use two way communication
Management is not only meant to instruct the team but it is responsible to guide the team.
A leader needs to use two way communications where they can deliver the information
and can take back the feedback from the employees (Cook 2015).

Question 3
Organizational behavior
People are the source of the success of any organisation. Individual behave different from the
society at their working place they are affected by various factors. Organisational behaviour is a
collection of individual as well as behaviour of individual with a groupInvalid source specified..
Any change in the organisation affects the individual in many ways. An individual can resist the
change and this behaviour can impact the change strategies (Jones 2013).
External environment
Organisations exist in the environment where it needs to deal with many factors like legal,
political, social and economic factors (McKibben 2017).
 Sociological factors- Every organization have to deal with corporate social responsibility
in the society. Whenever it plans to implement any change it needs to focus on the culture
and values of the society where it exist and the corporate social responsibility of
organization towards the society (Elsemore 2017).
 Legal factors- Law forms the society and deals with the rules and regulation that an
organisation needs to follow. When an organisation implements any change it needs to
consider that the change may not cause any damage to the rules and regulations of the
legal aspects (Hornstein 2015) (Cook 2015).
Explain how organisational behaviour and the external environment can impact on change
strategies. Consider at least two (2) impacts for each)
Question 4
Describe the main components of a change management project plan.

Execution of any change project needs a flow of steps. Change management includes;
Identify the need for change
Most changes take place to improve any process, product or an outcome. Hence the very first step
of the change management is to identify the need behind the change. This is a critical phase to
identify the resources and individual to apply change (Lozano 2013).
Planning for change
This is the basic structure how a manager will lead the management towards the change. This
includes preparation for the change, strategies selection for the change implementation,
leadership selection allocation of the duties to the employees and many more (Iqbal, Anwar &
Haider 2015).
Communicate the change
After the selection of the plan to apply the change leader selects the way to communicate about
the change in the management and the ways how it will affect the employees and the ways how
they will apply these changes in their routine work. Effective communications lead the change
without conflicts.
Resistance management
People in the organisation are not always ready to adapt any change sometimes they protest
against the change by strikes and closing the work. A successful leader knows the ways to solve
the resistance and convert the resistance into support (Folger, Marshall & and Randall 2017).
Change management training
After getting the support from the employee leader plans the training and development programs
for them. Training programs guide and trains them to develop essential skills to adapt the change

and to work in the expected direction (McEwan et al. 2017).
Review, revise and improve
Adaptation of change is not the task of the leader but to deliver successful outcome to the
organisation. For this a leader reviews the employee’s performance in the change management
and revises the change if performance does not match the standards. Leader guides the team on
every step to achieve the desired target for the development of the organisation (Jiang & Tahira
2015).
Question 5
List five (5) potential barriers to change and for each, explain two (2) possible strategies to
address barriers.

Resistance to change
Employees usually avoid adapting the
change they want to work in habitual
environment so they resist the change.
 Set challenging, motivating,
engaging and achievable targets.
 Resolve the doubts, query and
conflict quickly
Ineffective leadership
This is a serious cause and sometimes this
can result in the failure of the change. If a
leader is unable to lead a team then it is
impossible to achieve the target.
 Provide on-going training and
development programs
 Determine the causes of the
ineffective leadership and try to
solve issues
Broken communication
Improper and broken communication about
the change may raise conflicts. Leader
needs to communicate the management and
the employees effectively describing every
aspect to them continuously and clearly.
 Use easy and complete means of
communication so everybody can
access the right information.
 Use two way flow of information
and communication
Competitive forces
It includes the external and internal factor
like globalisation, knowledge management
and technology challenging the behaviour
and the process of change management.
 Keep the employees updated about
the technological development.
 Organize seminars, training and
development programs to teach the

employees.
Complexity
A stage where multiple ways or alternatives
are available to a decision. And leader faces
difficulty in managing the best decision
from the alternatives.
 Compare the alternative in the basis
of the previous achievements.
 Select the decision depending on the
suitability of the employees (Adeoye
& Elegunde 2012).

ASSESSMENT 2: PROJECT
Part A: Identify change requirements and opportunities
Tasks
1. List the specific objectives that you want to achieve and the changes that will be required in
order to achieve these. Consider and include the policies and practices of the company you
will need to change.
Existing Business
Practices
Business Objectives Required change (gaps)
Skilled employees Highly satisfied employees
with high profit
Training and promotional
strategies
Bargaining power of buyers Maintain the bargaining power
of buyers
Effective negotiation plan
(Adler, Pittz & Meredith 2016)
Product pricing challenges Control the pricing and the
quality of the product
Identify the competitors pricing
policies on the product quality
Threat of new entrance Maintain high standards of the
product quality
Support the staff with highly
developed technology to set the
high standards
Stakeholders Maintain the profitable return
to the shareholders
Make the effective cost and
profit plan to ensure the
effective profit (Jones 2016)

Trend Report
Factors Description
Political Political stability is supportive to introduce the new development and changes
in the product quality and price. In the introduction of new station manager will
face the difficulties and challenges to maintain the political factors.
Economic Economy of a country grows with the effective investment of the business in
the GDP. The introduction and expansion of the business and café station will
result the increased return to the GDP of the country ad economy.
Workforce Highly motivated and trained employees need the effective leader and trainer to
maintain the delivery of the effective service. The expansion will result the high
motivation in the workforce elements.
Legal
requirements
Legal restrictions and new amendments are needed to be focused. Expanding
the three cafe stations result the manager need to pay concern about the legal
formalities and amendments to make the potential changes in the business plan.