Organisational Communication .

ORGANISATIONAL COMMUNICATION 1
ORGANISATIONAL COMMUNICATION
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ORGANISATIONAL COMMUNICATION 2
Introduction
Communication is a vital aspect of the success of every organization. The manner in which the
top management of a company communicates to the junior staff and vice versa will influence the
outcome (Eunson, 2012, p. 5). Good communication improves the worker’s efficiency and
morale. Understanding both the verbal and non-verbal cues is critical in ensuring passage of the
proper message. When the message is distorted, there is a high likelihood of missing the main
point hence the failure of the organization (Hargie, 2016, p. 2017). Woolworths Group Limited is
one of the leading Australian companies that has invested heavily in proper communication
strategies. As such, this has seen the company expand and become competitive globally.
On the other hand, MeatPack is an Australian food-processing company located in Sydney. It has
been in operation for more than 27 years, but it has reached greater levels because of its poor
communication strategies. This paper, therefore, discusses the strategies that Woolworths uses to
enhance their communication within the organization, the causes of poor communication skills in
MeatPack, and recommendations to enhance effective communication.
Factors relating to the success of verbal and written communication skills at Woolworths
Woolworths understands the significance of effective business communication. Within the
organization, the top officials have implemented techniques that allow smooth flow of
information from the senior management to the junior employees and vice versa. They have
effective internal communication through which the employees are free to express themselves to
the top management without fear of intimidation. Many of the business fails because the junior
staff feels inferior to their seniors thereby affecting their efficiency in their job delivery (Chang,
2016, p. 75). However, if the workers are allowed to give out their ideas and get involved in the

ORGANISATIONAL COMMUNICATION 3
general working of the business, then they feel part of the team. Hence their effectiveness in
service delivery improves.
Similarly, they have implemented external publications whereby the communication with their
customers and other stakeholders such as investors is monitored closely. They have understood
that how you sell yourself to the outside market will determine the amount of revenue you will
obtain. For instance, when the majority of the online users attacked Woolworths for the billboard
they had erected labeling doughnuts as fresh food along the Warrego Highway nearby Ipswich,
they immediately responded by letting the public know they would pull the billboard down with
immediate effect. Many people recommended the organization for acting quickly and averting
this disaster that could significantly damage their reputation. Also, their ability to listen to the
criticism and responses of their customers is commendable. It’s through active listening that the
company can understand the needs, wants, and preferences of their customers, hence respond
appropriately (Eunson, 2012, p. 19).
Woolworths has also invested in developing effective decision-making processes through
appropriate systems of governance for corporate sustainability (Klettner, Clarke, and Boersma,
2014, p. 147). They have an active Board of Directors that tackle the crucial issues affecting the
company. Therefore, they communicate to the rest of the staff on the decisions arrived at and
how they can be implemented. They also carry out regular consultations with the stakeholders
regarding several areas that affect business operations such as human rights, environment, anti-
corruption, and labor. It has adopted effective management systems whereby there is an
allocation of responsibilities and accountability for every staff (Klettner, Clarke, and Boersma,
2014, p. 155). The staff as well are trained in how to raise any issue arising within the
organization without causing more harm. Such include communication channels such as the