Theories of Organisational Communication and Strategies to Overcome Barriers in Booking Holidays Abroad

This report analyses the theories of organisational communication and barriers to make effective communication. It also evaluates the barriers preventing people from booking holidays abroad and outlines the strategies of travel agency which has implemented to overcome these barriers.

Business
communication
assessment 2

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Theories of organisational communication ................................................................................3
Evaluating the barriers preventing people from booking holidays abroad.................................4
Outlining the strategies of travel agency which has implemented to overcome these barriers. .5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The Business Communication is a process which is used to share information with the
people . Effective communication helps an individual to express their views and opinion clearly
and appropriately. A person becomes goal oriented and result oriented if they have clear
thought and information related to the work. The main objective of effective communication is to
improve the work performance and ensure quality of work within the organisation. The
information shared in the organisation is vital and helps in communicating and directing the
employees to achieve the organisational goal. The effective communication system is required to
create goodwill and brand value in the market (Bolten, 2020). The report will analyse the
theories of organisational communication and barriers to make effective communication .
Further, the report will explain the barriers that prevents an individual from booking holidays
abroad and what are the strategies that helps the travel agency to overcome these challenges.
TASK
Theories of organisational communication
The theories of communication plays significant role to bring transparency in the
working system. It helps an individual to cooperate the business activities and achieve the
organisational goal. The theories of communication reduce the chance of confusion and
misunderstanding within the organisation. Effective communication defines the roles and
responsibilities of each members within the organisation. It provides techniques and ways to deal
with the customer to address their problems. In the organisation, several communication has
been taken place including verbal and non verbal , formal and informal within the organisation.
There are seven principles of effective communication that are based on 7's C includes clarity,
correctness, conciseness, consideration , concreteness , courtesy and completeness (Cypher,
2019). All these 7C are used to assemble all the task of the organisation as it helps the employees
to perform accordingly to implement the plans and policies .
It includes some general theories related to organisational communication are mentioned below:
 Bureaucracy Theory: It was propounded by the Max Weber identifies an idea that are
structured for the formal communication. It lays down the human behaviour and conduct

towards the organisation to achieve the common goal. The clarity of thoughts and
opinions helps an individual to develop interest in performing the task and project
effectively. The subordinate are responsible for the command given by the superior. It
helps in controlling work , command chain and standardise the quality of work. The
communication helps an individual to deal with dynamic business environment. The
information is shares from one level to another to direct the subordinate to perform the
business activities. Effective coordination of activities is possible through good
communication and it is the key to success of the organisation.
 Acceptance theory: The theory was developed by the Chester Barnad in his book
function of executive. The organisation performs three main function includes
communication, maintenance and cohesiveness to maintain harmony and peace in the
organisation (Elwyn, Cochran and Pignone, 2017). This theory defines the power of
authority to give command to their subordinate and achieve the possible outcomes from
the subordinates. The ideas delivererd by the employees are used to make decision to
actively participate in the progress of the organisation. Theory X and Theory Y: This theory is based on motivational theory propounded by the
McGregor to define the human nature within the organisation. Humans are considered as
the most important asset for the organisation in order to create and develop business
strategy to develop self control mechanism. This theory suggest the needs of the worker
that are prior most importance of the organisation to motivate and encourage them
towards an organisational goal. It motivates the employees to achieve the set target
through effective effective coordination of all the task between the people.
Evaluating the barriers preventing people from booking holidays abroad.
There are many barrier that prevent the people from booking holidays abroad due to rise in
the cases of pandemic. It is stressful for the people to live in the home because of rise in flights
fare and unexpected events etc. The rise in inflation due to pandemic creates challenges for the
people to visit internationally and enjoy holidays.
Some of the barriers are discussed below:
 Financial Concern: Finance source is the challenging factor for the people as price are
high and issue of great concern for the people to afford the air travel expenses and hotel
expenses. It is required huge sum of money to go for holiday and extra spending

