Introduction •The Fisher and Paykel Appliance limited company established in the East Tamaki, Auckland, New Zeeland. •Fisher and payee appliance plan to relocate their business operations in the Thailand. •The main objective of FPA to move in the Thailand is expand their business at global level.
Key stake holder of FPA •customer •employees •local vendors •investors
Business communication model of the FPA •FPA company follow the Shannon's model to communicate with their stake holders. •The key feature of this model is clearly illustrate how communication take place and also helps to determine one in terms of what could go wrong. •The FPA use this model of communication for providing the product information to their customers and also defines the value of the product
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Verbal communication method •face to face communication (FPA use the verbal communication model to interact individually with their consumers.) •Group presentation (The FPA company can effectively communicate with their stakeholders through making a group presentation which showsallinformationaboutthe situationsuch as relocatingthe business in Thailand in front of the stakeholders.)
Non verbal communication method •Memo ( FPA share information about relocating their factory in the Thailand through Memo, in this memo company includes the various information about their products and services which are produced by the company in Thailand) •E-mails (FPA use this method of written communication through creating mails in terms of information regarding relocating factory in Thailand and send the E-mails to all the stakeholder at one time.)
Principles of communications •Clarity •Courtesy •Correctness •Completeness •Concreteness •Coherence •Conciseness
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Applications of verbal and non verbal communication •Presentation •Advertisement in news paper •Poster
Conclusion This above presentation has been summarised with that FPA relocate their business in Thailand and for this use shannon's business communicationmodelto communicate with their stake holder for further growth in the international market.
References •Ahmad,M.H.,andet.al.,2017,October.Trustinmanagement, communication and organisational commitment: Factors influencing readiness for change management in organisation. InAIP Conference Proceedings(Vol. 1891, No. 1, p. 020019). AIP Publishing. •Mulligan, J., Mentasti, A. and Karodia, A.M., 2016. An Investigation into the Impact of Leadership and Communication on Organisational andEmployeePerformance:ACaseStudyofCompanyX. SingaporeanJournalofBusiness,EconomicsandManagement Studies.51(3523). pp.1-39.
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