Organisational Communication and Barriers to Covid-19 Vaccination in UK
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This report covers the different general theories of organisational communication, barriers of communication that become a hurdle for taking Covid vaccine, and specified strategies recommended to the government for overcoming the barriers. It is helpful for the UK government to fight with the major outbreak of Covid-19.
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Business Communication (Assessment 2) 1
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Abstract This report covered the general description of the organisational communication process and their its impact on an organisation. There are different ways that are faced by the people of UK, that are associated to different opinion to make vaccination process and use different approaches. Furthermore, this report covered the barriers that UK government faced as the people are not taking vaccine on time. In last some specified suggestions or strategies are analysed that can be used by government and make suitable changes in their vaccination system. This report is helpful for make more successful growth to UK government and able to fight with the major outbreak of Covid-19. 2
Table of Contents Abstract............................................................................................................................................2 Introduction....................................................................................................................................4 Analysis and discussion...................................................................................................................4 Discuss some general theories of organisational communication.............................................4 Evaluate the barriers of communication preventing people getting the vaccine........................5 Recommendations...........................................................................................................................6 Outline government strategies to overcome these barriers........................................................6 Conclusion......................................................................................................................................7 References......................................................................................................................................8 3
Introduction Business communication is one of the effective process that is related to sharing information in between the people. It helps an organisation to source a relevant information and make different strategic decisions. For make a good communication it is vital for any business to negotiate the desired goals in more effective ways. A good way of communication helps an organisation to solve any type of issue that are prevailing within the society (Armstrong, Kulczynski and Brennan, 2021). This report will include the different general theories of the organisational communication. Furthermore, different barriers of communication that become a hurdle for taking Covid vaccine will be discussed. In last some specifiedstrategiesare recommend to the government for overcome the barriers are highlight in this report. Analysis and discussion Discuss some general theories of organisational communication Organisationalcommunicationisveryeffectiveanddefineforthegrowthof communication that takes place in different business environments. There are different type of organisational communication which are used by the any organisation to complete the work and use more effective approach. Some of them are formal/ informal, directional, internal/external, oral/written and 7 C's of communication (A guide to organizational communication, 2021). These are explain below: Formal and Informal communication:Formal communication is often applied for communicating with their customers in a formal ways. It is a key to formal communication as a professionalism as here, words are chosen very carefully and make an effective communication strategy. On the other hand, informal communications as grapevine communication and make internal organisational communication in different ways (Bennie, 2021). Directional communication:This is an another type of communicationthat taken place in an organisation. Directional means the way of communication changes on the basis of position the person is holding. Some ways to use directional communication are downward, upward and lateral. Internal and external communication:Communication can further split into internal and external communication. Internal way of communication mainly focus on the employee's engagement and it will increase the bond and professional connection in between the employees. 4
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Whereas,externalcommunicationisusefulforbuildingabrandvalueandmaintaina relationshiptomaintainastrongcustomerrelationshipsindifferentmanner.External communication show a cohesive organisational image that needs to be fits for the growth of organisational mission and ethics (Gomez, 2021). Oral and written communication:Oralcommunicationisbasicallya face-to-face communication process to their employees, customers or colleagues. It is more challenging and consideredforbuildingandmaintainingaprofessionalrelationship.Whereas,Written communication is also considered important as it occur via email, social media and messages. This method can be done through formal and informal ways. 7 C's of communication:This process provide a checklist and make sure about the report, meetings or calls are done in well constructed and clear process. This include clear, concise, concrete correct, coherent, complete and courteous. Clear:When writing or speaking to someone, it is very important to be a clear about the goals or message. Concise:It is very important to stick to the point and keep it as brief as possible. It will help the audience to understand more effectively. Concrete:When the message is concrete and clear, the audience has a clear picture of what a speakers wants to covey (Kang and Atkinson, 2021). Correct:It is very important that the factual information, language and grammar that is used by the speaker must be correct. Coherent:A coherent communication finds logical and make effective connections that are related to main topics to make consistency in the report. Complete:It is one of the most important step in communication, as while writing or creatingamessageitisimportanttoprovideallinformationrelatedtothe communication. Courteous:It is related to make a friendly, open and honest communication process. This can be done by being polite and show respect to the audience. Evaluate the barriers of communication preventing people getting the vaccineAttitudinal barriers:This barrier is related to attitudinal changes within the people of UK. Most of the people do not think that they get protection form the vaccine. Even they think that the vaccines doses are riskier than the Covid itself. This become the important 5
