Exploring Communication Theories, Barriers, and Gov Strategies

This report provides an overview of business communication, focusing on theories such as bureaucracy and the various barriers that impede effective communication, including inability to listen, lack of transparency, differing communication styles, cultural barriers, language differences, perception discrepancies, and interpersonal barriers. It further analyzes strategies implemented by the government to overcome these barriers, such as channelizing personal communication, establishing helplines, using regular advertisements, and releasing messages in different languages. The report concludes by emphasizing the importance of addressing these barriers to enhance overall communication effectiveness within organizations and in public campaigns, highlighting the role of government initiatives in fostering better communication practices.

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TABLE OF CONTENTS

Introduction......................................................................................................................................1
MAIN BODY...................................................................................................................................1
Theories of organisational communication..................................................................................1
Barriers of communication..........................................................................................................1
Government strategies to overcome these barriers......................................................................3
CONCLUSION................................................................................................................................4
REFERENCE...................................................................................................................................6

Introduction
Business communication is the formal level of communication and it takes place within the
business. Its s important to have transparent business communication so that company can
achieve its objectives. This report will shed light on the theories of the organisational
commination. Further it will analyse barriers of communications and also how these barriers will
be overcomes.
MAIN BODY
Theories of organisational communication
Bureaucracy-
It is one of the most popular communication theories. As per this theory companies are
following formal structure (Vdovychenko, 2019). According to this theory if any employee in
the company has any problem, then they have to first communicate with their upper person or
their reporting manager then only it can reach to top level. Lower level of employees is not
allowed to communicate directly with the top management of the company. In the organisation
formal structure prevails so that is why every employee has to follow set of rules and regulations
in the organisation. Employees are also not allowed to share their opinions and they have
followed the instruction gives by their managers or leaders. It builds chain of command and feels
that communication should flow from top level to lower level only. Under this organisation are
very strict with their workers and do not give them any flexibility.
Barriers of communication
Inability to listen-
This is the biggest communication barriers often people have tendency to speak only but
they do not listen to other and because they do not listen so that is why they do not accomplish
goals. Effective communication is brought by active listening only (Todorut, 2019). An
individual will not be able to engage with anyone if they are not listening to them. There are
many people which did not listen so that is why they don’t know the importance of vaccine and
did not went for vaccination.
Lack of transparency-
It is another barrier (Sharma and Sharma, 2017). While doing the communication with
someone it is important to keep or bring transparency in the communication. In the absence of
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transparency communication will become difficult. There are various sources which does not
provide proper vaccination information so that is why it can be said that here there is lack of
transparency.
Communication style-
Communication style have many types and everyone communicate in their own way or
style. Some of the people use direct approach while communicating while there are also those
people which uses informal approach for the purpose of communication. Some of the people
speak point to point and some people describe the complete scenario while communicating.
Also, some people use many gestures while communicating and along with that they often do
many hand movements while communicating (Ikiseh, 2020). Whereas there are some people
which uses less expressions when they communicate. There are some people which are very
specific of the point while some people communicate unnecessary thing which are not required.
Cultural barrier
Cultural barrier is another barrier that resist the communication effectiveness. This is a
barrier demonstrate as the people belong to different culture face issues in communicating with
each other. Cultural differences in between people make it more difficult for the people to
coordinate and communicate with each other.
Language
Language is one of the most effective barrier to communication. The people who were
not familiar with the language used in Leaflet find it difficult to communicate with each other. It
is important to have an effective communication sharing the same language. If the people share
the different language than this would cause to an issue in communicating with each other
(Bullock and et.al., 2019). It is important that the people involve in the communication share the
same language or similar way of speaking than the communication will be smooth and drive
very softly in between the people involve in the communication process.
Perception
Perception is demonstrate as the mindset and attitude of the individual person. Many
times different perception of people create issues in making an effective communication
practice. It is important to hold the effective communication between the people involve in the
communication must share the common perception. The effective communication is only
possible between the people share the common perception. Many time the people involve in the
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conversation do not share the same or similar perceptuin which further create a hustle and
barrier to make an effective level of communication between the people involve in the same.
