Theories of Organisational Communication and Strategies to Overcome Barriers in Travel Agency: A Case Study of Hays

This report discusses the theories of organisational communication and strategies to overcome barriers in a travel agency, using Hays as a case study. It covers the general theories of organisational communication, barriers preventing people from booking holidays abroad, and strategies implemented by Hays to overcome these barriers.

CFPBUS004
Business
Communication
assessment 2

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Theories of organisational communication ................................................................................1
Evaluating the barriers preventing people from booking holidays abroad.................................2
Outlining the strategies of travel agency which has implemented to overcome these barriers. .3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
The business communication is defined as the sharing of the information within the
numerous departments within the business enterprise. It is very essential for the organisation to
have a right flow of the information in order to work in a effective and efficient manner. The
business communication is the crucial part for the the company in order to achieve the goals and
objectives. An effective way of communication helps in improving the productivity of the people
and organisation. It is important to regulate the certain rule and regulations in order to work in a
appropriate manner within the business organisation. This report is based on the travel agency
which is Hays a travel agency company. (Atouba, and Lammers, 2020). This report will include
various topic such as general theories of organisational communication, the various barriers
preventing people from booking for holidays and at last various strategies in order to overcome
with the barriers.
MAIN BODY
Theories of organisational communication
The business communication is defined as the wide concept which allows the company in
managing the flow of the information with several departments in order to gain the competitive
advantage. It is very essential for the business organisation to communicate effectively within the
company in order to achieve the goals and objectives. The business communication is the
concept of exchange of the information within the employees and the management. It is
identified that an effective business communication will help in attaining the goals and
objectives. (Yang, and et.al., , 2020). It is very important for the business organisation to
consider the various principles of the communications which are clarity, correctness,
conciseness, courtesy, concreteness, considerations and completeness. The company need to
consider the communication and the flow of information in appropriate manner where there are
general theories of communications which is discussed below;
 Bureaucracy theory- This was the theory which was introduced by the Max Weber
which helps in defining the high level of the formal structure within the business
organisation. This is the theory where the staff members of a organisation is responsible
to report to their superior and the communication can take place where the top command
is responsible for the decision making and communicating everything to top management
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within the business organisation. It is analysed that the higher authority have a command
in order to perform and communicate within the organisation to subordinates there is the
chain of command followed in this type of structure. (Kastberg, and Ditlevsen, 2018)
 Acceptance theory of Authority- this theory was develop by Chester Barnad where the
author focused on defining the informal way of communication within the business
organisation. There are three functions defined in this type of theory of business
communication which is communication, maintenance of cohesiveness and maintenance
of feelings of personal integrity & self-respect. This theory states that it depends on the
subordinates and the willingness in order to listen and follow the manager and the higher
authority. It is very essential that the subordinates and the manager both have a mutual
understanding of everything in order to communicate in a effective and efficient manner.
 Theory X and Theory Y- This is the theory which is defined as the motivational theory
developed by McGregor which is dependent over the direct opposing assumption of a
human behaviour. This is the theory where the employees are considered as the greatest
asset of the organisation. It is very important for the business organisation and managers
to keep the flow of the communication in an effective way in order to motivate its
employees towards the working in a productive m,manner. This theory helps the
organisation in effective communication between employees and the other departments.
(Olyanitch, and et.al., 2019)
Evaluating the barriers preventing people from booking holidays abroad.
It is identified that as there are numerous of people who book for the hotel or the
destinations for travelling where there are several problems which arises for the people which
bring stress for the people while booking for some of the hotels and resorts in order to travel to
different locations through a agency. It is identified that there are several number of reasons
which can create barrier which prevent people from booking their holidays to travel. Some of
them are discussed below;
 Financial concerns- This is the most important matter of concern for the people where
need to think of the amount they need to spend in travelling and this also depends on the
variety of services they need. As the travelling includes the huge amount of expense in
which they need to spend. As in context of the people booking for the abroad trip can
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face various challenges in order to travel with a reasonable pricing strategies. This is the
barrier for the people in booking for the hotel.
 Planning travel- this is also defined as the barrier for the people who are planning to
travel to abroad. This includes the a lot of research which is related to the several hotels
and places and the quality of services provided by different companies. There are several
factors which can impact the mindset of the people for booking their holidays as the
number of organisations and fluctuations in different services can be the matter of
concern for people.
 Lack of Language- As this is considered the one of the biggest barrier for people in
order top travel in abroad. It is analysed that every different country has their own native
language which can be created as barrier for the people in booking the hotel. As the
people are not aware of the local language and this can lead to mis communication
between a travel agent and the person booking for it.. this can lead to the communication
barrier for the people going for holidays. (Uzo, and et.al., , 2018)
 Getting sick- this is the another barrier for the people are the temperature of the other
place cannot be suited to the people which be the barrier in creating obstacle for the both
travel agency and people.
 Safety Concern- The people worries regarding the safety of certain destination, it has
experience terrorist activity, tourist kidnappings, shooting, armed conflicts etc. The
felling of unsafe prevents people from booking holidays in abroad.
Outlining the strategies of travel agency which has implemented to overcome these barriers
It is very essential for the travel agency to adopt the certain strategies in order to over
come with the barriers. This is the matter of the concern for the organisation in order to improve
on the services of the company. In context of Hays the manager need to adopt the several
strategies to overcome barriers which are discussed below:
 it is very important for the companies to use the various digital algorithms so that they ae
visible on the top and the prices are within the budget according to the services which is
provided by the organisation. This is the most important to keep the prices low. \
 in order to attract customers with the travel planning the website of the company should
be attractive in order to gain the customers attention. It is very important for the
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organisation to have a well designed plan over the website and the online services should
be fast for the people and customer who are booking online.
 In order to overcome with the safety issues it is very important for the organisation to
focus on the covid guideline and keep the places sanitised and in the proper condition for
the ease of the customers. (Ilavarasan,, Kar, and Gupta, 2018).
CONCLUSION
From the above report it has been concluded that the business communication is defined
as the most important aspect for the organisation in order ta chive the goals and objectives. The
business communication is defined as the flow of the information from different departments.
This helps in improving the efficiency of employees in order to work effectively within the
organisation. There are various theories of the communication which is discussed such as
acceptance theory, theory of X and Y. there are several barriers for the people who want to book
for the holidays which need to be overcome by the travel agency in order to improve servcies
and attract customers.
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REFERENCES
Books and Journals
Atouba, Y.C. and Lammers, J.C., 2020. Examining the relationships between participative
organisational communication practices and burnout among IT professionals. Total
Quality Management & Business Excellence, 31(7-8), pp.814-828.
Ilavarasan, V., Kar, A. and Gupta, M.P., 2018. Social media and business practices in emerging
markets: still unexplored. Journal of Advances in Management Research.
Kastberg, P. and Ditlevsen, M.G., 2018. Challenging the discourse of newcomer socialization
practices in organizations from a critical perspective. In ABC Regional Conference at
the University of Alcalá, 2018 (p. 55).
Olyanitch, and et.al., 2019, April. Multiple digital economy: semiotics and discursive
practices. In Institute of Scientific Communications Conference (pp. 442-448). Springer,
Cham
Uzo, U., Adeola, O., Shittu, O. and Otubanjo, O., 2018. Common indigenous selling practices
in Africa. In Indigenous Management Practices in Africa. Emerald Publishing Limited.
Yang, and et.al., , 2020. Fog and Fogonomics: Challenges and Practices of Fog Computing,
Communication, Networking, Strategy, and Economics. John Wiley & Sons.
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