barrier for the Government of UK. People are denying for taking vaccine and due to different platform for most challenging barrier (Oni, 2021). Most of the community think that they have strong immunity and they never get affected through the chance of Covid- 19.Emotional barriers:Many people in UK are scared through the process of vaccination and post symptoms of vaccine. This is something new for the people of UK, and they are not able to understand this process in an appropriate ways. There are different ways that can be used by government and minimise the impact of barriers. Most of the news spread the rumour that vaccine make an impact on the physical and mental health of the people.Physical barriers:People are thinking that they have to go in Central London for places to getting vaccinated. Another challenge is that the people are avoided to make crowded and get not vaccinated at the right time (Priddis and Asbury, 2021). This make a negative impact on the society as they are not become healthy either in physically and mentally.Informational barriers:People are not aware with the different benefits and information about the long term impact of Covid-19. Also, they are not get appropriate detailed information related to vaccination process and its beneficial stages. Most of the people are not able to trust their government because of various humours and inappropriate information. Cultural barriers:Most of the people are not able to understand the belongs to make effective cultures. People are comes from different places, background and culture that are related to change riskier approach and factors to work over the society. Many of the people not able to make effective communication to medical staff or doctors, that lead to anxious impact on the people and their concepts about vaccine (Sundararajan, 2021). Recommendations Outline government strategies to overcome these barriers After analysing the different barriers and importance of business communication in an organisation. There are some recommendations which are suggested to the government of UK for implementing into their system. As it may be provide a support and help the people to take the part in vaccinationprocess. Some of the strategies are given below: 6
UK Government should start vaccination centre in every local area ofUK, this can be done by opening small camps of vaccination in pharmacy shops, hospitals or by organising some events. This will be beneficial for the government to work effectively and divide the work in different areas. Another strategy that they can adopt is hey should inform more positive and effective news related to Covid-19 and its vaccination process. That can be done by using information communication method all over the country by using different ways. To gain the emotional benefits of the country's people the government should start a process of taking sessions or events via social media (Temchenko and et.al., 2021). These kind of events provide actual and trustable information to their public as with the help of this, people can link emotionally to the government's strategies. At each and every vaccination centre, counsellors should be appointed at the spot to solve the queries of their people. There are some major understanding more about the Covid-19 for make an impact on the human life in major challenges. The of public engagement to work free communication in different ways for promoting needs of Covid-19. Which make more successful growth in analysing the people's need and to understand about the changes for make a pandemic impact. Conclusion From the above report, it has been concluded that business communication is very important for the growth of any type of organisations. Even government can use this process to make appropriate ways to communicate with their people and solve the issue that is prevaling within the society. It is analysed that different communication type can help the organisations to work effectively and smoothly in different manners. Furthermore, barriers of communication has been discussed within the report that help the government to take some actions for Covid-19 vaccine. It can be said that with the use of effective business communication, an organisation can work appropriately and make a positive relationship with their audience. 7
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References Books & Journals Armstrong, C., Kulczynski, A. and Brennan, S., 2021. Cue the complaint: the visual cues of Facebook business pages and their influence on consumer complaint behaviour.Journal of Marketing Management, pp.1-31. Bennie, M., 2021.Guide to Good Business Communications: How to Write and Speak English Well in Every Business Situation. how to books. Gomez, L.M., 2021. The State of Social Media Research in CSR Communication.The Palgrave Handbook of Corporate Social Responsibility, pp.577-598. Kang, E.Y. and Atkinson, L., 2021. Effects of message objectivity and focus on green CSR communication: The strategy development for a hotel’s green CSR message.Journal of Marketing Communications,27(3), pp.229-249. Oni, O., 2021. Small-and medium-sized enterprises’ engagement with social media for corporate communication. InStrategic corporate communication in the digital age. Emerald Publishing Limited. Priddis, D. and Asbury, M.B., 2021.Designing a Communication Strategy for Increasing Public Transit Use: A Case Study of the Nashville MTA System. SAGE Publications: SAGE Business Cases Originals. Sundararajan, B., 2021. 5 Role-Play Simulation: Using Cases to Teach Business Concepts. Simulations and Student Learning, p.86. Temchenko, O., Shevchuk, N., Musienko, V., Borodina, N. and Drachuk, O., 2021. Business Communication in the Context of Improving the Personnel Policy of a Modern Organization. InSHS Web of Conferences(Vol. 100). EDP Sciences. Online Aguidetoorganizationalcommunication,2021.[Online].Availablethrough: <https://www.ringcentral.com/us/en/blog/a-guide-to-organizational-communication/>. 8