Organisational Change Project: A Case Study of Woolworths

BUS510 Organisational Learning and Change
Organisational Change Project
Submitted by: Harpreet Singh
Submitted to:

Table of Contents
Introduction......................................................................................................................................3
Organizational Description..........................................................................................................4
Internal and external diagnoses....................................................................................................5
Analysis of Organizational Change.................................................................................................7
Outcome of changes.....................................................................................................................8
Johari Window Model of change.................................................................................................9
Current scenario.............................................................................................................................11
The gap between current reality and expected outcome............................................................11
Change interventions.....................................................................................................................12
Exploration and selection of change interventions....................................................................12
Recommendations for implementation......................................................................................13
Recognition and application of appropriate of Ethical Values......................................................15
Conclusion.....................................................................................................................................16
References......................................................................................................................................17

Introduction
Implementation of changes to organizational needs, technological advancement and adaptability
towards changing market is one of the major business strategies. Realization by any firm
regarding the need for changes governs the success rates and provides numerous competitive
advantages. For any organization, the changes can be internal and external governed by various
factors. Operational changes are in need to induced majorly when a firm fails to product
profitably and efficient or have a degraded quality of service (Georgalis, et. al., 2015). The
Woolworths is a grocery store chain which has been considered for the case study and
implementation of the operational change project. With advancing customer demands and
induced technological processing, there is an inevitable need for operational changes to be
introduced. The changes must be in compatibility that avails the attainment of better vision and
can safeguard the future of both organization and individuals involved. Following assignment is
an assertion of operational changes when implemented in Woolworths' formulated case scenario.

Organizational Description
According to Woolworths Group (2018), Woolworth is an Australian supermarket and grocery
store chain which is owned by Woolworth Limited. Woolworths was founded by Percy
Christmas, Stanley Chatterton, Cecil Scott Waine, George Creed, Ernest Williams in 1924. It is
specialized in selling groceries products such as fruits, meat, packaged foods, vegetables etc.
Further, it has been indulging in selling magazines, DVDs, health and beauty products,
stationery, and household products. It is currently operating 100 stores in Australia and also deals
online to attract more customers. It has 968 supermarkets and 18 convenience stores with the
home shopping delivery facility. Woolworth introduces its campaign “The Fresh Food People" in
1987 which was till last in 2014 with a new commercial line-up. It introduces loyalty schemes in
which incentives are given to a customer for purchasing in Woolworth store and in the next visit
customer are offered with a discount on products with respect to incentives Woolworth Limited
(2014). Further, it announces rewards and credit card for a customer to provide the best
experience to a customer while purchasing. Woolworth is leading second largest supermarket
across the World and operates four private level brands such as Woolworths Home brand,
Woolworths Select, Woolworths Gold, Woolworths Fresh, and Macro Whole foods Market
which offers household, a premium brand (shampoo, dog food, and food), gold range, fresh food,
and family specific products respectively.
Figure 1: Woolworth Limited
Source: (Woolworth Limited, 2014)