burdened the people to book holiday tickets (Galli, 2019). Many people refuse to go
abroad due to rise in the unexpected events that are threat to their life.
 Planning travel- This is one of the barrier that creates difficulty in planning for
holidays. The plan for holiday requires lot of research to make arrangements of staying in
hotel, foods, visit in particular place etc. Therefore, these planning is impossible because
of restriction in certain places due to uncertain events.
 Safety Concern- The safety is the paramount duty of the country to ensure traveller to
enjoy freely in holiday trip. The safety issue is the biggest challenge for the tourist and
worries them due to rise in violence and other criminal activities. The unsafe environment
prevents the people from booking holidays in abroad.
 Lack of Language: The difference in language , taste and expectation are the
challenging issue that prevents the people from booking holiday ticket as they find
difficulty to communicate the emotions and views and this will lead to discouragement ,
anger etc. The body gesture and sign language unable the individual to effectively
communicate the required things. Loneliness: This is considered as the emotional barrier that affects the human behaviour.
The feeling of loneliness can badly affect the trip and can change the mindset of
individual to go for a trip. The people emotion are not only resulted into anxiety and
depression but also prevent them to book ticket for holiday trip.
Outlining the strategies of travel agency which has implemented to overcome these barriers
Travel agency works for the welfare of the tourist and ensure safety and security to them.
To overcome the barriers , travel agency are adopted following strategies that are discussed
below:
 To overcome the barrier arises due to financial concern can be resolved through
providing them affordable package of trips to make them comfortable to enjoy the
holiday trip. The affordable trip can be made through approaching travel agency that
ensure quality services.
 In order to make effective travel planning , the time is required to prepare checklist of all
the activities that are needed while applying for visa and residing in hotels etc. This will
help the individual manage the things more efficiently.

 To over come the safety barrier, an individual is required to take necessary measures to
avoid any uncertainty (Sapkota and Vander Putten, 2018). Travel agency put all the
necessary efforts to ensure their safety. Therefore, this barrier can be overcome by the
travel agency to promote international trip
 The tourist must carry the medical accessories to overcome the barriers related to travel
sickness. These medical accessories helps them to reduce critical health condition that
may arise due to many ways. The travel agency provides cost effective international trip
and high standards of food.
 In order to avoid language barrier, the travel agency provides guider who guides them
throughout the trip about their culture, language and heritage. They helps them to learn
about their culture and avoid the challenge that prevents them to go for holiday trip. The
language can be learnt by the tourist for the future trip so they will aware about their
culture.
 The barriers related to loneliness can be overcome by collaborating with other tourist and
can enjoy the trip. It is the most effective way to communicate with others to avoid
loneliness and stress and can be possible with the help of travel agency.
CONCLUSION
From this above report, it has been concluded that communication occupies significant
importance for the individual to ensure personal and professional growth. It helps to create better
understanding of thoughts and views to interact with others. It promotes healthy relation in the
organisation and build confidence to make effective communication. It increase the productivity
and ensure profitability to the organisation. It improves work performance and promotes quality
work. These skills are required in the early stages of life to achieve higher growth in professional
level. These barrier can be overcome through continuous practice and learning. It helps to
enhance ideas , knowledge and data to make clarity of information to avoid conflict and dispute
in the organisation.

REFERENCES
Books and Journals
Bolten, J., 2020. Intercultural business communication: An interactive approach. In Exploring
the rhetoric of international professional communication (pp. 139-155). Routledge.
Cypher, R.L., 2019. Shared decision-making: a model for effective communication and patient
satisfaction. The Journal of Perinatal & Neonatal Nursing, 33(4), pp.285-287.
Elwyn, G., Cochran, N. and Pignone, M., 2017. Shared decision making—the importance of
diagnosing preferences. AMA internal medicine, 177(9), pp.1239-1240.
Galli, B.J., 2019. Barriers to effective communication and stakeholder management in project
environments and how to overcome these barriers. International Journal of Applied
Logistics (IJAL), 9(2), pp.39-57.
Sapkota, K.N. and Vander Putten, J., 2018. Social media acceptance and usage by business
communication faculty. Business and Professional Communication Quarterly, 81(3),
pp.328-350.
Stuchinskaya, E.A., 2018. Efficient Business Communication: Ways to Eliminate Linguistic
Gaps. Наука и образование: новое время, (3), pp.661-664.
Takino, M., 2020. Power in international business communication and linguistic competence:
Analyzing the experiences of nonnative business people who use English as a business
lingua franca (BELF). International Journal of Business Communication, 57(4), pp.517-
544.
Thorne, S., Oliffe, J.L. and Stajduhar, K.I., 2013. Communicating shared decision-making:
cancer patient perspectives. Patient Education and Counseling, 90(3), pp.291-296.
Vranceanu, A.M., Cooper, C. and Ring, D., 2009. Integrating patient values into evidence-based
practice: effective communication for shared decision-making. Hand clinics, 25(1),
pp.83-96.