Fisher and Paykel Appliance Business Communication Report

This report examines the business communication strategies employed by Fisher and Paykel Appliance (FPA), focusing on their relocation plans to Thailand. It begins by introducing FPA and its objectives, highlighting the key stakeholders involved. The report then details the communication model used by FPA, specifically the Shannon model, and how it facilitates information dissemination. It further explores both verbal and non-verbal communication methods, including face-to-face interactions, group presentations, memos, and emails, illustrating their application in conveying product information and relocation details. The report also outlines the principles of effective communication, such as clarity, conciseness, and completeness, and concludes by summarizing the key findings and emphasizing the role of communication in FPA's international expansion. References to relevant academic sources are included to support the analysis.

Organization Communication

Introduction
• The Fisher and Paykel Appliance limited company established in the
East Tamaki, Auckland, New Zeeland.
• Fisher and payee appliance plan to relocate their business operations
in the Thailand.
• The main objective of FPA to move in the Thailand is expand their
business at global level.

Key stake holder of FPA
• customer
• employees
• local vendors
• investors

Business communication model of the FPA
• FPA company follow the Shannon's model to communicate with their
stake holders.
• The key feature of this model is clearly illustrate how communication
take place and also helps to determine one in terms of what could go
wrong.
• The FPA use this model of communication for providing the product
information to their customers and also defines the value of the
product

Verbal communication method
• face to face communication (FPA use the verbal communication model
to interact individually with their consumers.)
• Group presentation (The FPA company can effectively communicate
with their stakeholders through making a group presentation which
shows all information about the situation such as relocating the
business in Thailand in front of the stakeholders.)

Non verbal communication method
• Memo ( FPA share information about relocating their factory in the
Thailand through Memo, in this memo company includes the various
information about their products and services which are produced by
the company in Thailand)
• E-mails (FPA use this method of written communication through
creating mails in terms of information regarding relocating factory in
Thailand and send the E-mails to all the stakeholder at one time.)

Principles of communications
• Clarity
• Courtesy
• Correctness
• Completeness
• Concreteness
• Coherence
• Conciseness

Applications of verbal and non verbal communication
• Presentation
• Advertisement in news paper
• Poster

Conclusion
This above presentation has been summarised with that FPA
relocate their business in Thailand and for this use shannon's business
communication model to communicate with their stake holder for
further growth in the international market.

References
• Ahmad, M.H., and et.al., 2017, October. Trust in management,
communication and organisational commitment: Factors influencing
readiness for change management in organisation. In AIP Conference
Proceedings (Vol. 1891, No. 1, p. 020019). AIP Publishing.
• Mulligan, J., Mentasti, A. and Karodia, A.M., 2016. An Investigation
into the Impact of Leadership and Communication on Organisational
and Employee Performance: A Case Study of Company X.
Singaporean Journal of Business, Economics and Management
Studies. 51(3523). pp.1-39.

Thank you