Inter personal barrier
This is another key barrier top the effective communication. Inter personal barrier
involve the individual attitude and behaviour of the people while making an effective level of
communication in between peoples. This is important that the people involve in making a
conversation need to share a positive inter personal ability. Many time the leaflet do not
coordinate the basic idea in the best way possible (Cingi, Eroğlu and Kreps, 2021). This further
damage the ability of the people to involve in the conversation. As the leaflet cannot speak so
only the written text is doing the communication with the people reading the same. This barrier
ios very vital especially the communication is trying to do with the use of leaflet. As the tool has
used to communicate the message involve in the same with the people involve in reading the
same text.
The above stated are the key barrier involve in the communication that is raised by the
government to spread the message of getting vaccination. As the leaflet is npt able to spread
anything the message that is given to the people are based on the written text over the paper
hence, all these different barrier to the effective communication become active. All these
barriers government faced while making an effective level of communication with the people
involve in the communication process.
Government strategies to overcome these barriers
Government has followed the following strategies to overcome the various barriers
involved with the communication practice followed by the stakeholder towards the vaccination
campaign is launched.
Channelising personal communication over phone
The government has tried to deliver an audio message to the people could influence from
the communication. Audio message released by the government could direct the people in
respect to getting the message involve in the leaflet (Goldberg and et.al., 2018). The sample of
leaflet what short that was not capable to communicate the entire message which government
was trying to deliver to the people from the leaflet but the audio or video message could execute
the same on behalf of the government.
Help line
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The government has also released the help line number for all the people carrying out
misunderstanding towards the message is trying to deliver through leaflet. To overcome any
kind of misunderstanding government has released the help line which any person could contract
and solve all doubts and issues (Goldberg and et.al., 2018). The content involve in leaflet was
minimum and restricted that was not able to communicate the complete message and text
government was trying to coordinate. The help line was a good practice followed by the
government that time to overcome any kind of misleading aspect or factor that could
communicate differently.
Regular advertisement
The government was constantly releasing visual advertisement over social media and
other media platforms. This could support the government to overcome all different
communication barriers such as language, cultural differences and many more. Regular and
constant level of advertisement could support the government to overcome any kid of barrier
that was a part of the communication made by the government. Further regular advertisement
could also motivate the government to people taking vaccination.
Realising message in different languages
This strategy also followed by the government that time to overcome the language
related barrier involve in the communication. Language is considered as the prime barrier
involve with the communication practice followed (Deshmukh and et.al., 2021). This technique
or approach followed by the government played a vital role in overcoming the language related
barrier of an effective communication. The government has circulated message in almost every
language of the people living in the country.
The above stated points and approaches followed by the government to overcome the
various barrier to an effective communication.
CONCLUSION
The bureaucracy theory is the general theory used for an effective communication.
Different barriers like language, perception, attitude and such other perceptions are involved as a
key barrier to an effective communication. All these are the barriers reduces the overall
efficiency and effectiveness to an effective communication followed. All thee barriers play a
vital role in reducing efficiency of the communication followed by the government with the use
of leaflet. There are multiple techniques and strategies followed by government such as
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circulating video and audio message, advertisement in multiple language and such other
techniques are used to overcome the different barrier to an effective communication. Further,
government has issued the help line so that people can ask for any query or doubt from the
experts.
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REFERENCE
Books and Journals
Bullock, O. M. and et.al., 2019. Jargon as a barrier to effective science communication:
Evidence from metacognition. Public Understanding of Science. 28(7). pp.845-853.
Cingi, C. C., Eroğlu, E. and Kreps, G. L., 2021. Sneezing and Nasal Discharge as a Barrier in
Communication During Adolescence. In Challenges in Rhinology (pp. 121-126).
Springer, Cham.
Deshmukh, N. and et.al., 2021. Perceived Barrier in E-Learning Faced By the Undergraduate
Physiotherapy Students throughout Covid-19 Pandemic. NVEO-NATURAL VOLATILES
& ESSENTIAL OILS Journal| NVEO. pp.1220-1226.
Goldberg, J. A. and et.al., 2018. On the relationship between attitudes and environmental
behaviors of key Great Barrier Reef user groups. Ecology and Society. 23(2).
Goldberg, J. and et.al., 2018. The role of Great Barrier Reef tourism operators in addressing
climate change through strategic communication and direct action. Journal of
Sustainable Tourism. 26(2). pp.238-256.
Ikiseh, B.N., 2020. The Internal Communication Barriers: A Communication Audit Report of a
Nonprofit Organisation. Global Journal of Management And Business Research.
Sharma, M.A.P. and Sharma, D., 2017. Feedback for Effective Learning: Stumbling
Blocks/Learning Barriers in Communication between Learning and
Teaching. American Journal of Humanities and Social Sciences, 5(1), pp.1-10.
Todorut, D., 2019, August. Barriers to Communication in the School Organization.
In International Conference Global Interferences of Knowledge Society (pp. 168-178).
Editura Lumen, Asociatia Lumen.
Vdovychenko, O., 2019. Cultural barriers in communication.
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